Major Project Report

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Tadporn Wudhinan WUD11319508 MAGBI



content Introduction Field of Study Broad Interest

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Parallel lives

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Definition

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Online Study

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Offline Study

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Art

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Literature

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Everyday’s Life

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Secret

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Double Identity (Online vs Offline)

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Conclusion

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Methodology Research Question

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Aims & Objectives

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Target Audiences

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Primary Research

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Secondary Research

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Possible Outcome

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Possible Outcome Evaluation

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Final Outcome Overall

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Creative Coordinate

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Website Structure

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Webpage Wireframe

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Visual Research

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Case Study

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Visual Experiment

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Typeface

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Tone of Voice

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Graphic Elements

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Prototype & Evaluation

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Final Outcome

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Conclusion Bibliography

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In the past decade, online technology has been changing rapidly. We connect with each other through text and information. Online world changes our social activities. As we have online social network platforms, such as facebook, twitter and myspace, we consume much more information than before. We have online friends which does not always mean they know us in real life. We know about our friends of friends love affairs, and sometimes, we can also know their lovers. We try to look better, more beautiful, younger, more handsome, more educated in this virtual society that people live half of their lives inside. Why are we so fascinated to social network? What is the specialities that make people addicted to? How can we live our parallel lives without losing one track? And if we lose one, what are the effects caused by this loss? This questions brought me to the interested area of study for the major project.

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My intention is not as big as changing the way we live our lives or eliminate the social networks. I can not see the advantages of turning back time and act like we are in the past. My goals are more simple than that. All I want to do is acquire more knowledge about this area and can convey my understanding and my message through graphic design, branding and identity to create an awareness in people who live their double life as I do. I want to raise the awareness about their double live for people to be able to face and accept their true selves and identities, at lease they are able have a little thought about that for once. This may cause online society be more modest and reliable.

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Broad Interest According to my design discourse and major project proposal, I have broad interest in people’s online behaviour and their identities. As the rapid growth of online society and digital technology from the past decade, we spend most of our lives online at the same time as we have our offline activities. Social network affects us in the way we identify ourselves and interact with the others. This led me to the broad question “Does the internet allow us to have parallel lives?”.

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Parallel lives Firstly, to understand the question clearly, I started to clarify the definitions of the words:

Parallel (adj.) Occurring or existing at the same time or in a similar way; corresponding : a parallel universe | they shared an apartment in Dallas while establishing parallel careers. (Oxford dictionary)

tally jibe fit gibe correspond

match

agree

collimate

check

duplicate twin

figure parallel of latitude

perpendicular

Parallel

line of latitude

antiparallel

latitude

collateral oblique

analogue

nonconvergent nonintersecting

analog

comparable symmetrical

synchronous

symmetric

synchronic synchronal

(Illustrated by visualthesaurus.com) 4


Double life A life in which one has an alter ego. (wiktionary.org)

Alter ego An alter ego (Latin, “the other I”) is a second self, a second personality within a person, who is often oblivious to the persona’s actions. It was coined in the early nineteenth century when dissociative identity disorder was first described by psychologists. A person with an alter ego is said to lead a double life. […] Alter ego is also used to refer to the different behaviors any person may display in various situations. Related concepts include avatar, doppelgänger, impersonator, and split personality. (wikipedia.org)

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Superman and his alter ego, Clark Kent (wikipedia.org)

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Secondly, I researched the differences between online and offline lives.

Online Study Social media and users behaviour To get more specific information for the project, I looked to my Facebook page and noticed the differences between the interaction we do on the page through its features and the action we do offline. This led me to the question “Do our behaviours change because of the online social networks?” Paul Adams, UX team at Google, researched on this question and claimed that:

“New technology does not change how our brains work. Social networks are not new. For thousands of years, people have formed into groups, built strong and weak relationships with others, formed allegiances, and spread rumour and gossip. The emergence of the social web is simply our online world catching up with our offline world. As technology changes the tools we use to communicate we still use the same behaviour patterns that we evolved over those thousands of years. […] The most important thing to know about social networks is that they are not new.”

