2.3
Unit 2.3 Rhetoric of Branding & Identity Tadporn Wudhinan (WUD11319508) MAGB&I
Broad interest Alternative Proposition Major Project Proposal
Broad interest
Broad interest Internet/ online society & social behaviour
The evolution of media has decreased the significance of physical presence in the experience of people and events. Once can now be an audience to a social performance without being physically present; one can communicate “directly� with others without meeting in the same place. As a result, the physical structures that ones devided our society into many distinct spatial setting for interaction have been greatly reduced in social significance. (Meyrowitz, 1985)
Offline
Different audience
Different message
Online
Different audience together
Some hiding/ adjusted message
Online vs. offline behaviour
Broad interest Internet/ online society & social behaviour
Identity and role
Experience in locations
Different people in different place
Different social identity
Being together in “electronic media”
Blurred social role
Age
Status
Gender
Etc.
Electronic media affect us, then, not primarily through their content but buy changing the “situational geography” of social life. (Meyrowitz, 1985)
Broad interest Internet/ online society & social behaviour
All interesting topics: Mind mapping Public Online Our behaviour
Internet
Offline
Perception
Private
Space Physical
Interaction Time
Online
Offline
Physical barriers
Emotional
Identity Face-toface
Through keyboard
Social network
Online sense of place
Alternative proposition
Alternative proposition 01 01 Online sense of place/ 02 Personal branding/ 03 Social network
A SENSE OF PLACE IN SOCIAL MEDIA Internet has decreased the significance of physical presence in experience of people and events.
“There is no there there.”
Placelessness lack of “sense of place” no relationship to the places in which located could be anywhere What is a sense of place?
Online society
Where are we when we are online?
Physically
Emotionally
Things we see, Tell direction and location
Feelings or reactions that define by physical space and time
Placeless in terms of geographic place
Could be anywhere
Has a sense of place in terms of emotion/ feeling
Why?/ How?
We may not realize the magnitude of those trade-offs until we lose access to the technologies to which we have become habituated.
We are struck by the sudden intensity of the local, the immediate apprehension that we are in the here, and now, and unable to attend to matters beyond our physical reach. Internet acts as window, connecting us with the other outside world.
Get us all together Recreate community as we had once known it
Storytelling, emotion, interaction, engagement, visual, sound
a soo ne com n ar p on y ute ou r
Do we have a sense of place in online society and how to create it?
Place: online/ offline,
Home
word/ function/ meaning, denotation/ connotation
Place: online/ offline,
Home
word/ function/ meaning, denotation/ connotation
Place: online/ offline,
Home
word/ function/ meaning, denotation/ connotation
Place: online/ offline,
House
word/ function/ meaning, denotation/ connotation
Alternative proposition 01 01 Online sense of place/ 02 Personal branding/ 03 Social network
Place: online/ offline,
Wall
word/ function/ meaning, denotation/ connotation
Place: online/ offline,
Wall
word/ function/ meaning, denotation/ connotation
The Western Wall, wall of prayer, Jerusalem
Berlin wall, wall of freedom, Berlin
Wall Street, Financial district, New York
Place: online/ offline,
Wall
word/ function/ meaning, denotation/ connotation
The Vietnam Veterans Memorial Wall, wall of memories, Washington, D.C.
Talk to a wall
Speak through a wall
Place: online/ offline,
Window
word/ function/ meaning, denotation/ connotation
A Futuristic Digital Window of Information This new concept designed by Mac Funamizu could be a wonderful, productive tool for all of us. Picture this: a tablet frame that grants you information of anything that you see through it. It is like having a personal informative guide with you at all times. (www.walyou.com)
Place: online/ offline,
Window
word/ function/ meaning, denotation/ connotation
Alternative proposition 01 01 Online sense of place/ 02 Personal branding/ 03 Social network
Place: story telling in online sites
www.anewwarrior.greenpeace.org
www.sony.jp/nav-u/tokyozoo
www.streetartview.com/
Alternative proposition 02 01 Online sense of place/ 02 Personal branding/ 03 Social network
HOW TO BRAND YOURSELF ONLINE
— Itʼs just easier being a human being there — not surprisingly, given that human beings invented it for human beings to be in; unlike the world, which we did not and are, letʼs face it, still busking our way through.
