2016 international design policy conference retrospect by 臺北市政府文化局Department of Cultural Affairs, Taipei

設計翻轉！用設計改變臺北 Design Transformation! Changing Taipei by Design

● 目錄

什麼是世界設計之都

推薦序

讓 2016 成為臺灣城市設計運動的元年

設計公共政策 - 預見未來城市願景

用設計啟動組織再造，徹底翻轉策略與組織文化 ─ 赫爾辛基市長 Jussi Pajunen、赫爾辛基設計長 Anne Stenros

打造以市民為中心的文化 ─ 南非開普敦副市長 lan Neilson

透過與市民對話，讓設計有更好的發揮 ─ 恩荷芬副市長 Staf Depla

政府開放丶市民參與，為城市找到新的可能性 ─前臺北市文化局局長謝佩霓

設計社會影響 - 啟動社區參與，用創意改變社會

以人為中心做設計，用創新的方式解決問題 ─IDEO.org 共同領導人暨執行董事 Jocelyn Wyatt 要設計思考，也要有設計行動 ─英國皇家藝術學院 Helen Hamlyn 設計中心總監 Rama Gheerawo

每一個公眾都是社會設計師

六大趨勢，顛覆未來城市生活 ─仁寶創新設計本部副總經理陳禧冠

─臺北市資訊局局長李維斌 34

科技讓資源共享變得更有效率 ─Airbnb 亞太區公共政策總監 Mike Orgill

因為開放資料，民眾更了解所在城市 ─德國開放知識基金會計畫主持人 Julia Kloiber

重視參與，運用恰當科技來解決問題 ─Co-op Cooperative Ltd 共同創辦人 Cally O’Neill

網路協作讓每個人都能有所貢獻 ─行政院數位政務委員唐鳳

設計永續城市 - 回應未來，描繪 2050 生活風貌

城市地景丶日常培力到共創城市

從行人的尺度設計，創造城市的魅力 ─GK 設計集團社長田中一雄

兼顧永續和美感，提供更好的移動體驗 ─BMW 全球創意設計諮詢上海工作室總監 Annette Baumeister

都市再生讓城市更宜居 ─Mecanoo 建築事務所國際專案總監 Friso van der Steen 良好的設計應該以回憶為基礎 ─新城市基金會董事長 John Rossant

用設計溝通，更能啟動社群參與 ─Continuum 設計與創新顧問公司中國區總經理 Brian Wen

找到 Desire，才能 Design 屬於大家的智慧城市

─臺大社會學系教授陳東升 27

─交大建築所所長龔書章

設計未來生活 - 運用科技協力共享，打造公民參與的城市

維護傳統文化，才能從設計中受惠 ─ 墨西哥市觀光局長 Miguel Torruco Marqués、墨西哥設計週總監 Emilio Cabrero

影響政策制定，讓城市開始改變 ─DUCO 設計顧問公司合夥人 Gisele Raulik Murphy

不是終點，而是改變的起點

不只是想像，更要付諸實現 ─Good Design Australia 執行長 Brandon Gien

● Table of Contents

What is World Design Capital (WDC)?

Recommendations

Mark 2016 as Year One of Taiwan’s Urban Design Movement

Design for Public Policy—Foreseeing Future City Visions

Jumpstarting Organizational Reform Using Design Completely Transforming Strategy and Organizational Design

Design for Future Living—Utilize Technological Collaboration and Sharing to Create Cities of Civic Participation

Only by Finding Desire can We Design a Smart City that Belongs to All ─ Wei-Bin Lee, Commissioner, Department of Information Technology, Taipei City Government

─ Jussi Pajunen, Mayor, Helsinki / Anne Stenros, Chief Design Officer, Helsinki 16

Building a Citizen-Oriented Culture

─ Mike Orgill, Director, Public Policy, Asia Pacific, Airbnb 35

─ Ian Neilson, Executive Deputy Mayor, City of Cape Town 17

Finding better Use of Design through Dialogues with Citizens

With Open Data, People Know Their Cities Better ─ Julia Kloiber, Project Lead, Open Knowledge Foundation Germany

Emphasize Participation, Utilize Appropriate Technology to Solve Problems ─ Cally O’Neill, Cofounder, Co-op Cooperative Ltd.

─ Staf Depla, Vice-Mayor, Eindhoven 18

Technology Has Made Resource Sharing More Efficient

Preserve Traditional Culture to Benefit from Design

─ Miguel Torruco Marqués, Secretary of Tourism, Mexico City /

Online Collaboration Allows Everyone to Contribute ─ Audrey Tang, Digital Minister without Portfolio, Executive Yuan

Emilio Cabrero, Director, Design Week Mexico 20

Open Government, Citizen Participation, Finding New Possibilities for the City ─ Pei-ni Beatrice Hsieh, Former Commissioner, Department of Cultural Affairs, Taipei City Government

22 24

Design for Sustainable Cities—Respond to the Future, Painting the Lifestyle of 2050

From City Landscape, Daily Empowerment, to Shareable Cities ─Shu-Chang Kung, Director, Graduate Institute of Architecture, National Chiao Tung

Design for Social Impact—Ignite Community Participation, Change the Society through Design

University 41

Human-centered Design, Solve Problems through Innovative Methods

Design for Pedestrians’ Scale, Create City’s Charm ─ Kazuo Tanaka, President, GK Design Group Inc.

─ Jocelyn Wyatt, Co-Lead and Executive Director, IDEO.org 42 25

We Need Design Thinking, but We also Need Design Doing

Address both Sustainability and Aesthetics, Provide Better Experience of Moving around ─ Annette Baumeister, Studio Director Shanghai, Designworks, BMW Group

─ Rama Gheerawo, Director, the Helen Hamlyn Center for Design and the RCA Reader in Inclusive Design

Urban Regeneration Makes Cities More Livable ─Friso van der Steen, Director, International Projects, Mecanoo Architecten

Every Citizen is a Social Designer ─Dung-Sheng Chen, Professor, Department of Sociology, National Taiwan University

Good Design should be based on Memory ─ John Rossant, Chairman, New Cities Foundation

Communication through Design better Triggers Community Participation ─ Brian Wen, Managing Director, Continuum Greater China

Influence Policy-Making to Jumpstart City Transformation ─ Gisele Raulik Murphy, Partner, DUCO, Design Management & Policy Consultant

Six Major Trends, Transforming Future Urban Life ─ Shikuan Chen, Vice President, Experience Design, Compal Electronics, Inc.

(Conclusion) Not the End, but the Beginning of Changes

Not Just Imagination, Turn It into Reality ─ Brandon Gien, CEO, Good Design Australia

什麼是世界設計之都 (WDC)

WDC 國際設計政策論壇 2016 年 10 月 15 日至 16 日於台北國際會議中心 (TICC) 大會堂辦理完成，共計邀請全球 6 大洲、13 個國家、22 位講師及主持人來台，兩天共吸引超過 3,000 位民眾共襄盛舉，

全球有超過一半以上的人口居住在城市中，「設計」已經成為使城市

會後講師、民眾皆給予極高評價及滿意度。

更具競爭力、吸引力、邁向宜居城市及更有效率的基本工具。世界設計

WDC International Design Policy Conference took plate at TICC from October 15 to 16, 2016, inviting 22 speakers

之都（World Design Capital ，簡稱 WDC）是國際工業設計社團協會

and moderators from 13 countries across six continents. The two-day event attracted over 3,000 citizens. After the

(Icsid) 所發起的全球性活動。WDC 的徵選每兩年進行一次，每次皆是

conference, speakers and citizens have all given the event high praises.

由專業的評審團，從眾多申請的城市中選出最具有典範意義的一座，將其命名為世界設計之都。至今獲選世界設計之都的城市分別為 2008 年義大利杜林（Torino）、2010 年韓國首爾（Seoul）、2012 年芬蘭赫爾

● 本次論壇規格是歷屆設計之都最高的一次，議題規劃也非常具有前瞻性。-Brandon Gien

This is the largest Design Policy Conference to date, and the topics are also very visionary. –Brandon Glen

辛基（Helsinki）、2014 年南非開普敦（Cape Town）及 2016 年臺北（Taipei），而墨西哥城（Mexico City）已被評選為 2018 年世界設計之都。更多資訊：www.worlddesigncapital.com

● 我很高興在這個論壇看到設計的影響可以被提升成政府政策制定的層級，同時我也驚訝於自 18 年前

我離開後，臺北這個城市往前的躍進。- Brian Wen It was a great joy for me to see design’s influence being elevated to the policy making level. It was also a great surprise to see the advancement in the city of Taipei over the 18 years I’ve been away. - Brian Wen ● 過去幾天我很開心，也很享受政策論壇和臺北設計之都的活動。謝謝！這幾天的經歷非常美好，同

What is World Design Capital (WDC)?

時我也希望各位能夠為自己成功舉辦政策論壇以及臺北設計之都這樣盛大的慶典感到驕傲！你們辛苦了！－ Cally O’Neill I have had great few days and really enjoyed the conference and WDC Taipei. Thank you for everything. It has

With more than half the world’s population now living in cities, design has become an increasingly fundamental tool for making cities more competitive,

been a wonderful experience and I hope you are all happy with putting on a great conference and WDC festival! Well done!!! -Cally O’ Neill

attractive, livable and efficient. The World Design Capital® (WDC) is designated by the International Council of Societies of Industrial Design (Icsid) every two years to recognize a city’s innovative use of design for economic, social and cultural development and to showcase effective design-led revitalization

● 國際設計政策論壇真的是一場非常好的活動，全世界各地的人齊聚討論設計如何讓我們的城市或是

我們的世界更美好，我也很感謝有這個機會可以向這些社會設計的先驅者學習。-Jocelyn Wyatt The International Design Policy Conference was a wonderful event where people from around the world came

strategies and projects that other cities can benefit from. Past cities to hold the

together to discuss how design could make our cities and our world a better plan. I really appreciated the

WDC title include Torino (Italy) in 2008, Seoul (South Korea) in 2010, Helsinki

opportunity to learn from leaders in social impact design. -Jocelyn Wyatt

(Finland) in 2012, and Cape Town (South Africa) in 2014. Mexico City has been named WDC 2018.

● 公眾參與對於促成共融和永續城市的角色，是本次論壇所得的要點之一，如此多人共同參與此論壇

使得這項要點能廣為流傳，支持未來打造出更美好的城市而努力。-Gisele Raulik Murphy One of the important messages to come from the conference was the role of public participation in fostering inclusive and sustainable cities. With 3.500 people in attendance this message will spread further and support future efforts in building better cities. -Gisele Raulik Murphy

讓 2016 成為臺灣城市設計運動的元年 Mark 2016 as Year One of Taiwan’s Urban Design Movement 改變臺灣要從首都開始，改變臺北要從文化開

To change Taiwan, we need to start with its capital city;

在臺灣多元與民主的基礎之上，設計之都在推

On the foundation of diversity and democracy in Taiwan,

始，改變文化需要從設計思考開始做起，翻轉我

to change Taipei, we need to start with culture; to change

動的社會設計精神，已經看到了初步的成效與國

we have already seen early achievements and gained global

們對於設計只是美感的想像，讓設計回到解決問

culture, we need to start with design thinking, transforming

內外社會認同；種下的設計種籽，也即將開啟臺

recognition with our promotion of the spirit of social design

題的初衷，從市民需求出發，透過民眾與設計師

our idea of design as being only about aesthetics, and

灣設計的新時代，一個為了公共利益與社會問題

through WDC. We have planted seeds of design, and will

的參與，一起設計一個更好的臺北，替臺灣建立

rediscovering the original purpose of design as solutions

而設計的世代。

turn the page for the new age of Taiwanese design, a new

設計城市治理的新典範。

to problems. We should focus on our people, and through

generation that designs for public good and social issues.

engagement of citizens and designers, we can design

臺北將持續秉持開放政府的精神，讓設計師

together a better Taipei, and establish a new paradigm of

與創意工作者一起參與市政的改變，持續推動深

Taipei City Government will uphold the spirit of open

design city governance for Taiwan.