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The claim is true in terms of behaviour pattern, but if there is nothing new about social network, why do people so fascinated in it? To answer this question, I researched deeper to find its special characters.

“In a virtual world, online identity is potentially much more flexible than real identity, […] It offers freer self-definition, including multiple identities and shared identity, within worlds lacking behaviour guidelines or prescribed etiquette.” (Chan, 2007)

“The internet makes it difficult to resist […] waltzing into a “social network” and pretending to be thinner, more popular, and more successful than we really are.” (Aboujaoude, 2011)

Therefore, it can be said that social networks allow us to have a perfect version of ourselves. We can be who we want to be and what we want to be seen by adjusting our online identities.

“As the internet presents itself as a godsend and the answer to old yearnings and needs, it is creating unfamiliar and dangerous challenges---ones that strike at the core of who we are or who we want to be.” (Aboujaoude, 2011)

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Offline Study To have broad understanding about the area of study, I also researched on everyday’s life behaviour and how we live our double lives in the real world in four categories: Art Literature Everyday’s life Secret

Art

Vidas paralelas (parallel lives)

Jorge Macchi showed his thought about parallel lives by creating two broken sheets of glass. The first one was made by hammer smashing that cause the broken pattern into it, and the second one was created by mathematical cut using cutter to imitating the first broken pattern.

“This method complicates any ideas of chance and accident as it brings together unrestrained violence and the most calculated precision cutting. In its clever manipulation of illusion, the artist seems to be insinuating that reality and fiction are made of the same substance.” (nationalglasscentre.com)

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Jorge Macchi, “Vidas paralelas (parallel lives)�, two sheets of glass, 1988 Photo: Colin Davison

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Io non ho mani che mi accarezzino il volto (I Have no Hands to Caress my Face)

Giacomelli observed and took the series of pictures during the break time of young priests on a snowy day. They represent the joy of life as all young boys have in their age. In the mean time, the contrast of this pictures is created by black colour and shape of their uniform, showing the sense of seriousness and duty that they actually have. From this series, we can see another angle of what we usually see from their duty times.

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Mario Giacomelli, Io non ho mani che mi accarezzino il volto (I Have no Hands to Caress my Face, 1961-63) 12


Role exchange

In this performance art, the artist proposed to exchange her role with the professional prostitute as they both had the same period of working experience for 10 years. The woman appeared in the place of the artist for her opening show at De Appel Gallery. At the same time, the artist sat in the window of Red Light District, Amsterdam. They both took full responsibilities for the roles for 4 hours.

This performance influences me to think about our role in society. We all have our duty which is similar to a mask that the others can see but they don’t know exactly about what we are and do in another part of our lives. Some people may work as the artist in the day time and turn to be a prostitute at night without noticing from the one closed to her.

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Role exchange, Marina Abramovic, 1975. De Appel Gallery, Rollicht-Bezirk, Red Light District, Amsterdam.

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Rhythm2

This performance art had 2 parts. In the first part, the artist use her body for an experiment by taking the medication used for the treatment of acute catatonia in public area. The medication forced her to change the positions of her body. After taking the pill, her muscles started to act violently and then finally she lose control. Even though she was in conscious and knew exactly what was going on but she could not control it at all. This show continued for 50 minutes before she took a break for 10 minutes. The second part started after the break. The artist took the second pill which is usually used to calm the patients who have violent behaviours disorders (schizophrenic). Shortly after taking the pill, the artist felt cold and lose her consciousness completely. Even forgot who and where she was. This took 6 hours until the medication lost its effect.

The performance reflects our lives as sometimes we can not control our behaviours. People accept our existing through our act which is not the whole part of ourselves. There are some parts hidden inside, waiting for the time to reveal.