— You might create a character and enjoy the anonymity of it at first, but that character then becomes a bigger part of your life.
— To be friends, to develop identities, to experiment with status, and to interpret social cues.
What do we do in online society?
Social network
Online behaviour
Online identities
— Getting connect
Our Identity in
Straightforward
— Sharing information
physical world
Through physical contents; clothes, speech etc. Different way with different people
Our Identity in online world
Dynamic
Flexible Allow easily change Identity experiments Multiple identity Shared identity
Personal branding
Control, Design personal data
Profile picture Status Content Connection
— Gaining reputation Are we trying to brand ourself?
My profile pictures
Celebrities profile pictures
Celebrities profile pictures
Politician profile pictures
Unique profile pictures
Alternative proposition 03 01 Online sense of place/ 02 Personal branding/ 03 Social network
NATION
If Facebook were a country, it would be the THIRD LARGEST country in the world, BIGGER than the U.S. and Indonesia.
What will happen when Facebook become a real country? Real Country:
?
Facebook Nation:
Etymology
Education
Zuckerbergʼs
Population
History
Culture
government
Online/
Governance
Sports
No territory
Offline
Geography
National
Multicultural
Public/
Economy
symbols
Democracy
Private
Healthcare
Country of
Demography
information
About Facebook
Timeline/ collected data/ features
Timeline
2011
Jun
Year/ month/ active users/ features
2010
Aug
2009
600 million Places
Jul
500 million
Feb
400 million
Dec
350 million
Sept
300 million
Aug Jul
FriendFeed 250 million
Jun
2008
2007
Apr
200 million
Feb
175 million
Jan
150 million
Aug
100 million
Nov
Facebook Ads 50 million
Mobile platform Markeplace
Apr
20 million
Dec
12 million
Sept
News Feed
Aug
Notes
Dec
5.5 million
Oct 2004
Like
Chat
May
2005
Facebook Usernames
Apr
Oct
2006
Questions
Dec
Photos 1 million
Sept
Groups, Wall
Feb
First launch
About Facebook
Timeline/ collected data/ features
Facebook Profile Activity By Age
About Facebook
Timeline/ collected data/ features
Least liked Facebook page types
About Facebook
Timeline/ collected data/ features
About Facebook
Timeline/ collected data/ features
About Facebook
Timeline/ collected data/ features
About Facebook
Timeline/ collected data/ features
About Facebook
Timeline/ collected data/ features
About Facebook
Timeline/ collected data/ features
Facebook, were it a country, would be the third largest in the world. Twitter, depending on how you count its users, could land in the top 10. [...]
You can still do that, if you like. But Twitter, in the hands of millions of users, has transformed into an utterly new kind of place-announcer. You no longer tell your friends where your body is. Instead, it’s about where your head is at. It’s a real-time map to the geography of the mind.
And that’s where we might find a useful analogy to cities. Instead of the literal metaphors which reproduce the physicality of cities, shouldn’t we look at the deeper characteristics of our urban spaces? (www.mashable.com)
Mind mapping
Online identities
Online safety
Virtual World
Facebook Nation Create a sense of place online
New demographic
Connect to the other sites
Alternative 03
Are we trying to brand ourselves online?
Change social status? (age, sex, nationality) Fake/ hidden/ anonymous? Multi identity/ experiment Part of real life Gain online popularity
lifestyles
Story
Facebook and other social network
How does it aect social network? How?/ Why?
Web 3.0 & social network not a mirror of the real world?
Statistic/ survey
What is nation?
What is country?
Analyse from the informations
Placelessness/ social status/ etc.
Status/ activity/ interest
User Demographic/ interest/ activity/ pros and cons
Menu/ navigation/ site structure/ activity/ Graphic element
A sense of place? Story telling?
Change the way we connect through social network
Change perception in space and time
Website
Group of people that share culture, language, political principle, descent, history, government
Facebook: the biggest social network
Online identity
Create groups of people
Sharing information
Public <--> Private? Information overload With same interests/
No physical place Has emotional sense of place
Where are we when we are online?
What will happen if Facebook become a real country?
NATION
How can it be nation? National identity?
Identity
< >
How does the internet aďŹ&#x20AC;ect our lives?