入市民生活的設計，大到打造城市認同的西區門

government, engaging designers and creative professionals

戶計畫，北門城市景觀，小到深入市民生活的捷

for the transformation of the city’s administration, and

However, facing future, WDC is just the beginning for

運、公車、市場與公園等，都將是讓市民有光榮

continue to introduce design into all aspects of people’s

changes. Transforming the city through design should be

感的設計，進而才能夠推動設計制度的改變，讓

life; from the Western Gateway Project and North Gate

第一丶設計不只是文化局的工作，而是跨局處

the long-term strategy of every creative city. Summing

設計成為每一項市政建設不可或缺的基石。透過

Renovation that forge city identity, to MRT, bus service,

的工作，例如垃圾車設計丶路燈美化，也需要環

up our experience of WDC, the city government has put

世界設計之都，建立臺灣城市的設計治理模式與

markets, and public parks, we will introduce new designs

保局或工務局的參與；第二丶設計不只是政府的

forth three key points: First, design is not the task of only

永續發展策略，讓 2016 成為臺灣城市設計運動

that our citizens will be proud of, and thus can we facilitate

工作，應該是政府和民間一起共同參與，透過這

Department of Cultural Affairs; rather, it is the task across

的元年。

changes in the design system, turning design into the

兩年政策推動的經驗，如禁用一次性餐具，先由

different agencies, such as the design of garbage truck

政府機關丶學校開始做起，再向外推動到私人企

and beautification of street light require participations

業，由內而外丶由公而私，是一種比較有效率的

of Department of Environmental Protection and Public

formulate strategy of sustainable development of cities in

方式；第三丶設計也不只是專業設計師的工作，

Works Department. Second, design is not the task of only

Taiwan, making 2016 the first year of Taiwan’s urban design

必須全民一起參與，究竟什麼是最方便的生活方

the government; it should be the joint effort of public and

movement.

式，只有使用者自己最清楚，因此必須參酌使用

private sectors. Through our experience of implementing

者意見，由專業設計師付諸實現，才能做得更

the policies over the past two years, such as the banning of

Ko Wen-je

好。

the use of disposable utensils, we realize that it is better to

Mayor, Taipei City

然而，邁向未來，設計之都只是一個改變的開始，用設計改變城市，是任何一座創意城市都應該有的長遠策略。藉由推動設計之都的經驗，市府團隊歸納出三個要點：

cornerstone of each and every city project. Through WDC, we strive to establish a model of design governance and

臺北市長柯文哲

start with public agencies and schools, and then expand to include private enterprises; it is more efficient to implement policies like this first within the public sector and then expand outward to the private sector. Third, design is not only the job of professional designers, and we need all people to be part of it. Only users understand what exactly is the most convenient way of life, and therefore we must take into considerations their opinions. The concepts are then realized by professional designers. This is the way to do things better.

設計．公共．政策

Design for Public Policy

Design for Public Policy Foreseeing Future City Visions Being designated as WDC means a continuous movement of urban transformation. “Design” is no longer a concept; it is no longer about products, architectures, or making the city beautiful. Design is a way to solve problems. Through engaging citizens and understanding user needs, we show people where the real problems are, propose the most appropriate solutions to make things better, and implement these solutions a step at a time.

預見未來城市願景

During the “Design for Public Policy” session, stories of city transformation were shared. Helsinki of Finland, WDC 2012, completely restructured its government organization, and became

成為世界設計之都，意謂著一場持續不斷的城市改造運動。「設計」

the first city in the world to set up the position of chief design officer.

不再只是一種概念，也不僅僅是設計商品丶建築或美化市容，而是一種

South Africa’s Cape Town, WDC 2014, introduced design thinking into

解決問題的方法，透過民眾參與丶了解使用者需求，讓人看見城市真正

public policy, and through improving transportation system, planning

的問題所在，進而提出最適切的改善方式，並一步步具體實現。

new residential areas, and encouraging new startups, the city has

「設計公共政策」議程分享了一個又一個城市轉型的故事。獲選

achieved its goal of narrowing the gap between the rich and the poor.

2012 世界設計之都的芬蘭赫爾辛基，徹底改造了政府組織結構，並率先

Mexico City, the next WDC host in 2018, will showcase a new image

設置全球第一位設計長的職位。2014 世界設計之都南非開普敦，將設計

of the city. With industries moving elsewhere, Eindhoven of the

思維導入公共政策，透過改善交通運輸系統、規劃新興住宅區、獎勵創

Netherlands, despite not being selected as WDC, relied on design to

業，達到縮短貧富差距的目的。即將接棒的 2018 世界設計之都墨西哥市，

find new vitality for the city’s future.

要以全新的城市形象讓人耳目一新。荷蘭恩荷芬雖然競逐世界設計之都落選，卻靠著設計在產業外移的衝擊中，為城市的未來找到一線生機。

As for Taipei—WDC 2016, from major projects like the North Gate, to the subtle changes to the transformer boxes on the streets,

至於我們所在的臺北市——2016 世界設計之都，從大家有目共睹的北

the character of our city is taking shape. Also, through cooperation

門，到街道兩側微小改變的變電箱，我們的城市正在形成個性，也藉由

between public agencies, businesses, and Taipower, we have

市府各局處甚至與商家、台電等連結合作，將設計納入日常施政中，藉

incorporated design into our everyday administration. Through

由民眾與設計師的參與，一個更好的臺北市已然成形。

participation of citizens and designers, a better Taipei is taking form.

赫爾辛基市長 Mayor, Helsinki │ Jussi Pajunen 赫爾辛基設計長 Chief Design Officer, Helsinki │ Anne Stenros

用設計啟動組織再造，徹底翻轉策略與組織文化

擁有許多著名的設計大師及家居品牌，對芬蘭人來說，世界設計之都還能發揮什麼作用？赫爾辛基市長 Jussi Pajunen 認為，2012 世界設計之都以「開放的赫爾辛基」為主題，打造人民易於參與的開放平台，更因此建立了實驗的組織文化。而赫爾辛基的下一步，將簡化政府組織結構，從現有的 32 個部門縮減為 4 大部門及一個中心，讓溝通不再僵化，真正落實從需求出發，讓城市的未來屬於市民。

Jumpstarting Organizational Reform Using Design

Jussi Pajunen │赫爾辛基市長赫爾辛基經濟學院碩士、英士國際商學院企管碩士。2005 年起擔任赫爾辛基市長，積極推動赫爾辛基成為 2012 年世界設計之都。在他的領導下，赫爾辛基正以永續發展為核心，

Completely Transforming Strategy and Organizational Design

進行歷史性的城市建設改造，同時朝

赫爾辛基所設立的全球第一位城市設計長 Anne Stenros 則從設計思維影響組織再造的三個層次來分析：首先是提升效率，其次是營運模式的改變，

開放、公民參與、智慧城市的目標邁進。

最後是策略翻轉，進而造成組織文化的徹底翻轉。由赫爾辛基所啟動的城市創新，讓設計跳脫生活應用的範疇，為政府組織帶來營運模式及策略的翻轉，不但凝聚了新的社區意識，更進一步帶動了芬蘭的經濟發展。由 Anne Stenros 所主導的赫爾辛基實驗室計畫將透過考慮國民整體需求，提出未來城市問題的解決之道，她說：「預測未來最好的方法，就是設計未來，而未來其實就在眼前。」

Jussi Pajunen │ Mayor, Helsinki Mayor Pajunen has a master’s degree from the Helsinki School of Economics, and MBA from INSEAD. He has been

To Finnish people that already have many world-famous designers and brands, what other influences can WDC have? Mayor Jussi Pajunen of Helsinki believes that the theme “Open Helsinki” of WDC 2012 has built an open platform where people can easily participate, further establishing

the mayor of Helsinki since 2005, and strived for Helsinki to become WDC 2012.

experimental organizational culture. The next step for

Under his leadership, Helsinki is currently undergoing a historical transformation of

Helsinki is to simplify government organizational chart,

its urban structure with heavy emphasis

reducing 32 departments at the moment to 4 sectors and a

on sustainability, while also progressing towards its goal as an open smart city

central adminstration, so that communication will no longer

that encourages citizen participation.

be rigid, fully focusing on the needs of people, and give the future of the city back to its citizens. Anne Stenros, the world’s first Chief Design Officer appointed by the city of Helsinki presented her analysis of three influences on organizational reform through the introduction of design thinking: first, improving efficiency, second, changing operational model, and lastly, strategic transformation, ultimately resulting in the complete turning around of the organizational culture. City innovation ignited by Helsinki has taken design out of the scope of everyday application, transforming the operational model and strategy of government organization. It has not only forged new community identity, but has further driven Finland’s economic growth.

Anne Stenros │赫爾辛基設計長芬蘭奧盧大學及加州大學柏克萊分校建築碩士、赫爾辛基阿爾托大學理

The Helsinki Lab project led by Anne Stenros considers

工學院建築理論博士。1995 至 2004 年擔任芬蘭設計中心董事總經理、

the overall needs of the Finnish people, proposing solutions

2005 年擔任香港設計中心執行董事，2005 至 2015 年擔任全球電梯及手

for future problems of cities. She quoted and said: "The best

扶梯領導品牌通力公司設計總監。2016 年 9 月獲選為赫爾辛基首任設計

way to predict the future is to design it, so let's design it

長。

together."

Anne Stenros │ Chief Design Officer, Helsinki Anne Stenros graduated as Master of Architecture from the University of Oulu and also from the University of California, Berkeley, and a PhD from Aalto University in Helsinki. From 1995 to 2004, she acted as a Managing Director of Design Forum Finland, and in 2005, she served as the Executive Director of Hong Kong Design Center. From 2005 to 2015, she was the Design Director at KONE Corporation, a world leading elevator and escalator company. In September 2016, she was appointed the first CDO of Helsinki.

南非開普敦副市長 Executive Deputy Mayor, City of Cape Town │ lan Neilson

計檢視城市所面臨的問題，並提出具體可行的解決方案，不但創造了可觀的經濟效益，更發揮了極大的社會影響力。

Building a Citizen-Oriented Culture

As one of South Africa’s fastest growing c i t i e s , C a p e To w n examines the problems

南非開普敦副市長 lan Neilson 表示，過去因為實

it faces through design,

施種族隔離政策，導致貧富差距懸殊，為了進行城市

and proposes concrete and feasible solutions; not only

改造，開普敦列出未來的發展目標，包括促進經濟流

has it generated substantial economic benefits, it also

動丶提供民眾負擔得起的交通系統及住宅丶提升城市

demonstrates powerful social influences.

復原力丶在未來 10 到 20 年內挑戰 10% 的年成長率

Executive Deputy Mayor Ian Neilson of Cape Town points

等。開普敦藉由建置政府資料庫及市民入口網站丶光

out that racial segregation policy in the past has resulted

纖基礎建設等打造智慧城市，讓產業及民眾可以從政

in extreme wealth inequality. To carry out urban reform,

府開放資料中找到創新或就業的機會。另一方面，市

Cape Town listed future development goals, including

府透過資料庫分析得知民眾主要居住區域，透過提供

facilitating economic flow, providing citizens affordable

停車優惠、降低創業門檻等創造誘因，並沿產業廊道

transportation and housing, elevating the city’s resilience,

興建住宅，希望縮短民眾通勤時間，提升運輸效率。

and striving to achieve 10% annual growth rate within the

開普敦將組織再造焦點放在市民身上，打造以使用

next 10 to 20 years. Through establishing government

者為中心的文化，創造一個與市民緊密連結丶更具包

database and citizen portal, and optical infrastructure, Cape

容性的機會之都。同時，積極培養新一代設計師，運

Town strives to create a smart city, allowing industries and

用設計思維建立系統化程序與制度，未來開普敦不再

citizens to find opportunities of innovation or employment

只是觀光勝地，更是設計重鎮。

from government’s open data. On the other hand, through

透過與市民對話，讓設計有更好的發揮

打造以市民為中心的文化

作為南非發展最迅速的城市之一，開普敦透過設

恩荷芬副市長 Vice-Mayor, Eindhoven │ Staf Depla

Finding better Use of Design through Dialogues with Citizens

"WDC is not a one year event, it stays the rest of your life...Although we did not win the bid (that was Helsinki), the Bidbook plan created a lot of energy for the city." Vice-Mayor Staf Depla of

Eindhoven said frankly. Eindhoven has long been a major technology hub in Europe. In early 1990s, economy was hampered by migration of industries and layoff of employees, and Eindhoven launched the Brainport project for transformation, where the city utilized its core strengths of

「世界設計之都不只是個為期一年的活動，而是

creativity and inventive spirit, and focused on technical R&D

一個必須長久進行的計畫，恩荷芬與赫爾辛基同年

of medicines and related disciplines through government-

（2009 年）申請，雖然後來落選了，但設計仍舊發

academia cooperation, in order to remain the innovative

揮了它的影響力。」恩荷芬副市長 Staf Depla 開門見

center of Europe. Focusing on TDK (Technology, Design, Knowledge),

山地說。恩荷芬向來是歐洲的科技重鎮之一，1990 年代初

Eindhoven regards lighting as its urban DNA; in addition

期，產業外移丶裁員導致經濟衰退，啟動了智慧港

to designing lighting for bicycle lanes, and using lights to

residential areas of its people, and through incentives such

（Brainport）的轉型計畫，鎖定創意與發明精神的

improve dark public spaces, such as alleys, the city is also

as parking discounts and lowering the entry barrier for

核心優勢，透過產官學合作，專注在醫療保健相關領

the host of the annual light art festival, Glow, which attracts

startups, the government builds housing projects along

域的技術研發，持續扮演歐洲的創新中心。

millions of visitors. Nonetheless, a good smart city must

database analysis, the government explores the main

industrial corridors, hoping to reduce commute time and enhance transportation efficiency.