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Rhythm2, Marina Abramovic, 1974, Gallery of Contemporary Art, Zagreb

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Literature

I was advised to read the literature called “the picture of Dorian Gray” to understand the way people live their double lives that happened before the birth of internet and social network.

The story begins with the painter, Basil Hallward, is painting the picture of a beautiful, young man, Dorian Gray. During the last session of the painting, Dorian met Basil’s friend, Lord Henry Wotton, who tells him about the important and beauty of being young, finally turn into Dorian’s dark influencer. Dorian realizes that one day he will grow old and does not have this charm again. Therefore, he makes a wish out loud:

“How sad it is! I shall grow old, and horrid, and dreadful. But this picture will remain always young. It will never be older than this particular day of June... If it was only the other way! If it was I who were to be always young, and the picture that were to grow old! For this I would give everything! Yes, there is nothing in the world I would not give!”

From that day, with Lord Henry’s influence, he commits crimes and immoral acts. His beauty is still belong to him but the portrait is changing according to his horrid soul, becoming ugly, old man. For long time past, he runs into Basil and decides to show him the portrait. Basil is in shock when he sees the changing of the portrait

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and tries to convince Dorian to clean up his soul. Then Dorian is extremely angry and he kills Basil without any regrets. Time passes by, with lots of enemies and secrets, he realizes that he lives in fear and danger. Until one day, he can not take this feeling anymore. He decides to destroy the picture and turns to be a good man. He stabs the portrait with the same knife he used to kill Basil but instead the picture will be destroyed, it is him who turns into an old ugly looking man, losing his beauty and dies.

This story influences me and becomes a big part of my project. It gives me the meaning of double life which are hidden, distorted, and lied. People may live a wonderful, flawless lives as we can see but actually everyone has unacceptable, immoral secret that hides inside them.

With that thought, I look around my everyday’s lives and investigate more in people’s behaviours. At that time, I can see the news about London Riot that took place near where I live. From reports, the rioters used their social network to communicated and set up their criminal meetings. They all had their normal lives in the day time but also turned to be looters at night. Some of them have the reliable jobs, such as, school teacher, life guard and model. At the time they did the crime, they were living their lives like Dorian Gray. And this is the power of our other lives that can destroy or affect the normal ones.

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Secret

Secret seems to be related to all stories I have found. To clarify that thought, I researched more about it and tried to find the connection between secret and double life.

Why do people have to keep secret? From the article of Ginger E. Blume, The secret life of “secret keepers”, the author wrote that “secrets are supposed to help us feel better about ourselves by protecting our self-esteem”. This means that we all have our own thoughts about the perfect image of ourselves which is built by social status. When we do something wrong or something that is not perfect as our thought, we tend to hide it away from public space. This will be able to cause problems if we can not control or balance our dark sides.

“Secrets can cause people to behave in ways that seem entirely out of character — to go to any desperate length to conceal what simply must be hidden, at all costs. They can require so much vigilance and attentiveness and sheer time that they begin to dominate an entire life, in effect becoming that person’s life. Everything that is unrelated to the secret becomes secondary and irrelevant and is cast off. [...] If we can control our own secrets, making sure they occupy the place we want them to, then our lives can seem manageable. But when our secrets start to control us — and far too often they do — then a normal life clicks over into something else: a secret life.” (Saltz, 2006)

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Furthermore, this is not the only cause that can effect our lives. Secret that we keep to ourselves is not the whole story. We still have the secret that we keep from ourselves. This is because there are some truths that we simply do not want to know about. Some embarrassing reality that we do not want to accept and keep running away from the fact that they actually are part of ourselves. It can be said that we are running away from ourselves and can not really know and understand ourselves at all. “Instead, we are forced to spend our lives in a state of continual vagueness, ignorant of the reasons behind our own actions and perceptions.� (Saltz, 2006)

At this stage, I can understand causes and effects of double life through the research. Next step, I try to narrow it down to the field that I am interested in which is about online and offline life.