Major Project Proposal
Major Project Proposal
Does the social network allow us to have parallel lives?
How we used to live
Technology = Increase
Why are people fascinated to
How we live now
Social behaviour = Decrease
social network?
Living in ideal life as parallel life?
Facebook features:
Amount of friends
Online vs
Be friend/ unfriend
Gaining self esteem
offline life
Like/ dislike
Online identity; controlled/
Sharing status, Photo,
designed/ spliting/ various
link, video, question
The way of communication
Poke Event group
Reflecting/ parallel to
Activity
each other
Relationship
Part of each other
Identity
Different from each other
living the ideal life
living the ideal life
living the ideal life
Digital identity
“It looks like he’s capable of being different things/people in different situations; this conveys a wonderful sense of flexibility.” (http://visualrhetoric360.wordpress.com)
Digital identity
Persona: How does the internet see you? (http://personas.media.mit.edu/)
Blended identity
Digital identity
Blended identity
Physical identity
Blended: â&#x20AC;&#x153;Combined into an integrated whole to produce a harmonious effect.â&#x20AC;? (http://blogs.oracle.com)
parallel life
http://memolane.com/
Bibliography
Books
Cooper, R., Dibbell, J., & Spaight, T. (2007). Alter ego: avatars and their creators. London: Chris Boot. Grosby, S. (2005). Nationalism: a very short introduction. Oxford [u.a.: Oxford Univ. Press. Jones, S. (1997). Virtual culture: identity and communication in cybersociety. London: Sage Publications. Meyrowitz, J. (1985). No sense of place: the impact of electronic media on social behavior. New York: Oxford University Press. Palfrey, J. G., & Gasser, U. (2008). Born digital: understanding the first generation of digital natives. New York: Basic Books. Wilhelm, A. G. (2004). Digital nation: toward an inclusive information society. Cambridge, Mass.: MIT Press. Wittkower, D. E. (2010). Facebook and philosophy: whatâ&#x20AC;&#x2122;s on your mind?. Chicago: Open Court.
Bibliography
Websites
Visual Rhetoric. (n.d.). Visual Rhetoric. Retrieved June 9, 2011, from http://visualrhetoric360. wordpress.com Incompatible Browser | Facebook. (n.d.). Incompatible Browser | Facebook. Retrieved May 25, 2011, from http://www.facebook.com/press/info.php?timeline Memolane | See, Search, and Share your life.. (n.d.). Memolane | See, Search, and Share your life.. Retrieved June 16, 2011, from http://memolane.com/ O’Dell, J. (2011, December 1). Are We Too Obsessed With Facebook? [INFOGRAPHIC]. Social Media News and Web Tips “Mashable“ The Social Media Guide. Retrieved May 26, 2011, from http://mashable.com/2011/01/12/obsessed-with-facebook-infographic/ Oracle Blogs | Homepage. (n.d.). Oracle Blogs | Homepage. Retrieved June 17, 2011, from http:// blogs.oracle.com Personas | Metropath(ologies) | An installation by Aaron Zinman. (n.d.). Personas | Metropath(ologies) | An installation by Aaron Zinman. Retrieved June 13, 2011, from http:// personas.media.mit.edu/ Plafke, J. (2011, April 29). A World Without Facebook [Infographic] | Geekosystem. Geekosystem - Your Geek Guide To Tech & Internet Culture. Retrieved May 25, 2011, from http://www. geekosystem.com/world-without-facebook-infographic/ Social Media News and Web Tips “Mashable“ The Social Media Guide. (n.d.). Social Media News and Web Tips “Mashable“ The Social Media Guide. Retrieved January 14, 2011, from http://www. mashable.com
Bibliography
Websites
Zarrella, D. (n.d.). The Least-Liked Types of Facebook Pages . Internet Marketing Blog | HubSpot . Retrieved May 26, 2011, from http://blog.hubspot.com/blog/tabid/6307/bid/6092/The-LeastLiked-Types-of-Facebook-Pages.aspx Zarrella, D. (2010, January 6). Activity on Facebook by Age [Infographic] . Internet Marketing Blog | HubSpot . Retrieved May 26, 2011, from http://blog.hubspot.com/blog/tabid/6307/ bid/6031/Activity-on-Facebook-by-Age-Infographic.aspx