恩荷芬以 TDK（Technology, Design, Knowledge）

rely on citizen participation, and Eindhoven has gathered the

科技丶設計丶知識為主軸，並將照明視為城市 DNA，

strengths of the government, industry, and academia, and

Cape Town’s organizational reform focuses on the

除了設計自行車道的燈光丶用燈光改善黑暗巷道等公

from dialogues with its citizens, the city is able to explore

citizens, creating a culture that is user-oriented, and

共空間，一年一度的燈光藝術節（Glow）更吸引了大

the full potential of design. Designers have also become

building a capital of opportunities that is more inclusive and

量遊客造訪。不過，一個好的智慧城市，必須仰賴全

the center of a number of city services, assisting the city

closely connected to the people. Also, Cape Town is actively

民參與，恩荷芬整合產官學力量，透過與市民對話，

government and citizens to introduce design thinking into

nurturing new generation of designers to utilize design

讓設計有更好的發揮；設計師更成為許多市政服務的

city policies.

thinking to establish systematic procedures and institution.

核心，協助市府與市民將設計思維導入市政中。

In the future, Cape Town will no longer be just a tourist destination, but a major global design hub. Staf Depla │恩荷芬副市長

Staf Depla │ Vice-Mayor, Eindhoven

畢業於荷蘭瓦赫寧恩農業大學農業工程系，曾任房屋、空間規劃及環

Staf Depla studied culture techniques at Wageningen University. He then

境部專案經理，自 2010 年起在他的家鄉恩荷芬擔任議會議員，目前擔

worked as a programme manager for, among others, the Government Service

Ian Neilson │開普敦副市長

Ian Neilson │ Executive Deputy Mayor, City of Cape Town

任恩荷芬副市長，主管經濟、工作和收入 ( 包括權力下放參與法案 )、

南非開普敦大學土木工程碩士，參與多項水利工程及市政工程規劃，

Ian Neilson holds a master’s degree in civil engineering from the University of

專業、採購與招標、Spoorzone 城建計劃、Brainport 工業園區 (BIC)，

並獲得許多專業獎項。自 2009 年起擔任開普敦市副市長，並推動 30

Cape Town. He has involved in the planning of a number of water engineering

主要涉及恩荷芬經濟政策的全球意識。

多項設計導入市政建設專案。

for Land and Water Management and the Ministry of Housing, Spatial Planning and the Environment. He was a member of the House of Representatives for the Dutch Labour Party from 2000 to 2010. Staf Depla has been Alderman in his home town of Eindhoven since 2010. He is currently responsible for Economic

and municipal engineering projects. He was elected as Executive Deputy

Affairs, Work & Income and Vocational Education in Eindhoven. Up to 2014,

Mayor since 2009. And overseen the introduction of design into over 30 urban

his portfolio included finance, enforcement, personnel and organisation and

development projects.

‘Spoorzone’ and, until 2013, public services.

墨西哥市觀光局長 Secretary of Tourism, Mexico City │ Miguel Torruco Marqués 墨西哥設計週總監 Director, Design Week Mexico │ Emilio Cabrero

維護傳統文化，才能從設計中受惠

Preserve Traditional Culture to Benefit from Design

即將接棒 2018 世界設計之都的墨

As the next WDC in

to create tourist-friendly environment. A member of WDC

2018, Mexico City hopes

2018 Organizing Committee, Emilio Cabrero states that

to achieve transformation

through discussion with local communities, Mexico City

of the city through design,

has established consensus and principles, including that

building the innovative city

design is for creating opportunities, reconstructing citizens’

brand of CDMX (Ciudad

dignity, and preserving valuable things, and that the city will

的決心，同時他也強調，唯有維護傳

de Mexico). The city’s

proceed with the reform in a respecting way to reconstruct

統歷史文化，才能從設計中受惠。

Secretary of Tourism,

Mexico City. Over the past 8 years, NPOs have organized

西哥市，希望藉由設計達到城市轉型的目的，打造創新的城市品牌 CDMX （Ciudad de Mexico）。墨西哥市觀光局長 Miguel Torruco Marqués 表示，墨西哥對於舉辦世界設計之都有強烈

為了打造 CDMX 城市品牌，墨西

Miguel Torruco Marqués, states that the city is fully

many design week events, introducing public installation art

哥市已動工興建全新國際機場、設置

determined as the host of WDC, and also stresses that only

into communities, so that the people can understand the

公共自行車系統及專門服務觀光客的

by preserving traditions, history, and culture, can we benefit

importance of design and its influences on communities.

觀光警察，打造友善的旅遊環境。墨

from design.

This year, Mexico City has also organized creativity and

西哥世界設計之都籌備委員 Emilio

To create the city brand of CDMX, Mexico City has already

change forums, hoping to connect nodes of creativity,

Cabrero 表示，透過與在地社群討論，

begun construction of a brand new international airport,

culture, and art, and invited students and citizens to discuss

墨西哥建立許多共識與原則，包括設

installation of public bicycle system, and establishment

together issues regarding transforming the city through

計是為了創造機會丶重建市民尊嚴丶

of tourist police that serves exclusively tourists, in order

design.

保留有價值的事物，並以尊重的方式進行轉型，以重新打造墨西哥這個城市。過去 8 年來，非官方組織舉辦了 Miguel Torruco Marqués │墨西哥市觀光局長

多場設計週活動，將公共裝置藝術引

擔任墨西哥國家旅遊聯盟會長、墨西哥聯邦地區聯合旅遊促銷基金會

入社區中，讓民眾了解設計的重要性

的技術委員會長、聯合國世界旅遊組織專家小組成員，自 2012 年起擔

及對社區的影響。今年也舉辦了創意

任墨西哥市觀光局長，並成功協助推動申辦 2018 年墨西哥設計之都。

與改變論壇，希望串連創意丶文化丶藝術丶教育等不同節點，邀請學生與

Miguel Torruco Marqués │ Secretary of Tourism, Mexico City

民眾一起討論有關設計再造城市的議

President of National Tourism Confederation, and President of the Committee

題。

for the Tourism Promotion Fund, and member of the Global Tourism Organization. He has been Secretary of Tourism of Mexico City since 2012.

Emilio Cabrero │墨西哥設計週總監 &2018 世界設計之都籌備委員建築師，同時也是 C Cúbica 建築事務所創辦人之一。2009 年，他舉辦了墨西哥第一屆設計師活動，希望藉此將墨西哥設計推向國際舞台，這項活動已經成為當地設計師及建築師必須參與的年度盛事 Emilio Cabrero │ D irector, Design Week Mexico & WDC 2018 Organizing Committee Architect, and founder of C Cúbica Architects. In 2009, he organized the first designers event in Mexico, hoping to promote Mexican design on the global stage. This event has become the major annual event for local designers and architects.

前臺北市文化局局長 Former Commissioner, Department of Cultural Affairs, Taipei City Government

謝佩霓 Pei-ni Beatrice Hsieh

政府開放丶市民參與，為城市找到新的可能性

臺北之所以能作為華人第一個世界設計之都，謝佩霓指出，在於臺北擁有華人地區，甚至是亞洲地區最完整的言論自由，成為創意及設計蓬勃發展的沃土。臺北市以開放政府丶市民參與為原則，推動多項設計改造運動，從市民生活切身相關的事物著手，由小漸大，為城市創造新的可能性，譬如傳統市場的設計改造，

Open Government, Citizen Participation, Finding New Possibilities for the City

According to Commissioner Hsieh, Taipei is the first Chinese-

謝佩霓│前臺北市政府文化局局長

speaking city chosen as WDC

比利時魯汶大學歐洲研究碩士、南非 Stellenbosch 大學美術系博士候選人，曾任

because it has the most

臺北市政府文化局局長、高雄市立美術館館長、逢甲大學建築學系助理教授兼文創 EMBA 召集人等，在文化、藝術推動上不僅歷任要職，更獲多項國際榮譽肯定，

comprehensive protection for

包含捷克共和國卓越貢獻獎章、義大利共和國功勛騎士勳章、法國國家藝術與文

freedom of speech in Chinese-

學騎士勳章、美國新聞總署、法國文化部、澳洲政府國際訪問學人

speaking regions, or even Asia, resulting in a fertile land for

Pei-ni Beatrice Hsieh │ Former Commissioner, Department of Cultural

希望讓市民在清晨做的第一件事情就充

thriving creativity and design. Through open government and citizen

滿驚喜和創意。

participation, Taipei City Government has launched various design reform

MA in European Study, Katholiek Universiteit Leuven, Belgium; Candidate for D.Phi in

除了讓民眾有感的設計之都推動計畫，

projects, addressing issues related to people’s everyday life; the scope is

Department of Cultural Affairs, Taipei City Government, Director of Kaohsiung Museum

還有許多設計響應活動同步進行，例如

then expanded to create new possibilities for the city, such as redesigning

629 工業設計日，成功號召超過 1,600 多

traditional markets, hoping to fill people’s life with pleasant surprises and

位年輕設計師，一同展現年輕人的設計

creativity from the very first thing they do in the morning.

能量；臺北舉辦臺灣首次的「白晝之夜」，

In addition to WDC Signature Events, many design activities were

透過國際性的文化藝術活動讓臺北與世

organized simultaneously in correspondence to WDC, such as 629 World

界串連，吸引超過 25 萬人次走上大稻埕

Industrial Design Day, which successfully gathered over 1,600 young

與北門街頭，翻轉民眾對臺北夜生活的

designers to showcase their young design power. Taipei also hosted the

想像。

first “Nuit Blanche” in Taiwan, and connected with the world through the

因為拆除了忠孝橋引道，北門周邊區

international cultural and art events that attracted over 250,000 people

域「重見天日」，也使得雜亂的廣告招

to come to Dadaocheng and the North Gate, turning around people’s

牌頓時成為焦點，所以臺北市正著手制

imagination of night life in Taipei.