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Double Identity (Online VS Offline) The online world allows us to create new identities. We can control our information, reinvent our personalities, to become the perfect selves. This is because the internet provides us an escape from the real world by helping us create phantasms and illusion that sometimes can lead us to have lower self-esteem and/or a divorce from reality as described in the book, Virtually You:

”The way we see and evaluate ourselves is changing as a function of new personality traits born and nurtured in the virtual world. These include an exaggerated sense of our abilities, a superior attitude toward others, a new moral code that we adopt online, a proneness to impulsive behavior, and a tendency to regress to childlike states when faced with an open browser. Together, these traits combine into a “whole new you.”” (Aboujaoude, 2011)

Nowadays, there are many online platforms, such as, Second Life, MySpace and Facebook that offer us the tools for changing our identities consciously and intentionally. We can reinvent our biographies, add or edit some parts of it to promote a new version of ourselves for the our virtual audience. Some of this reinventing is too far from our real selves. This online self is dangerous because it is hard to control as it happens from our want to be soul and it is not who we really are.

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“Several features unique to the internet medium help promote online disinhibition, writes Rider University psychologist Dr. John Suler. Those include anonymity invisibility, the loss of boundaries between individuals, and the lack of any real hierarchy in cyberspace.” (Aboujaoude, 2011)

What will happen if we live our lives too serious in online world and do not think about its effects at all? The answer is that we will not be able to balance our lives and our identities will be mixed up and clash.

“The ways in which we act, interact, speak, read, think, and negotiate urges and goals online are remarkably different from the ways in which we handled these activities offline. What may be more remarkable, however, is that our online traits are unconsciously being imported into our offline life, so that our idea of what a real-life community should be and our offline persona increasingly resembles that of our avatar.” In addition to this, “the cost of feeling too powerful or having too much fun online is typically felt away from the screen, in the form of tension at home, as when new Facebook friends start taking too much time away from family; conflict in the workplace, as when the boss reprimands us for tactless e-mails when we are otherwise rather tactful; or distraction in the classroom, because the pace of our online activities has compromised our attention span. (Aboujaoude, 2011)

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Study Conclusion As it is shown in my research, the question that I have as the starting point of this project, “Does the internet allow us to have parallel lives?” tend to have the answer “yes”. And more than the answer, I have also found the causes and effects from this question that is another part of our lives can cause problems if we do not know how to balance and use it in the right way. This led me to my major project research question “How can I create awareness and persuade people to manage and balance double lives?”.

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Research Question How can I create awareness and persuade people to manage and balance double lives?

Aims & objectives To build awareness about double life in online active users To raise questions about consequences of double lives To convey the message about this consequences through graphic branding and identity and make people realize about their true selves

“My goal, then, is less painful and more modest that to suggest that we log off. I have tried, instead, to offer a note of caution, an exhortation to think before we click, to proceed in the virtual world with increased caution, knowledge, and above all, self-knowledge. […] What I do have, and what I have tried to convey here, is a big belief in “know thyself”. (Aboujaoude, 2011)

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Target audiences Online/ social network users Secret keepers Middle age group or people who suffer from their social status, have more responsibilities, have to keep secrets to protect their self-esteem and/or realize about their death

Primary Research Observing online users behaviour Analyse case studies in terms of contents, designs and identities Visual experiment: to get the tone of voice from the research and to use the elements further in design prototypes and outcome

Secondary Research Related books, articles, theory about social networks, sociology, and people’s identities Visual research from existing design and art work that related to the topic.

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Double life

Online

Offline

Social network

Art

User’s behaviour

Literature

Avatar

Everyday’s life

Identity

Secret

Online vs Offline

Problem Uncontrollable identity

Hidden/Lie

Split identity

Unbalanced life

Research Question How can I create awareness and persuade people to manage and balance double lives?

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Possible outcome From my research, I came up with two solutions to develop the outcome. The first one is a platform or website that provide space for users to customize their appearance to be the “perfect me”. In this case, the perfection depends on how perfect users want to be. The message about true identity will be shown at the end of the using process.

