Product Design Portfolio : Selected Works 2017-2020

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selected w·rks 20172020

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Selected W¡rks 2017-2020

Explore Deep and Deeper Design has taught me plenty of things not just in an aesthetic way but also in its function. By the process of my study, I learned that a product created through plenty of developments that happened behind as a foundation of its creation.Â

My journey will never stop here, and never be enough. I also have another interest in creative media and graphic design, which led me to explore deeper into the design world.


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Pr·duct

Tahta Syajar Assaffah

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Bachelor of Product Design (S.Ds) Jln. HOS Cokroaminto Kaum Kali Jeruk Cikarang Barat, Bekasi, 17520 West Java, Indonesia Phone : +62 822 1137 2984 Email : tahta.assaffah@gmail.com

Pr·fessi·nal Summary • Committed, flexible and responsible to work on a team or individually. • Able to work on time by the scheduled project. • An entrusted student with leadership roles and high dedication.

Educati·n Institute of Technology Sepuluh Nopember Surabaya, Indonesia 2020 Bachelor of Design in Product Design

GPA : 3.45

King Mongkut’s University of Technology Thonburi Bangkok, Thailand 2018 A Semester Exchange in Industrial Design

GP

: 3.37

Pr·fessi·nal Experience Junior Watches Designer Internship Lima Watch, Meruya, Jakarta • Responsible to develop a concept of its series. Jul-Aug 2019 • Visualizing a concept into 3-dimensional forms and tangible objects. • Working on a technical drawing to be able to read by the manufacturer.


Selected W·rks 2017-2020

Accademic Acc·mplishment Exhibitor of Chiang Mai Design Week Multinational Student Section, Thailand • Work in a team of French and Thai students on solving a problem by design. • Able to interact with the locals to retrieve possible information. • Responsible to speak in front of the panel and show its solution.

Dec 2018

Graduates with the Highest GPA Department Level

Mar 2020

Other Experiences Head of Media Information Division Board of Student Organization, Department Level, ITS • Maintain a positive attitude, high energy, and friendliness on each staff member. • Able to manage job description settings on each subdivision. • Responsible for making a concept of managing information in and out.

2017/2018

Infographic Staff Member of Media Information Division Board of Student Organization, Department Level, ITS • Maintain a positive attitude, high energy, and good communication with other members. • Able to convert given information into a graphic information. • Responsible for working on time in a scheduled publication.

2016/2017

T··ls & Skill Experiences Language Indonesia (Native), English (B1) 3D Model & Rendering Fusion360, AutoCAD, 3Ds Max, Keyshot Prototyping & Material Process Rattan, Bamboo, Woodwork, Resin, Concrete, Leathercraft Graphic Ps, Ai, Id Photo and Cinematography Lr, Pr, Ae


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Selected W¡rks 2017-2020

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PURI Versatility over modularity

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BLED Ergonomics & mechanics

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AERO 3D Printing as a production

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JAGA! Character design & mass production

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FOLL CreativeOW tourismTHE STREAM

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BAMBOOWEE Design for sustainable living community

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Ă–KA Planter as a home decoration

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nimbus Maneuver and efficiency


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Selected W¡rks 2017-2020

Versatility P U R I over Modularity

This project worked between October-December 2017

The aim of this project is to utilize a single function of a product into a multifunctional product without ignoring the main purpose of it within the characteristics of rattan.


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Activity Study

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Selected W¡rks 2017-2020

Problem Case

A play tent could be one of the best tools to improve kids with visualspatial abilities, it helps inspire them to use more of their imagination.

Play tent come into one size, so when the kids get bigger, it won’t fit anymore; It can only act as it is, so when kids are grown up, It will be left behind at the attic.

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Some play tent can only have one form and cannot be customized;

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There are various kind of tents with various feature, yet there are some chance to improve their capabilities:


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Components Analysis

Wood or steel pipe as Structure

Need Analysis

Polyester or Cotton as Flyer

Entrance; Tunnel; Canopy as Circulation


Selected W¡rks 2017-2020

Design Concept

Some play tent includes Plastic Toys

A play tent that is not just a play tent with only one form and its component (window, door, etc.) remain permanent, but It can be built easily and construct into various shapes.

Kids from 4 years old can easily build their own tent; It can be transformed into other things after it’s no longer being used as a tent; Its size can be adjusted base on their room.

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A simple module that can connect each other into various forms;

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The concept focus on 4 things then break down into:


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Selected W·rks 2017-2020

Design Development

Instead of using wood as a structure, Rattan could be an ideal material with its characteristics of cylindric form and flexible. However, its diameter can’t always be the same. number

Connector Since rattan diameter is not always fixed, the plug system is not suitable for it. Thus clamp could fit as a connector Interchange Flyer Most of the issue found is on the flyer of the tent is that they’re not interchangeable which makes it hard to maintain regards on the cleanliness.