訂都市廣告物設計色彩計畫準則，謝佩

The areas around the North Gate have been “liberated” with the

霓認為，即使要像京都一樣必須花十年

removal of ramps of Zhongxiao Bridge, and this has also directed people’s

才能落實，招牌整頓仍是當務之急，而

focus onto the messy signs. Taipei is now drafting guidelines for signage

設計之都的最終目標是透過制度設計與

design and colors. Commissioner Hsieh believes that even if it will take

規畫，找出在地色彩納入都市審議計畫，

ten years, like Kyoto, to fully transform the city, it is nevertheless top

建立臺北的城市美學，進一步勾勒出下一

priority for Taipei. The ultimate goal of WDC is to discover local colors to

個 50 年的城市生活願景，希望有朝一日

incorporate into urban review projects, establish Taipei’s urban aesthetics,

能像赫爾辛基、恩荷芬等設計大城，設

and draw up the vision of future lifestyles over the next fifty years through

立城市層級的設計辦公室，甚至是設計

system design and planning, hoping that one day Taipei can follow the

長，讓更多設計師能參與公部門的設計，

footsteps of major design cities, such as Helsinki and Eindhoven, and

發揮更大的設計影響力。極富創意的公

establish city-level design office, or even appoint chief design officer, so

部門不是不可能，但文化權的伸張掌握

that more designers can participate in the design of the public sector,

在人民手中，而讓它實現的最大可能性

further demonstrating the influences of design. It is not impossible to

就是透過設計。

have extremely creative public sector, but the power to exercise cultural

謝佩霓說，為了下一個世代，臺北將持續超越現狀，讓設計的種子在臺北開始

Affairs, Taipei City Government Aesthetics, University of Stellenbosch. She has previously acted as Commissioner of of Fine Arts, and associate professor and convener of EMBA, Department of Architecture, Feng Chia University. She has held important positions in which she promoted culture and art, garnering numerous international recognitions, including Metal of Distinguished Service from Czech Republish, Cavalière, Ordine al Merito della Repubblica Italiana, and Chevalier, Ordre des Arts et des Lettres, France. Hsieh has been the international visiting scholar to the United State Information Agency, Ministry of Culture, France, and Australian government.

rights lies in the hands of the people, and design is the most feasible way to make it happen.

萌芽，讓市民擁有更美好的未來。2016

Commissioner Hsieh also points out that Taipei will continue to

世界設計之都不只是臺北改變的起點，

transform and evolve for the next generation, allowing the seed of design

更是啟動臺灣城市設計運動的元年。

to grow, so that the citizens will enjoy a better future. WDC 2016 is not just the beginning of changes in Taipei, but also the first year of Taiwan’s urban design movement. 20

設計．社會．影響

Design for Social Impact

Ignite Community Participation, Change the Society through Design In recent years, social design has been a rising trend; through participation of local communities, designers can thus think from user’s perspective to develop better designs. In the “Design for Social Impact” session, Professor Dung-Sheng Chen, Department of Sociology, National Taiwan University, who has long studied social

啟動社區參與，用創意改變社會

design, reexamined the history of social design and civic participation in Taiwan through the development of democracy and public platform. Co-Lead and Executive Director Jocelyn Wyatt of IDEO.

近年來，社會設計成為一種趨勢，透過在地社群的參與，設計師得以

org, Managing Director Brian Wen of Continuum Greater China, and

從使用者的角度思考，做出更好的設計。在「設計社會影響」議程裡，

Director Rama Gheerawo of the Helen Hamlyn Center for Design,

長期研究社會設計的臺大社會系教授陳東升，從民主政治與公眾平台的

RCA, also shared many inspiring projects. They share the same

發展中，回顧了臺灣社會設計及公民參與的歷程。美國 IDEO.org 共同

belief, but have taken different means to build a better society.

領導人暨執行董事 Jocelyn Wyatt、Continuum 設計與創新顧問公司中國

More and more governments and enterprises have ventured into

區總經理 Brian Wen、英國皇家藝術學院 Helen Hamlyn 設計中心總監

social design; even NPOs are now introducing design into their lines

Rama Gheerawo 則分享了許多讓人備受啟發的計畫案，他們用不一樣的

of duty. Jocelyn Wyatt predicts that there will be two kinds of design

方式、一樣的信念，為了一個更美好的社會。

in the future, one is the capitalized Design that refers to designers

愈來愈多政府、企業跨入社會設計的領域，甚至非營利組織也開始將

with professional training; another one will be the lower case design,

設計導入工作中。Jocelyn Wyatt 預言未來設計將分成兩種，一種是大寫

which means that every person has innovative thinking and ability,

的 Design，主要指受過專業教育的設計師；另一種是小寫的 design，每

and all people can be designers.

個人都有創新的思維與能力，人人都是設計師。社會創新要能啟動社區參與，集結跨領域合作的群眾之力，才能讓設計發揮最大影響力。

Social innovation must facilitate community participation, gathering the strengths of people through interdisciplinary cooperation, in order for design to exert its most profound influence.

IDEO.org 共同領導人暨執行董事 Co-Lead and Executive Director, IDEO.org │ Jocelyn Wyatt

英國皇家藝術學院 Helen Hamlyn 設計中心總監 Director, the Helen Hamlyn Center for Design and the RCA Reader in Inclusive Design │ Rama Gheerawo

組織 IDEO.org，希望透過設計解決貧窮問題，鼓勵社會部門學習以人為本的創新，啟發媒體丶設計師或相關行業人員運用設計來發揮社會影響力，至今已改善了 260 萬人的生活，並訓練 17 萬 5000 人學會利用設計來解決問題。 IDEO.org 共同領導人暨執行董事 Jocelyn Wyatt 表

Human-centered Design, Solve Problems through Innovative Methods

示，以人為中心的設計，意指以創新的方式來解決問

American design company

IDEO

established the NPO, I D E O . o rg , f i ve ye ars ago, hoping to solve the problem of poverty through design. It encourages social

題，而創新必須滿足使用者需求丶商業及科技的可行

departments to learn

性。在設計前，必須深入傾聽，了解使用者背後的想

human-centered innovation, and inspires media, designers,

法，透過各種方式溝通，結合設計師的觀點與洞察，

and related professionals to exert social influences through

才能創造出各種解決方案。

design. The NPO has improved the lives of 2.6 million

目前 IDEO.org 所推動的計畫主要分成 4 個面向：公共衛生丶財務丶擴大（Amplify）丶發射台

people, and has trained 175,000 people to use design to solve problems.

（Launchpad）。比方，在尚比亞推動性教育，IDEO.

Co-Lead and Executive Director Jocelyn Wyatt points out

org 將診所打造成美甲中心以吸引少女們上門，以聊

that human-centered design refers to solving problems

天的方式與她們討論避孕方式丶感情關係，鼓勵她們

through innovative methods; innovation must meet

去看婦產科醫生，並製作廣播節目。同時，IDEO.org 也設計了好幾個 Divine Diva 的角色，讓少女們藉由認同不同角色的個性，選擇不同的避孕方式。

要設計思考，也要有設計行動

以人為中心做設計，用創新的方式解決問題

美國著名的 IDEO 設計公司在 5 年前成立了非營利

英國皇家藝術學院 Helen Hamlyn 設計中心總監 Rama Gheerawo 認為，設計師是推動社會改變的人，而設計必須要能改善生活。英國皇家藝術學院 Helen Hamlyn 設計中心以改善人們生活為宗旨，從事年齡丶健康及工作場所相關的研究，推動卡達移工丶日本

We Need Design Thinking, but We also Need Design Doing

Director Rama Gheerawo of the Helen Hamlyn Center for Design, RCA, believes that designers are the group of people that

福島災後重建丶英國計程車設計等計畫。 Rama Gheerawo 表示，設計師不但要有設計思

drives the transformation

維（Design Thinking），更要有設計行動（Design

of society; design must be able to change life. The Helen

Doing），必須深入政府單位丶進入各個社群及生活

Hamlyn Center for Design strives to change people’s life,

場域，才能了解使用者的需求丶視角及渴望。當他們

engaging in research relating to age, health, and workplace,

剛接觸卡達的中東移工時，移工們對設計師們充滿了

and has launched projects including Qatar immigrant

防備，直到後來一起打板球和排球，才開始與設計師

workers, post-earthquake reconstruction at Fukushima,

交談，並勇於表達內心的想法，最後產出了 14 個改

and design of British taxicab. According to Rama Gheerawo, designers not only need to

善移工生活的創新提案。設計中心也曾為自行車設計折疊式輪胎，後來轉而

have design thinking, but they also need design doing; they

應用在輪椅上。Rama Gheerawo 認為，這是設計師

must enter government agencies, communities, and living

應有的社會態度，以人為本的設計，是為使用者而不

spaces to fully understand the needs, perspectives, and

the needs of users, and should be commercially and

是消費者做設計。設計師必須為理想而設計，和人一

desires of users. When they first met with migrant workers

technologically feasible. Prior to designing, designers

起設計，傾聽需求，才能提高設計價值，提供美好的

from Qatar, the workers were very defensive; it was not until

must listen attentively to understand user’s true thoughts;

體驗。

they played cricket and volleyball with them that they began

此外，IDEO.org 也規劃了線上學習平台 Design

solutions for different problems can only be developed

to open up and reveal their inner thoughts. In the end,

Kit，可以學習什麼是以人為中心的設計丶了解設計

through combining various methods of communication and

the designers came up with 14 innovative proposals that

的流程及原型的製作，快速將設計思維應用在自己所

the designer’s opinions and insights.

improve the lives of migrant workers.

遭遇的問題上。你不一定要是設計師，也可以利用設

Currently, IDEO.org is implementing four major projects:

The Center has also designed foldable wheels for bicycle,

計深入自己的社群，帶動大規模的改變，為社會帶來

Health XO, Financial Health, Amplify, and Launchpad. For

which was later applied to wheelchairs. Rama Gheerawo

正向的力量。

example, to promote sex education in Zambia, IDEO.org

believes that this is the social mindset designers should

turns clinics into manicure centers to attract young girls,

should have. Human-centered design is for users, not for

and discusses with them issues of pregnancy prevention

consumers. Designers must design for ideal, and design

and relationship, encouraging them to visit gynecologists.

with the users, listen to their needs, in order to enhance the

策略服務的頂尖公司；IDEO.org 則是由

IDEO.org also produces radio shows, and designs Divine

value of design and provide wonderful experience.

IDEO 所發起的非營利組織，透過設計

Diva characters so that young girls can choose different

著手解決貧窮帶來的挑戰，鼓勵社會部

methods of pregnancy prevention through learning the

門採用以人為本的創新。Jocelyn Wyatt

personalities of different characters.

Jocelyn Wyatt │ I DEO.org 共同領導人暨執行董事 IDEO 為全球發展設計思考、提供設計

的工作重點在於和非營利組織及社會企

IDEO.org has launched an online learning platform,

業成為合作夥伴，針對用水、衛生、農業、能源、健康、金融服務和幼兒教育，

Design Kit, where people can learn what human-centered

設計出創新的解決方案。

design is, and understand the process of design and

Rama Gheerawo │英國皇家藝術學院 Helen Hamlyn 設計中心總監

production of prototype, quickly applying design thinking

投入設計行業近二十年，擔任英國皇家藝術學院設計中心主任，曾促

IDEO is the world’s leading design company that develops design thinking

to issues they face. You do not necessarily have to be

成該設計中心與英國政府、豐田汽車等超過 150 個單位合作。主要投

With nearly two decades in the design industry, Rama Gheerawo is now

and provides design strategy services; IDEO.org is a nonprofit organization

a designer, yet you can still introduce design into your

入以人為本和社會包容性的設計。他領導以年齡與能力為研究主題的

the Director of the Helen Hamlyn Center for Design at Royal College of

and encourage social departments to adopt human-centered innovations.

community to drive large-scale changes and bring positivity

實驗團隊，用設計改善不同年齡層人們的生活。

Jocelyn Wyatt’s works mainly focus on forging partnership with fellow NPOs

to the society.

Jocelyn Wyatt │ Co-Lead and Executive Director, IDEO.org

established by IDEO that aims to solve the challenges of poverty through design,

RCA

Art, facilitating over 150 collaborative projects with the Center involving organizations such as Gov. UK, Samsung, and Toyota. He is mainly interested in people-centered and socially inclusive design. He leads the Age & Ability research lab, which creates design that improves the lives of people of all ages

and social enterprises to design innovative solutions for water consumption,

and abilities.

hygiene, agriculture, energy, health, financial services, and early childhood education.

Rama Gheerawo │ D irector, Helen Hamlyn Center for Design,

Continuum 設計與創新顧問公司中國區總經理 Managing Director, Continuum Greater China

臺大社會學系教授 Professor, Department of Sociology, National Taiwan University

Brian Wen

Dung-Sheng Chen 陳東升

授陳東升從社會學的角度切入，分析社會設計在臺灣的成因。他認為，臺北世界設計之都以社會設計為主要核心，其實是長遠歷史發展所顯現的結果。

Every Citizen is a Social Designer

Unlike other speakers who shared design cases, Professor Chen examined the issue

臺灣自 1987 年解嚴以來，歷經野百合學運、總統

f ro m a s o c i o lo g i c a l

民選、政黨輪替、太陽花運動等重大事件，因為民主

perspective, analyzing the causing factors of social design in

轉型和深化，促成了成熟丶多元的公民社會，也出現

Taiwan. He believes that for social design to be designated

了許多公民組織，讓民眾更願意參與公眾討論。

as the core of WDC Taipei is the result of long-term

另一方面，臺灣資通訊產業的發展，造就了許多科

historical development.