The words reflection, distortion and illusion were selected as keywords for this outcome. One of my intension was to create a connection between offline and online world by using today’s technology. Therefore, this possible outcome was a distorted mirror iPhone application. The users can look to the distorted mirror and appreciate their distorted self which will be more skinny, white, dark or as they can see as they are more beautiful. After that, they can take a perfect picture and post on social network. This will create awareness about their illusions and true selves as after they posted photos online, they will get different feedbacks which will prove that their perfection are not always true.

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Possible outcome, Perfect Me iPhone application

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Possible outcome, website for iPhone application

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Possible outcome, facebook page for iPhone application

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Possible outcome, Poster for promoting iPhone application

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Possible Outcome Evaluation I presented this idea in my final presentation but the feedback from the tutors and peers was not good because it could not answer my question effectively and it seemed I was going out of my track and my real intension. The application was nicely designed in the look and feel of cosmetic design but my research was beyond beauty and not just only about the appearance of people. The outcome should not be just for fun. It should be able to communicate deep enough about my contents. The suggestion is finding a new solution to give the outcome a more serious sense in the way of design and content, and also can reflect people’s true selves deeper and clearer.

After final presentation, I looked back to where I came from and the way I got lost. I can sum up with the new solution shown in diagram.

We all have something hidden, distorted, faked in our lives. The truth is waiting to be revealed. It depends on time. Otherwise, this secret will be kept forever as written in the picture of Dorian Gray: death will reveals the true face and soul.

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“We all know things that other people don’t, things we’d love to blurt out but that we simply can’t. Secrets are like a long inhaled breath that can’t wait to be exhaled, and perhaps never will. They are maddening, thrilling, dangerous. Secrets routinely meet in the air and then disperse, unspoken. And every day, secret-keepers keep on doing what they do: living one life, and then living another.” (Saltz, 2006)

I have developed this idea further and push it to my final outcome.

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Overall From the last solution, I observed more about truth that is revealed after one’s dearth. I can see similarity in a will that people made before they die and sometimes it causes huge effects in the lives of the others who is involved in the story. But, a will is just pieces of paper and it can not say everything about people’s lives and it can not reflect people’s soul directly.

We write our blog, diary or journal online but that is just the content that we create for our good appearance and online reputation. We try to be perfect and ignore our true selves because our writing will be seen by other online users. It will be better if we have an online platform that can contain and protect our content that is not ready to be told to anyone. The platform will allow users to write everything they want. Everything about themselves that can not talk to or even hide from their own selves. By writing in the platform, users can reflect their thought and realize their true selves. The story they wrote will be unveiled to the person they chose by publishing all contents to a memory book after their death and/or they can order it at the time they are ready or want to tell the truth to someone.

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This website has to be highly protected and secured because it contains a lot of sensitive informations. Therefore, as the structure, they will have double log in similar to online banking system. And after registration, the users will get the security code and they have to select the person they want to pass it to. This person will get the code after the user’s death as the website will contact the user when they are not active for more than two months or by the their selected time.

For the final outcomes, there are two main production. The first one is the website, creating to show main concepts, function, look and feel. The second part is a memory book, to be an example, guidelines and designed template for presenting to registered online users and tell the example of hidden story, helping to engage people to the website.

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Creative coordinates I have set up 3 creative coordinates to help in visualizing and creating the tone of voice which are secret, trust and secure. From the 3 words, I did mind mapping shown below to clarify and get more ideas form them.

enclosure black tell

magic

keep box

Secret

dark lock

mouth

book

missing

untold

whisper seek

hide

diary

close

story

shelter guard key

lock

password privacy level

protect balance formal warm quality thick

Secure setting

access

reliable confirm

truth

Trust bold

clear

policy

sincere

open but close align

straigth

Creative coordinate: mind mapping 36

shade protection code touch warm

enclosure corner


Website Structure

Intro page

Homepage

Sign up

Log in 1

About us

Log in 2

How to Memory Book

Profile

Add story

Edit story

Archive

Log out

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Account setting


Web Page Wireframe This wireframe is produced to manage contents in each web page. The contents will be arranged in specific zoning to create good user’s experience and page direction.