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Module A lego-like, with modular shape in the right dimension, could be the key to create various forms.


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Velcro

PURI is a play tent designed to promote the joyo physical development through the build and con adults, it could help the kids on the preoperation over their small territories.


Selected W·rks 2017-2020

Final Concept

ous of visual-spatial abilities for kid’s nstruct activity. With the assist of nal stage with their ‘magical’ thinking

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With the concept of modularity, user can easily deform, assemble, and change its purpose whenever they wanted.

15x Stacks

Storage

Playard


Selected W¡rks 2017-2020

Product Feautres

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Play Tent

Partition and many more

Kids are sometimes very dynamic and easily get bored. When it happens the product can be altered into something more useful despite being just as a play tent.


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Connect The module connects within the warp of its layer on every side. As an additional strength, clamp is provided to support each module.

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Support Clamp can act as a base of the module to give some distance from the floor.


Selected W·rks 2017-2020

Product Operation

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Interchange Flyer As it’s made by cotton, which can easily get stained and crumpled, It can be detached from the structure and act like clothes (wash and iron).

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The product installation was adapted from Kids Teepee and Play Mat with puzzle and duct system.


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Selected W·rks 2017-2020

BErgonomics LMechanics E D& This project worked between February-March 2017 7

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The goal of this project was to create an Ergonomic design for handtools products while It’s being used by palm hand. Not just that, activities on how it’s used by various positions or mechanisms need to be considered as well.


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Selected W·rks 2017-2020

Design Development

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The design idea was taken from a form of Indonesian Ethnic bird (Javanese Eagle) which has the uniqueness of It’s Crest and It’s shaded wood-like color; brown and dark brown.

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Afterward, a usability test was needed to study how ergonomic works by crate some mockups from the chosen design handle. The mockups were tested by hold it with the respondent’s handpalm.


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Selected W¡rks 2017-2020

Final Concept

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BLED is a folding knife with a lock frame system designed to harmonize outdoor activities through its look and forms.


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Selected W¡rks 2017-2020

Printing A3DaEProduction R Oas 5

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This project worked between 7 April-May 2017

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The aim of this project is for utilizing the technology of rapid prototype through 3d Printings to manufacture the facade of an electronic product without reducing Its quality and function.

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Design Development

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According to Wohlers Associates Inc., Fort Collin, Colo, 3D printing of the final-run parts has grown exponentially over the last decade, even though it’s still an uncommon production method.

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As it can promote rapid production, the design was inspired by a movement of a light trail. Like a ribbon dance, it could move freely along with their moves and creates a stunning streamline as a result of its movement.


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Selected W¡rks 2017-2020

Final Concept

number three

AERO is a headphone designed for outdoor activity and prototyped by 3d printings for lowering the cost of production in easy manufacture.


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Selected W¡rks 2017-2020

Design J&Character A G A ! Mass Production Study Case: National Park of Baluran

This project worked between February-May 2019

The aim of this project is to promote a folk story/legends/ phenomenon of a region over a represented character as a mascot through urban Toys with mass production.


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Selected W·rks 2017-2020

Design Development

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Based on IUCN Redlist, Ajag (Cuon alpinus javanicus) is one of an Endemic Dhole and an Endangered species that habits on Sumatera and Java island.

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There’s a place where Ajag can be found overpopulated on National Park of Baluran, Banyuwangi, East Java because there’s no other competitor as a predator. Since then, Ajag founded as a pest by the local’s Husbandry. Even so, Ajag is one of country assets that need to be handled and protected.


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Selected W¡rks 2017-2020

Production Line

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However, resin urban toys are infamous among us but the production method remains the same as vinyl toys. The difference can be found on the mold which uses metal and the toys are hollow while resin toys use silicone mold and the toys are solid.

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Resin on this project is one of a good choice to understand the process of how urban toys are made regards on its characteristics and material treatment since the production line needs to be studied as the aim of this project.


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Selected W·rks 2017-2020

Final Concept

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JAGA is an urban TOYS that has no color that needs and be customized by the owner to represent the owner’s expression, behavior and act just like JAGA’s ability to alter his color based on its desire.


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Selected W¡rks 2017-2020

FOLLOW THE STR EA M Creative Tourism Study Case: Mae Chaem Village

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This project worked between September-December 2018

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The aim of this project is a problem-solving case through craft in terms of community improvement in a village by considering the sustainable and local wisdom aspects.

Based on a real project organized by :


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Selected W·rks 2017-2020

Design Brief

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‘The distance could be an obstacle. It could keep us from the access of life facilities ; a good healthcare, an advance education, a big marketplace, a cultural centre or a variety of entertainment...’