技人才，資訊科技所具備的開放性與普及性，也促使

Since the lifting of Martial Law in 1987, the society has

社會設計慢慢成形。例如，g0v 零時政府讓民眾以簡

gone through the Wild Lily student movement, direct

單的方式了解政府運作；由臺灣專業設計師所創立的

election of president, party alternation, and Sunflower

5%Design Action 社會設計平台，倡議利用 5% 的業

Student Movement. The transformation and enhancement

餘時間來了解社會問題與提出解決方案；從臺北市推

of democracy have given rise to a mature and diverse civil

展到六都的參與式預算平台等等，這些都是典型社會

society, as well as many civil organizations, where people

設計的運作。在世界設計之都推動的過程，由各地設

are more willing to participate in public discussions.

用設計溝通，更能啟動社群參與

每一個公眾都是社會設計師

有別於其他講者所分享的設計案例，臺大社會系教

Communication through Design better Triggers Community Participation

Founded in 1983 in Boston, Continuum’s design services cover transportation, medicines, and financial services; it is also actively investing in various social innovative projects. Two

years ago, Continuum accepted the commission to design financial service for Pakistani government’s Benazir Income Support Programme (BISP). The programme provided

1983 年成立於美國波士頓的 Continuum，設計服

women in low-income a monthly subsidy of US$ 10, but they

務遍及運輸丶醫療丶金融服務等領域，並積極投入

were illiterate, and often needed to rely on other people to

各種社會創新的計畫。兩年前，Continuum 接受委

withdraw the money. Continuum’s design team discovered

託為巴基斯坦政府「貝布托收入援助計畫（Benazir

that they were used to read from right to left through talking

Income Support Programme，BISP）」設計金融服

with them and observing them, and that they could not read

務，這項計畫提供低收入家庭的貧困婦女每月約 10

the receipts; they were bothered by any symbols that they

industry has produced many technological talents. The

塊美金的補助，可是她們並不識字，想要領錢常要靠

did not understand. So the design team demonstrated how

回顧近 30 年來的重大社會設計，陳東升認為，社

openness and popularity of the ICT technology have also

其他人協助。Continuum 設計團隊透過交談和觀察，

to operate the ATM using photographs, and finally taught

會設計必須為了公共利益而設計，多元的開放平台提

driven the gradual formation of social design; for example,

發現她們看數字的習慣由右而左，也看不懂收據，任

them to use the ATM machines independently.

供更易於公共討論及參與的管道，讓每一個公眾都能

g0v allows citizens to understand how the government

何看不懂的符號都會讓她們感到很困擾，於是利用照

From illiterate to being able to read, Managing Director

成為社會設計師。

operates through simple explanation; 5%Design Action, a

片向她們示範提款機如何操作，終於讓她們學會獨立

Brian Wen of Continuum Greater China believes that social

social design platform, founded by professional Taiwanese

操作提款機。

innovation should be able to ignite community participation,

計師所發動的 Taiwan ReDesign，也讓人看到了由下而上丶為公民利益的運動。

On the other hand, the development of Taiwan’s ICT

designers advocates the idea that designers should use 5%

從不識字到識字，Continuum 設計與創新顧問公司

making everyone willing to work hard for the overall

of their free time to understand social issues and propose

中國區總經理 Brian Wen 認為，社會創新要能啟動社

improvement of the society. Design can convert unfriendly

solutions; participatory budge platforms first launched by

區參與，讓大家願意為了整體社會的良善而努力，而

concepts into languages that are easily accepted, increasing

Taipei, with the other five special municipalities following

設計可以將有距離感的概念轉化成容易接受的語言，

people’s willingness to be involved. He looks forward to all

suite quickly. These are all typical operations of social

讓人更願意參與。期待人人的創新都能發揮，用創意

people demonstrating innovative power, and changing their

design. Through the course of WDC implementation, Taiwan

改變所屬的社群。

own communities through creativity.

Brian Wen │ Continuum 設計與創新顧問公司中國區總經理

Brian Wen │ Managing Director, Continuum Greater China

Continuum 為知名設計策略公司，擅長整合設計策略，提供產品設計、

Continuum is a famous design strategy company, specializing in integrated design strategy, and provides product design, service design, and brand

ReDesign launched by local designers has also shown the world a bottom-up movement for public good. Looking back at major social designs over the past three decades, Professor Chen believes that social design 陳東升│臺大社會學系教授

must design for public good, and diverse open platforms

曾任科技部人文司人文創新與社會實踐計劃辦公室主持人，在臺大開

can provide a channel that allows public discussion and

設「社會經濟組織的創新與設計」課程，將理論分析與社會實踐結合，

participation, so that every citizen can become a social

服務設計和品牌經驗，從設計的角度驅動「社會創新」。Brian 在臺灣

designer.

和美國成長，畢業於加州設計藝術中心學院產品設計系；經過東西方

在大學教育中追求社會革新的可能，間接促成社會企業在臺灣遍地開花，在理念與現實之間成功創造人生的職志合一。

多元文化的薰陶，他擅長在不同文化間打破隔閡、建立聯繫。自 2005

Chen Dung-Sheng │ P rofessor, Department of Sociology, National Taiwan University Served as the director for the Humanity Innovation and Social Practice Project hosted by MOST’s Department of Humanities and Social Sciences and developed the “Innovation and Design of Socio-economic Organizations” course at NTU; the course combines theoretical analysis with social practice, giving students the

年加入 Continuum 的跨領域策略團隊，與全球品牌合作共同改變了社

experience services, driving “social innovation” from the perspective of design. Brian Wen grew up in Taiwan and U.S., and graduated from Art Center College of Design with a B.S. degree in Product Design. With his multi-cultural upbringing, he is fluent in connecting dots and bridging gaps between cultures.

會，包含開發對退休者來說真正有幫助的理財工具、幫助百年品牌制

Since joining Continuum in 2005, Brian has cooperated with major brands

定零售戰略，引發消費者的情感共鳴。

around the world to change the society together, including developing truly helpful financial tools for retirees and helping established brand with a history

opportunity to pursue social innovation in a college curriculum and contributing to the rise of social entrepreneurship in Taiwan. By finding the right balance between

over 100 years to formulate retail strategy, triggering consumers’ emotional

concepts and reality, successfully combine duty and ambition.

resonance.

仁寶創新設計本部副總經理 Vice President, Experience Design, Compal Electronics, Inc.

Good Design Australia 執行長 CEO, Good Design Australia │ Brandon Gien

Shikuan Chen 陳禧冠 With urban populations g r o w i n g r a p i d ly a n d re s o u rc e s b e c o m i n g scarce, Vice President Shikuan Chen of Compal Electronics proposes a number of trends and opportunities from the perspectives of technology industry and designer. First, the end of the “ownership” era; the rise of sharing economy and circular economy allows utilization

不只是想像，更要付諸實現

六大趨勢，顛覆未來城市生活

Six Major Trends, Transforming Future Urban Life

時代在改變，設計的意義也在改變。國際工業設計協會曾透過社群媒體號召全球工業設計師們一起討論設計的定義，最後歸納出「設計是策略性解決問題的程序，它能帶來商業上的創新，可以帶來更好的生活、產品、系統、服務和體驗。」

Not Just Imagination, Turn It into Reality

Time is changing, and the meaning of design is also changing. Icsid has called upon industrial designers around

曾任 Icsid 理事長丶 Good Design Australia 執行

the world through

長 Brandon Gien 則進一步解釋，每個時代都有不同

social media to discuss the definition of design, and they

的問題和挑戰，未來工業設計將變成跨領域產業，最

concluded that, "Industrial Design is a strategic problem-

重要的是設計師如何利用設計程序解決大大小小的問

solving process that drives innovation, builds business

題，把危機化為轉機，透過設計的視角產生共同願

success, and leads to a better quality of life through

景，並且不只是想像更美好的世界，還要採取行動付

innovative products, systems, services, and experiences."

面對城市人口快速增加，而資源日益減少，仁寶創

of unused objects. Tools that are not as frequently used can

新設計本部副總經理陳禧冠從科技產業及設計師的角

now be rented rather than purchased. Companies are now

度，提出值得關注的趨勢及商機。首先是「所有權」

providing services in the place of products. For example,

時代的終結，共享經濟丶循環經濟的崛起，讓閒置物

Philips is not selling light bulbs; it is now selling hours of

件獲得充分利用，使用頻率較低的工具，也以租用代

light. “The Next Green” has given rise to increasing number

替購買；廠商以提供服務代替商品銷售，如飛利浦不

of grocery stores that have no packaging, and there are

Icsid 董事會體認到世界的改變，已決議將國際工

interdisciplinary industry, and the most important thing

賣燈泡，改賣燈光時數。「第二波綠概念」使得無包

more less-appealing items on the shelves. Stores are now

業設計協會更名國際設計組織，希望未來啟發更多設

is how designers utilize design process to solve issues

裝食材店增加，貨架上開始出現賣相較差的食材，並

avoiding over-packaging. In the future, consumers will

計師，將設計帶往下一個 60 年，讓更多社群參與，

of different scales, turning crisis into opportunities, and

避免過度包裝，未來消費者將更關注產品如何被生產

be more concerned with how the products are made, and

打造更美好的未來。

shaping shared vision through the perspective of design. It

製造，對於廠商的製造過程有基本的要求與認識。

have basic requirements and knowledge on the production

is not just imagining a better world, but to also take actions

process of companies.

to realize the ideas, creating a better world. For example,

「群聚的寂寞」指的是科技讓彼此緊密連結，卻也

諸實現，創造更好的世界。例如，針對蜜蜂的大規模

Having served as President of Icsid, and is the current

消失，設計師雖然不能解釋原因，卻有對父子發明了

CEO of Good Design Australia, Brandon Gien further

一種特殊蜂巢，讓不是專家的一般人也能在家養蜂，

explains that every time period has different problems and

因此獲得設計大獎的肯定。

challenges. In the future, industrial design will become an

讓人變得更疏離，聚在一起卻專注在眼前的科技產品

“Alone Together” refers to how people are closely

regarding the mass disappearance of bees, even though

上。另一方面，「單人家庭的趨勢」指的是獨居人口

connected through technology, but share more distant

designers cannot provide an explanation, but a father and

增加，人們渴望獨處；藉由自拍、上傳照片證明自己

relationship; when people get together they are more

son duo invented a special nest, allowing common people

存在的「存在主義 2.0」，同時也助長了雲端空間的

concerned with their devices. On the other hand, the

who are not professionals to also keep bees at home; they

能源耗費。最後是「蜂聚式創意潮」，以任務為導向，

“Party of One” refers to the increasing number of people

have won the recognition of design award for their effort.

短期聚集在咖啡店或共享空間工作，任務結束就解散

living alone; people want to be alone. “Existentialism 2.0”

The Board of Directors of Icsid is aware of the changes

的工作方式，已躍升為英國第二大經濟體，4 年後可

reflects how people proves own existence through taking

in the world, and has decided to change its name to World

望成為第一大；在中國大陸丶臺灣也已出現類似的創

and uploading selfies, which simultaneously adds to the

Design Organization, hoping to inspire more designers in

意工作坊。

energy consumption of Cloud spaces. The last trend is “Work

the future, taking design forward to the next sixty years,

Swarm” which is mission-oriented. People work together

engaging more organizations, and creating a better future.

in a coffee shop or co-working space over a short period of time, and dismiss when the job is done. This has become U.K.’s second largest economy, and is likely to take over at the top in 4 years. In China and Taiwan, there are also similar creative workshops.

Shikuan Chen │ V ice President, Experience Design, Compal

陳禧冠│仁寶創新設計本部副總經理曾任飛利浦設計中心臺灣區 / 香港區總監、奇異菲奇 (GE/FITCH) 大中

Electronics, Inc.