Homepage

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Sign up

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From top: log in step 1, log in step 2 40


User’s profile page

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Archive page: calendar view mode

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Archive page: horizontal view mode

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Add/edit content

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Account setting 45


Visual Research Case study (online will, online diary, blog, social network)

Before I created any visual experiment, I tried to find another websites that provide similar or nearest service area. The most similar websites provide service about online will and online property management. They all have business-like, clean and stiff, which is good in the way they create trustworthy feeling but it is not successful in terms of user’s experience and engaging. They look all the same, do not have any uniqueness and outstanding design that show their different services.

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Deathswitch.com

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Mywebwill.com

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Entrustet.com

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Assetlock.net 50


Greatgoodbye.com

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Visual Experiment Typeface

Firstly, I tried to use Jonathan Barnbrook’s Mason typeface because of its sense of dark secret, religion, ritual and death but the sense is too strong and it has its own unique characteristics that can be said that it is belonged to Barnbrook. So, I move on, doing more research about another typefaces. Finally, I decided to use Bahnhof book to represent my logo type because it gives the same sense of Mason but not too strong and look more simple. At the same time, Caviar dreams is selected, using to create menus and some contents in pages because it has senses of engaging and warm welcome that will give sense of contrast with the previous font. It will help my design pages look not too dull, stiff and aggressive.

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Alter Ego Alter Ego Alter Ego alter ego Typeface from top: MasonSans, MrsEaves, CoventryGarden, DubielPlain, Bahnhof Book 53


Tone of voice

The tone of voice for this website is created from my creative coordinates. Black colour is used for the background to create privacy and secret feeling and also to imply the word reflection and death. To brighten up my design, I try to use white colour to balance the darkness.

Black & white proportion

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Graphic elements

I tried to design graphic elements that can represent the meaning of each section in the website but they looked too complex did not fit well with the page. Therefore, finally, I create abstract graphic elements as background of the website. They represent users emotional writing in each category: diary/reflection, love/hate, best/worst, truth/illusion. They can also help creating white balance on the page.

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reflection

secret

True self Reflection

Secret

true self

True self

Reflection

Secret

True self

Reflection

Secret

True self

Reflection

Secret

True self

Reflection

Secret

True self

Reflection

Secret

True self

Reflection

Secret

Visual experiment: icons 56


alter ego

love/hate Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

True self Visual experiment: graphic elements

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Website background from top: diary/reflection, best/worst

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Website background from top: love/hate, truth/illusion

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Prototype & evaluation

Firstly, I tried to create a homepage for four alternative design paths.

From top: alternative prototype 1,2

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From top: alternative prototype 3,4

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Alternative prototype: profile page

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Evaluation: The prototypes are too dark and had strong sense of death. The typeface should be changed, avoiding Barnbrook’s typeface. Alternative3 is too much decorated, without function or meaning. Using keyhole picture is an old-fashioned way to represent security.

Secondly, some elements from the first stage were selected to develop more. I produced another prototype by designing nine web pages.

Selected prototype: Introduction page

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Selected prototype from top: homepage, sign up

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Selected prototype from top: log in step1, 2

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Selected prototype from top: log in step1, 2

Selected prototype: profile default page 66


Selected prototype from top: log in step1, 2

Selected prototype: profile page view by category 67


Selected prototype: archive page calendar view

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Selected prototype: archive page horizontal view

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Final outcome The final outcome is developed according to the evaluation from prototype. The zoning of webpage is changed, being more cleared and structured. Menus is set to align left as logo with bottom-fixed for long information pages, such as, profile and archive. This will make the page more easier to use. The logo is also developed to have more dimension and movement that can convey the meaning of double life.