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...Or the distance could be an opportunity. It could give us a space for the observation, for the reflection on things, on people and on ourselves.’* Issues that have been raised to awareness during the workshop appeared to relate the current community transforming conditions: tendency towards cultural and creative tourism, disappearing vernacular and crafts wisdoms, wider gaps between the elderly and youth, rising awareness for one’s own cultural root and invasion of contract farming system.

*S. Na Soonthorn, ENSCI, project originator


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Selected W¡rks 2017-2020

Design Development

five

They also have a history within the River crossing through their houses. Its stream leads to an interesting place that needs to be visited, thus we’re decided to make a souvenir that can be gathered like a treasure hunt from one place to another alongside the river.

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We took a case out of 5 about the great potential of locals hospitality. We believe that Mae Chaem soon will be a perfect tourism place to enjoy and learn about the ethnicity beyond their craft.


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Selected W¡rks 2017-2020

Final Concept

number five

Water springs is a heart of Mae Chaem’s natural resources for livings. History, traditions, daily life, and many things are written alongside the water springs. Discover the experience of Mae Chaem lifetime through an aquatic experience by following the river stream on Mae Chaem then uncover locations and tools of Thai notions culture: Sanuk, Aroi, and Sak sitt


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Selected W¡rks 2017-2020

Design forW Sustainable BAMBO O E E Living Community Study Case: Bahn BoWee Village

This project worked between August-December 2018

The aim of this project is a problemsolving case through design in terms of community improvement on a village by considering the sustainable and well-being aspects.

Based on a real project organized by :


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Selected W¡rks 2017-2020

Problem Case

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During research on the site of Bahn BoWee, the solidarity between each neighborhood is slackened which caused themselves creates a gap between generations and surroundings.

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This affects them by leaving their attendance on a periodical forum which is very important for community growth. Therefore they’re struggling by themselves to live independently by work part-time for their own family livings. By the insight that had been learned, they also got some trouble with food expenses even though there are natural resources to be gathered.


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Selected W¡rks 2017-2020

Design Concept

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As a part of a family member, they got many different responsibilities based on their role. The possible members to take part in this system are their Kid’s guardians (Elder who didn’t work, Older Brother or Sister), and their kids.

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Foods of what they need usually grow in the forest, and they are Morning Glory, Onion, Garlic, Leek, and Sun Sprouts. Morning Glory is one of the most veggies that they wanted. However, some veggies are grown periodically and it has a limited amount to be gathered.


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Selected W¡rks 2017-2020

Design Development

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Opening a land for public farms is not a good choice since there are strict authorities, but utilizing a dam as an aquaponic farm could be the best choice since Dam is functioning as itself.

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The installation should meet the minimum dimension area of the dam but can be placed and stack as a modular system. Since one village may consist of dozens or perhaps hundreds of family members, thus modular products could be one of the best choices to be applied. The material of bamboo chosen because the villagers are familiar to form and create a product with it.


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Selected W¡rks 2017-2020

Final Concept

number six

BamBooWee is a modular bridge as a place for public local aquaponic farm to enrich the source of food in Bahn BoWee and as a solution for lowering the expense of food.


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Selected W¡rks 2017-2020

Planter as a Ă– K A Home Decoration

This project worked between August 2019 - January 2020

This project aims to optimize the capability of plantings recreation as a hobby in hydroponic method to be put as interior elements without ignoring its function.


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Activity Study

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Selected W¡rks 2017-2020

Problem Case

Here’s the problem brief as a result of the interview that done periodically with some expert and hobbyist:

Planting media need an improvement in its integration as a design aspect to be part of a house.

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Planting media is often left behind after it reaches its final step (harvest time);

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Growing a plant is often confusing and boring;


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Active Preparation

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Semi-Active Selection


Selected W¡rks 2017-2020

Design Concept

A planter that is not just as a planter that left on the backyard unattended, but it can interact and revives the user mood within the process.

Flexibility of the media that can be customized into user activity; Pleasingly aesthetic by its material appearance; Its progress can be seen thoroughly and amusing.

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Passive Monitoring

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The concept focus on 3 things then break down into:


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Selected W¡rks 2017-2020

Design Development

Aqua culture As an addition for visual aspect, aqua culture can be added to the concept such as small living organism which symbiote to the main plant.

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Water movement This could be the key to make the main concept work by the sounds of water movement.

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As the studies and analysis had been gathered, ideation of a product can be developed into a recent trend and style thus Zen design principle could be the lead of it.


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Selected W¡rks 2017-2020

Final Concept

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Ă–KA is a planting media designed to lift the joyous of soil-less culture activity. The media workflow was adapted from the hydroponic method with aquaculture as an addition. As the great capability of interior elements within its green object, the media has an appearance of the natural process made of concrete which adapts from zen design principle.