華區執行與設計總監、國際招商大會營運總部代表。常擔任國內外重

Worked for Philips Design as Global Design Account Director for over seven

要工業設計競賽評審（如：iF 設計獎、臺灣國際設計競賽、光寶工業

years, and before that, was managing the GE/FITCH Taiwan Branch for over

設計獎等。）同時亦擔任 2016 世界設計之都國際設計諮詢委員，目前亦為國際工業設計社團協會理事。

Brandon Gien │ Good Design Australia 執行長

Brandon Gien │ CEO, Good Design Australia

Gien 曾任 Icsid 理事長，協助設立「世界設計影響力大獎」，表彰從社

Gien has served as President of Icsid, and helped to establish the “World Design

會、經濟、文化、環境面來改善生活的設計計畫，同時也是上海市國

Impact Prize,” recognizing design projects that have improved life from social,

際創意城市顧問委員會成員，並參與新加坡總統設計獎、韓國優秀設計獎、中國創新設計紅星獎、臺灣金點設計獎評審委員，積極擴大設計的社會影響力。

economical, cultural and environmental dimensions. Also, Gien is a member of Shanghai City Government’s International Creative Cities Advisory Board. He has served as juror for Singapore’s President’s Design Award, Korean Good Design Award, China’s Red Star Design Award, and Taiwan’s Golden Pin Design Award, actively expanding design’s social influences.

four years. He is a member of WDC 2016 International Advisory Committee, and currently the Board Member of Icsid.

設計．未來．生活

Utilize Technological Collaboration and Sharing to Create Cities of Civic Participation The “Design for Future Living” session invited the newly appointed Digital Minister without Portfolio Audrey Tang, Commissioner Wei-bin Lee of Department of Information Technology, Taipei City Government, Director Mike Orgill of Public Policy, Asia Pacific, Airbnb, Cofounder Cally O’Neill of Co-op Cooperative Ltd., and Julia Kloiber, Project Lead of Open Knowledge Foundation Germany, to share experiences of utilizing technology for cooperation and sharing

運用科技協力共享，打造公民參與的城市

from perspectives of information, space, knowledge, community regulations, and public policies. Technology has made resource sharing more efficient, and changed people’s idea regarding ownership. Airbnb’s Asia Pacific Public Policy Director Mike Orgill believes that, in addition to housing, vehicles, and clothing, the less frequently used or unused objects

Design for Future Living

「設計未來生活」議程邀請到行政院新任數位政務委員唐鳳丶臺北

have given rise to the sharing economy, and in the future, cities

市資訊局長李維斌丶 Airbnb 亞太區公共政策總監 Mike Orgill、Co-op

can solve the problem of insufficient resources or create business

Cooperative Ltd 共同創辦人 Cally O’Neill 及德國開放知識基金會計畫主

opportunities through sharing.

持人 Julia Kloiber，從資訊丶空間丶知識丶社區規劃到公共政策等不同角度，分享運用科技協力共享的經驗。

Furthermore, technology has also made the world more open and easy to connect. The g0v formed by Tang lowers the entry barrier for

科技讓資源共享變得更有效率，也改變了人們對所有權的看法。

civic participation, allowing even the laziest people to take actions,

Airbnb 亞太區公共政策總監 Mike Orgill 認為，除了住宅、汽車、衣物等

ultimately influencing government administration. The Code for

使用頻率較少或閒置物件所形成的共享經濟，未來城市也可能透過共享

Germany project of the Open Knowledge Foundation Germany

來解決資源不足的問題或創造商機。

converts government’s open information into data that are easy to

同時，科技也促成更開放、易於連結的世界。唐鳳所組成的零時政府，

understand, providing references for citizens when participating in

降低公民參與的門檻，讓懶人也能採取行動，進而影響政府施政。德國

public decision-making. Cally O’Neill’s Enspiral Network attracts a

開放知識基金會的 Code for Germany 計畫，將政府開放資料轉化成容

group of volunteers to utilize technology to solve the issues of food,

易理解的資訊，讓民眾參與公共決策時有所依據。Cally O’Neill 所屬的

adolescents, and government budget; they have even supported the

The Enspiral Network 社群，吸引一群志工利用科技解決糧食、青少年及

Sunflower Student Movement online from New Zealand.

政府預算問題，甚至遠從紐西蘭支援了好幾場臺灣太陽花佔領行動。

臺北市資訊局局長 Commissioner, Department of Information Technology, Taipei City Government

Wei-bin Lee 李維斌

找到

Design 源自於 Desire，設計必須滿足期待，才能吸引民眾參與，打造屬於大家的智慧城市。臺北市資訊局局長李維

，才能 Desire

斌接任局長後將資訊局定位為策略單位，成立專案辦公室，將臺北市打造成為物聯

Only by Finding Desire can We Design a Smart City that Belongs to All

Design originates from Desire. Design must satisfy expectation in order to attract public participation and create a smart city that belongs to all

屬於大家的智慧城市 Design

people. After assuming the position

李維斌│臺北市政府資訊局局長

of Commissioner of Department of

畢業自國立中正大學資訊工程研究所碩士丶國立

可是要怎麼說服其他部門參與呢？李維

Information Technology, Wei-bin Lee

中正大學資訊工程研究所博士。曾任逢甲大學

斌的答案是：「說故事。」但這個說故事

positioned the office as a strategic unit,

資訊工程學系教授丶逢甲大學資訊處資訊長丶

的過程並不是很有結構，中間還會有其他

and established a project office, building

逢甲大學資通安全研究中心主任丶逢甲大學研發

角色（部門）加入，「這是一個不會結束

Taipei into an experimental platform of IoT. He has also actively explored

的故事，我們希望所有人能被牽引進來，

inter-agency collaboration. But how does he convince other agencies to

離開後發展出自己的故事。」

take part? His answer is: “Tell stories.” However, this process of telling

網的實驗平台，並積極推動跨部門合作。

資訊局在推動微型空氣監測計畫時，

stories is not a structured one, sometimes other characters (departments)

希望將偵測 PM2.5 的空氣盒子裝設在北

may come on board. “This is a never-ending story; we want to involve all

市小學裡，針對每個參與單位的角色，資

people, and they can develop own stories when they leave.”

訊局也提供所需的協助，例如配合學校推

When launching the micro air-monitoring project "The AirBox," the

動 Maker 自造者教育，和廠商溝通將空

Department hoped to install air boxes that detect PM2.5 in elementary

氣盒子做成半成品的形式；環保局則是從

schools, and also provided all necessary assistances regarding the role

環境教育科著手，與局長溝通取得同意；

different participating agencies should play, such as promoting Maker

至於從事環境監測的 LASS 社群，則獲得

education in correspondence to school policies, communicating with

政府資源的協助。透過整合各方資源，

vendors to only make the boxes into half-products. The Department

這個計畫不但在北市生根發芽，其他縣

also approached Environmental Education Division of the Department

市也開始模仿，甚至出口到國外。

of Environmental Protection, and gained approval of the Commissioner

處校務企劃組組長丶逢甲大學研發處分析評量組組長丶逢甲大學資訊處資源管理中心主任等職務；Carnegie Mellon University, USA 訪問學者丶 University of British Columbia, Canada訪問學者。

Wei-bin Lee │ Commissioner, Department of Information Technology, Taipei City Government PhD in Computer Science and Information Engineering, National Chung Cheng University. Professor, Department of Information Engineering and Computer Science, Feng Chia University. Director, Office of Information Technology, Feng Chia University. Director, Information and Communication Security Research Center, Feng Chia University. Visiting Scholar, Carnegie Mellon University, U.S. Visiting Scholar, University of British Columbia, Canada.

through the division. The LASS network engaged in environmental monitoring received government subsidy. Through integrating different resources, the project was able to establish its footing in Taipei, while other cities also followed suite; the project has been exported overseas as well.

Airbnb 亞太區公共政策總監 Director, Public Policy, Asia Pacific, Airbnb │ Mike Orgill

Even though sharing economy has triggered some controversies, Public Policy Director Mike Orgill of Airbnb Asia Pacific has

proposed some new perspectives. He says, cities rose, so citizens could share more resources, making life more efficient; however, all kinds of activities, such as trade and transaction, gathered in cities, ultimately making cities

儘管共享經濟引發了部分爭議，Airbnb 亞太區公

the hub of world consumption. When people think of city,

共政策總監 Mike Orgill 卻為大家帶來了一些新觀點。

it seems that it only reminds them of consumption, and

他說，城市的起源是為了讓市民共享更多資源，讓生

people grow further and further apart.

活變得更有效率，然而城市匯集貿易丶買賣等各種不

Nevertheless, Airbnb has enjoyed rapid growth all around

同活動，最後卻成了世界消費的據點。當大家想到城

the world, and unexpectedly facilitated physical connections

市，好像就只有消費，人與人之間的距離也愈來愈

between people. Mike Orgill believes that sharing economy

遠。

allows people to use resources more effectively through

因為開放資料，民眾更了解所在城市

科技讓資源共享變得更有效率

Technology Has Made Resource Sharing More Efficient

德國開放知識基金會計畫主持人 Project Lead, Open Knowledge Foundation Germany │ Julia Kloiber

透過政府開放資料的應用，可以查詢天地丶地圖，了解政府正在推動的政策，不僅讓人們的日常生活變得更便利，也更容易參與公共事務。德國開放知識基金會計畫主持人 Julia Kloiber 在 3 年前所主導的 Code for Germany 計畫，包括柏林廢棄機場開發案丶空氣品質監測丶老舊校舍整修預算等，就提供公民

With Open Data, People Know Their Cities Better

Through application of government open data, people can inquire weather, search for map, and understand ongoing projects launched

by government. Not only has it made people’s life more

參與丶討論的平台。比方，被居民當作公園的柏林廢棄機場，柏林政府

convenient, it also makes it easier for people to participate

在 2014 年時宣布要興建宜居住宅，引起許多人反對，

in public affairs. Project Lead Julia Kloiber of Open

於是決定訴諸公投。在正反意見爭執不休時，有人

Knowledge Foundation Germany led the Code for Germany

將市政府的藍圖做成 3D 顯示圖並架設網站，讓柏林

project three years ago, which included the development of

市民可以了解宜居住宅會是什麼樣貌，也讓政府說法

Berlin’s abandoned airport, monitoring of air quality, and

及反對意見有了發表的平台。後來機場開發案並未通

budgeting for old school buildings, also provided a platform

過，Julia Kloiber 認為視覺示意圖在幫助民眾更了解

for civic participation and discussion. For instance, the abandoned airport in Berlin was used

開發計畫上扮演了重要的角色。還有人將政府公開的柏林老舊校舍整修預算，從不

by the people as a park; but in 2014, the government

易閱讀的 Excel 表單，透過視覺設計在地圖上標示出

announced that social housing was to be constructed, which

學校所在地、整修項目及經費等資訊，讓民眾更清楚

triggered objectives from the people. The people decided

知道各校的整修進度，視情況決定是否捐助校方。

to resolve the matter through public voting, and when both

儘管如此，Airbnb 在世界各地蓬勃發展，卻意外

technology, and at the same time changes how people

促成了人們在實體連結。Mike Orgill 認為，共享經濟

regard objects; other than cars and houses, can clothes

讓人透過科技更有效利用資源，同時也改變了人們對

children grow out of, old children’s books or less used tools

sides were still engaged in fierce debates, someone made

物件的想法，除了汽車丶房子，孩子長大不能再穿的

(such as drill) also be shared? How to design living space,

government blueprint into 3D display and established a

衣服丶童書或使用頻率很少的工具（如電鑽），是否

so it is more suitable for sharing? Even, building one’s

website, allowing Berliners to see what the social housing

也能共享？如何將居家設計成更適合分享的空間，甚

house into a community may become a trend in the future.

would look like, while also providing a platform where both

Using city as example, Seoul is considering building a city

sides’ stories could be heard. Ultimately, the development

以城市為例，韓國首爾正在思考如何打造一個共享

of sharing, such as ridesharing and parking space sharing,

project was not approved, and Julia Kloiber believes that

的城市，如透過汽車共乘丶停車位共用，解決交通堵

to solve the issues of congestion and lack of parking

the visual presentation played an important role in helping

塞丶停車位不足的問題。Mike Orgill 認為，共享讓人

spaces. Mike Orgill believes that sharing triggers people’s

people to understand the development project better.