For the memory book, the mock-up is made to describe my ideas. The pages will be folded as french-fold with black four abstract element printed inside according to the emotional chapter: diary/ reflection, love/ hate, best/ worst, truth/ illusion. This represents the meaning of hidden part of one’s self. The book will be binded as case bound in black cover to communicate sense of seriousness, secret, mystery and respect for the death. Inside the book is designed as a simple diary to make readers feel at ease in reading the stories. Paper will be chosen carefully with a little rough tactile to make people feel tangible, showing truthful sense from the stories.

The website using guideline will be designed as a booklet to introduce the website and its behind stories. This booklet will contain the contents in each web page and the commission about security and secret protection systems.

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Developed outcome from top: introduction page, homepage

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Developed outcome from top: sign up, log in step1

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Developed outcome: log in step2

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Developed outcome: profile page 74


Developed outcome: archive page calendar view

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Developed outcome: archive page horizontal view

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Developed outcome from top: add, edit page

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Developed outcome: account setting page 78


Evaluation: The name “Alter ego” can be used for another kind of website such as facebook or other social network. Alter Ego, in another way, means “the other I” and often used to describe another self which is not alway true selves. The tutors suggested me to change the name to “True self” which will be more suitable and can communicate more clearly about contents in this website.

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conclusion


We are all living in both offline and online world. Social standards are set up to control our perceptions and thoughts in morality. We are judged by them and controlled by other people’s opinions. It is hard to live in this world without behaving or doing something lower than the standards. Whether it is right or not, the society will never take it easy on you. This is the reasons why people keep their secret and try to wear a beautiful mask facing public. In online social network, we live in the same way, and sometimes, it is even more public widely that cause more pretending behaviour. And when this happens, it is very hard to turn back. It can cause confusion and separation in our mind. Especially for the one who keeps secret from themselves. The only thing they can do is running away from their true selves. The purpose of this website is to help people facing their truth by writing the reflection through online tools. And when the time comes, the truth will be told to someone they love or want to share their secrets with. It will be better if they can face the truth when they are still alive but if they can not, they will have a chance to tell the important person about their truths and their understanding in life.

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bibliography Books Aboujaoude, E. (2011). Virtually you: the dangerous powers of the e-personality. New York: W.W. Norton. Double life: Identität und Transformation in der zeitgenössischen Kunst = identy [identity] and transformation in contemporayg. Köln: Walther König. Cooper, R. (2007). Alter ego: avatars and their creators. Rainbow Nelson: Chris Boot. Nigel Henderson: parallel of life and art. (2001). New York: Thames & Hudson. Palfrey, J. G., & Gasser, U. (2008). Born digital: understanding the first generation of digital natives. New York: Basic Books. Wilde, O. (1993). The picture of Dorian Gray. Charlottesville, Va. : University of Virginia Library. Wittkower, D. E. (2010). Facebook and philosophy: what’s on your mind?. London: Open Court.


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London riots: primary school worker admits burglary - Telegraph. (2011, August 10). Telegraph.co.uk - Telegraph online, Daily Telegraph and Sunday Telegraph - Telegraph. Retrieved August 14, 2011, from http://www.telegraph.co.uk/ news/uknews/crime/8693162/London-riots-primary-schoolworker-admits-burglary.html Send an email from the grave. Last will online.. (n.d.). Send an email from the grave. Last will online.. Retrieved October 5, 2011, from http://www.greatgoodbye.com/ Your online after death. (n.d.). My Webwill. Retrieved October 6, 2011, from https://www.mywebwill.com/ teenageguruz. (n.d.). Can I be your friend? - YouTube . YouTube - Broadcast Yourself. . Retrieved August 1, 2011, from http://www.youtube.com/watch?v=aDycZH0CA4I whom?. (n.d.). Alter ego - Wikipedia, the free encyclopedia. Wikipedia, the free encyclopedia. Retrieved August 8, 2011, from http://en.wikipedia.org/wiki/Double_life


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