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Water level

Wa outp

1. Water Tank 2. Tray 3. Growlight 4. Plant Module 4x

5. Lid Module 2x 6. Water Pump Module 7. Valve (Misc.)


Selected W¡rks 2017-2020

Product Feautres

Slice section of pot module (4)

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Water input

The water pump designed to resemble the other module so it can be easily to stack along the system. This product includes growlight that helps the plant for the light intake during seedling and photosynthesis without direct sunlight.

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Slice section of water pump module (6)

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With the concept of modularity, user can easily adjust their plantings activity within its modular pot and water pump that can be stacked on the mouth of the water tank.


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The product operation was adapted from Nutrient Film Technique and wick system method.

Setup For preparation, assemble the lamp, tray, and water pump module. Then fill up the tank with enough water.

Germination Prepare the soaked seeds along with the inert and put it on the inside of the planting module, close it with the lid. Sprouting takes time, so keep an eye on it every once a day.

Light Intake The module has to be placed on the tray after the seeds sprout. The seeds don’t require a direct flow from the water of the tank which flows nutrients and only use just water.


Selected W¡rks 2017-2020

Product Operation

Adult Stage If the plant is on the adult stage, the module can be placed outside the system. At this stage, the plants might need direct sunlight and nutrients or not at all based on the type of your plant needs.

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Nutrients Intake When the true leaves have grown for at least 3-4 strands, the module can be placed into a running stream of the water, some plants require an additional nutrients.

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Maintenance Tank might need to be clean once in a while. Thus if it’s dirty, change the water by the poring out the water with the water pump module.


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Selected W¡rks 2017-2020

n i mManeuver bEfficiency u s& Study Case: Soekarno-Hatta Airport

This project worked between February-June 2018

The aim of this project is a problemsolving case through design in terms of transporting passenger from one place to another by considering the manuever and efficiency.


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Activity Study

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Selected W·rks 2017-2020

Problem Case

Inefficiency conveyance operation due to its maneuver; Gasoline limitation which affects the bus workflow; Existing transportation doesn’t (yet almost) meet the stipulated regulation.

Peraturan Direktur Jendral Perhubungan Udara Nomor : Kp 635 Tahun 2015

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At that moment Apron Bus Passenger which operated in Soekarno-Hatta Airport hasn’t (yet almost) met the standard of Ground Support Equipment based on Civil Aviation Regulation*). Regards as a vital equipment, there are three problem brief found:


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Chassis Analysis

As a robus designed t vehicle’s co allows to c wouldn’t b

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Need Analysis


st vehicle bus standard, CANBus to communicate between a computers and sensors that capable of doing stuff that be possible.

Selected W¡rks 2017-2020

Design Concept

sis with propeller shaft sis with no propeller shaft

Electric Vehicles are always claimed as the future vehicle regards to its technology, efficiency, and eco friendly. The concept focus on 4 things then break down into: A compact size that could fit more than a half passengers in a plane; Its Interior need to fulfill the safetiness based on the regulations; It can be operate with the least fuel as possible; Its manufacture could be projected as reliable as possible.

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Regards to the various possibility of EV, an electric Apron Passenger Bus should be able to be modified to ease the workflow around the restricted area that remains off-stage and vigilant.


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Soekarno-H represents o endemic like the tropical curvy to sligh capability of


Design Development

As further discussions with the lecturer regards to innovation and capabilities of CANBus, an additional power train can be applied on the backside of the bus to promote 2 directions (forward and back). Two Heads like a train, the vehicle has two heads for both sides. The main driver can simply change position whenever they wanted to go back. Seat Limitation Since disabled, pregnant, and elders have their own vehicle to commute, seats on the bus can be reduced and remains priority only.

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Hatta has an architecture that of Indonesian tropical. Thus an e green sea turtle could represent taste. The form was developed from htly rigid since it has to be meet the f existing manufacturers.

Selected W¡rks 2017-2020


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Selected W¡rks 2017-2020

Final Concept

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nimbus is an apron bus passenger with four-wheel-steering to cope with maneuver and efficiency. The main driver can simply change position and direction whenever they wanted to go back.


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Selected W¡rks 2017-2020

Model Overview

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Double-Driver

Brake and Headlamp

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Low Entry Bus with 25 mm off ground

Camera as Rearview

LED T


Selected W¡rks 2017-2020

Product Feautres Turning Radius with r10.5 m

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Turning Light

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Over 100 Passenger

It offers a maximum capacity of 100 passengers which covers 2 busses at the same time. It operates only for 5-10 minutes thus seats on the bus can be reduced to make more room for passengers to fit in. Since it can be drove with 4WD, it gives the ability to make a smaller turning radius than before.


For the time and let’s discuss :)

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tahta.assaffah@gmail.com

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