把社群意識打開，幫助人與人之間更有意義的連結，

community awareness, helps people to establish more

也帶來更多經濟商機。

meaningful links, and brings more economic opportunities.

至把家打造成一個社群，未來也將成為一種趨勢。

At the time, some people also mapped renovation budget for old Berlin school buildings from hard-to-read excel spreadsheets to show school locations, works to be done, and budgets, through visual design, allowing people to learn the progress at each school, and decide whether to donate money to schools based on their situations.

Mike Orgill │ Airbnb 亞太區公共政策總監

Mike Orgill │ Director, Public Policy, Asia Pacific, Airbnb

Julia Kloiber │德國開放知識基金會計畫主持人

Julia Kloiber │ Project Lead, Open Knowledge Foundation Germany

史丹佛大學畢業，2014 年起擔任 Airbnb 的亞太區公共政策總監，帶

Mike is a graduate of Stanford University. He leads Airbnb's public policy and

荷蘭烏特列支大學新媒體與數位文化碩士，致力推動開放資料社群，

Julia has a Master degree in New Media and Digital Culture from Utrecht

領團隊與亞太區各國政策制定者和管理者工作，主要市場包含日本、

government affairs activities across the Asia Pacific region. In this role Mike

與企業和政府部門有緊密的合作。成立德國第一個公民科技育成中心

University in the Netherlands. She is passionate about growing open

韓國、中國、香港、臺灣、印度、澳洲、紐西蘭和東南亞。過去曾任 Google 亞太區公共政策與政府關係區域經理，負責南亞與東南亞新興

partners with governments and policy makers to develop new policy and regulatory frameworks for home sharing and the sharing economy. Prior to joining Airbnb Mike led Google's public policy efforts in Asia's emerging markets

市場的公共政策議題，就網際網路與科技政策議題整合政府、公民社

on a range of Internet policy issues, including data protection, security, content

會和地方產業。

regulation, freedom of expression and cross-border data flows.

StadtLand Code。她也與美國的 Code for America 組織合作，成立德國的 Code for Germany 公民科技社群，現有 25 個實驗室，超過 350 名會員。2015 年共同主辦了在紐約舉行的 Code for All 國際高峰會。

communities, working closely with enterprises and government agencies. She founded Germany’s first Civic Tech Incubator “Stadt Land Code.” She also cooperates with Code for America, establishing Code for Germany, which currently has 25 labs and over 350 members. In 2015, she coorganized the International Code for All Summit in New York.

Co-op Cooperative Ltd 共同創辦人 Cofounder, Co-op Cooperative Ltd. │ Cally O’Neill

Cally O’Neill, cofounder of Co-op Cooperative Ltd., is a professional architect. Not only does she carry out project integration through her design firm, she also focuses on designing participatory

architectures. Using the Kaka Project in Wellington as an

本身是建築師的 Co-op Cooperative Ltd 共同創辦

example, Cally and other architects communicated with the

人 Cally O’Neill，不僅透過自己的設計公司做計畫

government via both online and offline mechanisms when

整合，設計案也專注在參與式建築。Cally O’Neill

the government decided to demolish an old building that

以威靈頓的 Kaka Project 為例，因為政府打算拆掉一

was regarded by local citizens as a spiritual landmark; after

棟被當地居民視為精神指標的舊建築，她與其他建築

a year, the government finally decided to engage the citizens

師透過線上線下機制與政府溝通，經過一年的討論，

in the discussion on how to utilize the old building. First,

最後決定由居民參與丶討論舊建築應該如何應用。首

they needed to convince senior citizens why the community

先必須說服老年人為什麼社區要重建，在討論過程

網路協作讓每個人都能有所貢獻

重視參與，運用恰當科技來解決問題

Emphasize Participation, Utilize Appropriate Technology to Solve Problems

行政院數位政務委員 Digital Minister without Portfolio, Executive Yuan │ Audrey Tang 唐鳳

4 年前唐鳳開始推動零時政府時，很多人質疑這樣是否能讓公民參與變得可能，所以她希望設計出一些方法，讓懶人也可以採取行動。例如，零時政府將公職人員財產申報資料切割成豆腐大小，利用網站輸入自動辨識的 Captcha 顯示金額數字，讓網友在幾秒內就能完成輸入，在短短 24 小時內就完成了 34 萬筆資

Online Collaboration Allows Everyone to Contribute

Four years ago when Audrey Tang launched g0v, many doubted whether she was able to make civic participation possible; so she hoped

料數位化。零時政府的其他行動，協助尼泊爾震災人

to design some methods

道救援丶製作萌典，也都是利用類似方式靠著群眾力

t h ro u g h w h i c h e v e n the laziest people would take actions. For example, g0v

量在短時間內完成。針對工作模式，唐鳳提到在自由開發軟體文化中

divided data of declaration of assets and liabilities by

「劣即是夯」的概念，以 g0v 的 logo 為例，儘管一

public servants into small sizes, displaying the amount by

開始的原型可能粗糙丶不完美，但如果沒有第一版的

entering the automatic identification scheme of Captcha

醜陋，就沒有第二版丶第三版的樣子。正如她最喜歡

through website, so that users can complete the entry

的歌詞所說的：「萬事萬物都有缺口，缺口才是光的

within seconds. Within 24 hours, over 340,000 entries were

入口。」

digitalized. Other works by g0v, such as humanitarian

零時政府就像一個開放的空間，不像實體合作必須

aids for earthquake relief in Nepal, and development of

取得共識才能進行，網路協作讓每個人都可以隨時加

Moe Dictionary, were all done within a short period of time

needed reconstruction. During discussion, all sensitive

入、有所貢獻，透過非暴力的方式追求民主，將政府

through similar methods.

中，所有敏感議題都透過對話來解決，大家都可以表

issues were resolved through dialogues, where everyone

帶往不同方向，在每一個缺口導入更多光線。

達意見，都可以動手參與，也因此建立了一個有凝聚

could voice their opinions and take actions to participate,

concept of “bad is popular” in the culture of free software

力的社區。

thus establishing a cohesive community.

development; using g0v’s logo as the example, although

Regarding her working model, Audrey Tang mentions the

此外，Cally O’Neill 也參與 The Enspiral Network

Furthermore, Cally O’Neill also partakes in The Enspiral

the prototype in the beginning was coarse and imperfect,

社群，它集結了一群希望用恰當的科技來解決問題的

Network, which gathers a group of volunteers who hope to

without the ugliness of the first version, there would not be

志工，關注糧食丶青少年丶政府預算問題，因為是個

use appropriate technology to solve problems concerning

the second or the third version. Just as her favorite lyrics

扁平化的組織，沒有上下屬的關係，彼此卻相互支

food, adolescents, and government budget. It is a flat

say: "There is a crack, a crack in everything. That's how the

援，在臺灣太陽花運動期間，也透過網路支援很多活

organization, and there is not hierarchy, but volunteers

light gets in."

動。

support and help each other; they also supported via the

The g0v is like an open space, and unlike physical

Internet many activities during the Sunflower Student

collaboration, there is not need for consensus; online

Movement.

collaboration allows everyone to join any time and

Cally O’Neill 相信，集體智慧使人類和其他生物不同，如果能凝聚共識，群體絕對會比個人做得更好。

Cally O’Neill believes that collective wisdom is what

contribute, pursue democracy through a non-violent way,

differentiates human and other beings; if we can forge

and take the government onto a new direction, introducing

consensus, we will definitely do a better job as a group than

more light at each and every crack.

as individuals.

Cally O'Neill │ Co-op Cooperative Ltd 共同創辦人

Cally O’Neill │ Cofounder, Co-op Cooperative Ltd.

唐鳳│行政院數位政務委員

Audrey Tang │ Digital Minister without Portfolio, Executive Yuan

Cally 是 Co-op Cooperative Ltd 共同創辦人，該公司是威靈頓的 The

Cally O’Neill is the cofounder of Co-op Cooperative Ltd. The company is a part

現任國發會開放資料諮詢委員、十二年國教課發會委員，也是零時政

Audrey serves on National Development Council’s Open Data Committee, and

Enspiral Network 社會企業網絡的一部份，為紐西蘭的公民參與治理

of the Enspiral Network of social enterprises in Wellington, which helps to

府（g0v）、萌典、vTaiwan.tw 等多項專案貢獻者，同時於蘋果電腦、

K-12 Curriculum Committee. She is also a contributor to various projects by

和共融都市設計，形塑一套全局評量運作模式。Cally 則是都市設計計

formulate an operational model of comprehensive evaluation for New Zealand’s

牛津大學出版社、Socialtext 等機構兼任顧問。專業領域為互動空間設

g0v, such as Moe Dictionary and vTaiwan.tw. She works as a consultant with

畫中參與治理的專家，善用線上政策討論與投票平台 Loomio，不僅有市民參與，也納入市議會代表，一起對城市的參與式設計找出改善方

participatory governance and inclusive urban design. Cally is an expert of participatory governance, who specializes in using online policy discussion

計、程式語言學、計算語言學，是臺灣知名的公民駭客。

space design, programming linguistics, and computational linguistics. She is

and voting platform Loomio to not only engage citizens but also involve city

法，也曾與紐西蘭威靈頓市政府合作，為該市的酒類管理政策訂出全

councilors to jointly find ways to improve the city’s participatory design. They

民共識。

also work with the city government of Wellington to forge public consensus for

also a famous civic hacker in Taiwan.

the city’s alcohol control policy.

Apple, Oxford University Press, and Socialtext. She specializes in interactive

設計．永續．城市

Respond to the Future, Painting the Lifestyle of 2050 According to UN report, currently over half of the world’s population lives in urban areas; by 2050, urban population will exceed

回應未來，描繪 2050 生活風貌

60% of all human population. Facing the issues of explosive growth of population, transportation, and disasters resulted from extreme weathers, how can cities respond to the future, and build livable and sustainable living environment? “Design for Sustainable Cities” examines the aspects of

Design for Sustainable Cities 38

根據聯合國的報告，目前全球有一半的人口居住在

architecture, transportation system, and urban regeneration. Director

城市，到了 2050 年城市人口將超過 60%，面對人口

Shu-Chang Kung of Graduate Institute of Architecture, National

激增丶交通丶極端氣候引發天災等問題，城市如何回

Chiao Tung University, recapped his observations from Taipei’s bid for

應未來，打造永續宜居的生活環境？

WDC up to now, and the changes in the city, sharing with everyone

「設計永續城市」議程從建築、交通系統、都市

Taipei’s innovative and effective urban regeneration methods.

再生等面向切入，交大建築所所長龔書章完整回顧了

Through the signage system of JR in Japan, President Kazuo Tanaka

他對臺北申辦設計之都迄今的觀察及改變，分享臺

of GK Design Group showed everyone how transportation system

北極為創新且有效的都市再生作法；日本 GK Design

successfully shape Tokyo’s urban brand.

Group 社長田中一雄藉由 JR 鐵道指標系統，讓人看見交通系統如何成功為東京刻劃出城市品牌的面貌。

Facing future challenges, cities around the world have put forth plans for 2050 Visions. Gisele Raulik Murphy, partner of DUCO that

面對未來的挑戰，全球各城市紛紛提出 2050 願景

has long promoted formulation of design policy, made concrete

計畫，長期推動設計政策制定的 DUCO 設計顧問公司

suggestions on how designers can facilitate policy-making. Mecanoo

合夥人 Gisele Raulik Murphy 提出了設計師促成政策

Architecten of the Netherlands designed the new station for

制定的具體建議。荷蘭 Mecanoo 建築事務所為高雄

Kaohsiung that integrates train, bus, MRT, and city bus systems,

所設計的新車站，結合火車站、客運、捷運站及公車

as well as open space and greenery design, which coincidentally

轉運站功能，以及開放式空間、綠化設計，恰巧呼應

corresponds to the key requirements of future city design proposed

了新城市基金會董事長 John Rossant 提出未來城市設

by Chairman John Rossant of New Cities Foundation. BMW has

計所需具備的要點。BMW 也以永續、節能、智慧的綠

also introduced green vehicles that are sustainable, energy saving,

色交通工具，讓人對未來城市增添更多想像。臺北的

and intelligent, triggering more imaginations regard future cities.

2050 又會是什麼模樣？城市中的每個人都可以是設計

What will Taipei look like in 2050? Every person in the city can be the

師。

designer.

交大建築所所長 Director, Graduate Institute of Architecture, National Chiao Tung University

GK Design Group 社長 President, GK Design Group Inc. │ Kazuo Tanaka 田中一雄

Shu-Chang Kung 龔書章

培力，正是臺北申請世界設計之都的重要課題。那麼臺北世界設計之都究竟做了什麼？除了社會設計，也觸及了共創社群丶城市再生丶科技創新丶政治行動及文化創意等議題。關於城市再生，舊 4 樓與天台計畫提出了現實問題的解決方案。前者為 4 層樓的長條街屋加裝電梯，

From City Landscape, Daily Empowerment, to Shareable Cities

不僅解決了住戶年老無法爬樓梯的問題，也讓街屋採

D i re c t o r K u n g ’s interests in city l a n d s ca p e a n d d a i ly empowerment are both important topics addressed in Taipei’s bid for WDC. So what has WDC Taipei accomplish?

光、公共立面有新的面貌，讓都市再生與更新並行，

In addition to social

而不是都市更新下重建為高樓。天台計畫則改善了頂

design, WDC Taipei has also addressed issues of shareable

樓加蓋丶鐵皮屋頂影響市容的問題，藉由在舊公寓頂

community, urban regeneration, technological innovation,

樓大量興建能源屋，將頂樓打造成青年聚居的新街

political action, and cultural creativity. About urban regeneration, the Old Four-Story Project and

區。至於共創社群，「都市再生前進基地」藉由都市點

Rooftop Project proposed solutions for realistic problems.

狀針灸法，為老舊社區注入新活力；Change Taipei

The former is the installation of elevator in a rectangular

網站由民眾提出臺北有哪些需要改造的地方，其中一

four-story house, which not only solved the issue of aging

個工作營邀請淡江大學建築系畢業生一起討論社會住

residents having problem climbing up stairs, it also

宅的可能性，目標是為安康社區建立脫貧基礎，讓社

changed the natural lighting of the old house, and gave it a

會住宅產生新的面貌。水越設計的都市酵母計畫，改

new public façade, allowing urban regeneration to coincide

造城市裡的小角落丶公園，將變電箱變成 Infobox 並

從行人的尺度設計，創造城市的魅力

城市地景丶日常培力到共創城市

交大建築所所長龔書章從所關注的城市地景及日常

Design for Pedestrians’ Scale, Create City’s Charm

A s t h e g a t ew a y o f To k y o , t h e s i g n a g e system of JR designed by GK Design Group has successfully shaped the city’s image. As soon as they board the Narita

Express, travelers can fully perceive the characteristics of the Japanese people from streamlined design of the train and meticulously aligned seats. When travelling in the city, people will not get lost in

作為東京的交通門面，日本 GK Design 為 JR 所設

JR’s extensive transportation network with its schematic

計的識別系統，成功刻劃出城市的面貌，旅客從搭乘

signage design. Upon entering the stations, travellers can

Narita Express 機場快線開始，就能透過車體的流線

see route directories and signs for information counters

型設計丶車廂內井井有條的座椅，充分感受到日本的

at the entrances; after entering the gates, travellers can

民族性。

quickly identify the platform based on colors of the routes.

在市區移動時，JR 綿密的交通網也因為有系統的

The trains are also in the same color as the route, making

指標設計，讓人不會無所適從。當旅客進入車站時，

it convenient and easy for transferring passengers to arrive

在入口處可以看到路徑指示丶詢問處等標示，進入車

at their destinations. When leaving the stations, passengers

with renewal instead of construction of tall buildings. The

票閘門後，旅客可以從鐵道路線顏色快速判斷所要前

will first see the map of the city, and can make sure the

換上新色彩。龔書章認為，未來必須整合都市硬體結

Rooftop Project resolved the issue of rooftop add-ons and

往的月台；車體也是同樣的顏色，轉乘時只要認明，

direction in which they are heading.

構與軟體的人才經營和實力，城市不再只是一個大型

iron-sheet roofs, which have negative affect on the city’s

就能順利抵達下個目的地。出站時，旅客也會先看到

建設，而是一個共創城市。

aesthetics; through building energy houses on rooftops of

城市地圖，確認方向後再離開。 GK Design 另一個著名案例「富山輕軌電車」，運

are used to design the trains. The pavilions inherit the roof

用彩虹及富山白雪的顏色設計車體，候車亭則沿用了

design of local houses; various merchandise, and activities

As for shareable community, “Urban Regeneration

當地傳統的屋頂設計，各式周邊商品丶邀請高中生為

where high school students were invited to tie ribbons on

Station” injects new energy into old communities through

車體繫上緞帶等活動強化了居民對富山輕軌電車的認

the trains further enhanced recognition of the local people,

urban acupuncture; on Change Taipei website, citizens

同，也帶動了旅遊商機，更證明了設計的價值。

while also driving business opportunities and proving the

old buildings, rooftops are transformed into new gathering places for young people.

龔書章│交大建築研究所所長

Another famous project by GK Design is “Toyama Light Rail,” where colors of rainbow and Toyama’s white snow

propose areas that need reconstruction, and in one of the

GK Design Group 社長田中一雄特別提醒，城市設

workshops, graduate students of Tamkang University were

計應當回到行人的尺度，唯有從切身的行人空間思

invited to discuss the possibility of social housing with an

考，才能創造城市的魅力。

value of design. President Tanaka of GK Design Group specifically points out that city design should refocus on the scale of

畢業於東海大學建築系，之後取得哈佛大學建築研究所建築及設計碩

aim to establish a foundation for Ankang Community to

pedestrians; only through considering the pedestrian space

士雙學位。曾代表臺灣參加「2008 威尼斯建築雙年展 -NEXT GENE

overcome the problem of poverty, giving new looks to social

can we create a charming and attractive city.

20」，亦曾任「2010 幾米－世界的角落特展」、「2011/12 香港．深

housing. The City Yeast project by AGUA Design introduces

圳城市 \ 建築雙城雙年展－臺北館」總策展人、「2013 Adaptive City

changes to small corners and parks in the city, turning

臺北設計城市展」策展人。

transformer box into Infobox and giving them new colors.

Shu-Chang Kung │ D irector, Graduate Institute of Architecture,

Professor Kung believes that urban hardware and software,

National Chiao Tung University Graduated from Department of Architecture, Tunghai University. Later, he received M.Arch and M.Des. from GSD, Harvard University. He represented

or physical structures and talent management and competencies, should be integrated in the future, so that

Taiwan at the “2008 Venice Architecture Biennale-Next Gene 20,” and has

city is no longer a large-scale construction, but a shareable

curated “2010 Jimmy – How to Own a Corner,” “2011/12 Hong Kong & Shenzhen

city.

Bi-City Biennale of Urbanism / Architecture: Taipei Pavilion,” and “2013 Taipei

田中一雄 Kazuo Tanaka │ GK Design Group 社長

Kazuo Tanaka │ President, GK Design Group Inc.

畢業於東京藝術大學設計系，主修工業設計。目前擔任 GK Design

Kazuo Tanaka graduated from Tokyo University of the Arts, majoring in industrial

Group 社長、日本工業設計師協會理事長、日本設計振興院理事。GK

design. He is currently President of GK Design Group, President of Japan

Design Group 成立於 1952 年，是日本規模最大的綜合性設計公司。 2005 年曾被任命為愛知世博會日本館標誌與城市街具部主任。

Industrial Designers Association, and a board member of Japan Institute of Design Promotion. GK Design Group was founded in 1952, and is Japan’s largest comprehensive freelance design office. In 2005, President Tanaka was appointed Director of Sign and Street Furniture for the EXPO Aichi.

Design & City Exhibition—Adaptive City.”

BMW 全球創意設計諮詢上海工作室總監 Studio Director Shanghai, Designworks, BMW Group

Mecanoo 建築事務所國際專案總監 Director, International Projects, Mecanoo Architecten

Annette Baumeister

Friso van der Steen Annette Baumeister, Studio Director Shanghai, Designworks, BMW Group, has over 10 years of experience in sustainable design. To achieve the goal of green sustainable environment, BMW design team has attempted to use single material and simplified design to increase recycling rate and reduce waste of resources and wastes through production.

都市再生讓城市更宜居

兼顧永續和美感，提供更好的移動體驗

Address both Sustainability and Aesthetics, Provide Better Experience of Moving around

荷蘭 Mecanoo 建築事務所從 15 年前開始進行圖書館丶車站及大型建築總體計畫，成員背景多元，涵蓋建築丶景觀設計等不同專業。從 Mecanoo 的設計，雖然看不到鮮明色彩或張揚的建築型態，但他們針對不同計畫案所做的不同思考，使他們在世界各地的建

Urban Regeneration Makes Cities More Livable

Mecanoo Architecten of the Netherlands has been engaged in major comprehensive projects such as libraries and stations for more than

築作品更能融入當地色彩。在臺灣深耕十年的 Mecanoo 建築事務所國際專案

15 years; the team

總監 Friso van der Steen 相信，都市再生是讓城市更

consists of members with diverse backgrounds, coming

宜居的作法，為高雄所設計的衛武營國家藝術文化中

from professions such as architecture and landscape

心已接近完工，為高雄所設計的新車站，則被視為城

design. Mecanoo’s designs may not showcase bright

市永續轉型的關鍵。新車站結合火車站丶客運及公

colors or extravagant architectural forms, but they take

車轉運站丶捷運車站等功能，並規劃出計程車丶自行

different approaches for different projects, allowing their

BMW 全球創意設計諮詢上海工作室總監 Annette

Annette Baumeister points out that future premium car

車道，屋頂上有著綠色植被，上萬坪的綠化範圍，可

works at various places around the world to fuse into local

Baumeister 從事永續設計已經有十多年經驗，為了

will be defined by sustainability. BMW has also incorporated

幫助遊客適應南部的炎熱氣候。車站下沉廣場的天花

landscapes.

達到綠色永續環境的目標，BMW 設計團隊嘗試以使

environment, society, and sustainability as its corporate core

板，以天后宮燈籠為靈感設計，彷彿現代版廟口，讓

用單一材料丶簡化設計等方式，提升回收率，減少製

values, and will take green energy and ridesharing concepts

旅客重溫記憶裡的美好時光。

程及資源浪費。

into consideration. More and more people are willing to give

Architecten believes that urban regeneration is the means

up ownership to cars, and in its place will be brand new

to make cities more livable. The Wei-Wu-Ying Center for

experience.

the Arts designed for Kaohsiung is near completion; the

Annette Baumeister 指出，未來的頂級車將由永續來定義，BWM 也將環境丶社會丶永續列為企業的核

Having worked in Taiwan for ten years, International Projects Director Friso van der Steen of Mecanoo

心價值，並將綠能丶共享共乘的概念都納入考量。有

Some people believe pursuing sustainability means

new station in Kaohsiung has been regarded as the key

越來越多人願意放棄汽車的所有權，取而代之的是新

compromising aesthetics; however, Annette Baumeister

to the city’s sustainable transformation. The new station

的體驗。

uses Mini Next 100 as an example to prove that there

combines train, bus, city bus, and MRT, and there are also

有人認為追求永續代表美感將因此被犧牲，不過，

are solutions meeting both sustainable and aesthetic

taxi and bicycle lanes. The roof will be covered by greenery,

Annette Baumeister 以 Mini Next 100 為例，證明永

requirements. In addition to streamlined design, future

with a total area over 30,000 square-meters, which will help

續與美感兼具的解決方案確實存在。除了流線造型，

vehicles can perceive driver’s emotions and interact with

mitigate the hot climate in southern Taiwan. The design for

未來車輛可透過科技感受車主情緒丶與環境互動，提

environment through technology, providing consumers

the ceiling of the sunken plaza is inspired by the lanterns of

供消費者更好的移動體驗。永續設計，也是智慧設

better experience of moving around. Sustainable design, it

the Matzu Temple, acting like a modern version of temple

計。

is also smart design.

square, refreshing the warm memories of all the travellers.

Annette Baumeister │ BMW 全球創意設計諮詢上海工作室總監

Annette Baumeister │ Studio Director Shanghai, Designworks, BMW

1996 年加入 BMW 集團，成為 BMW 設計團隊的一份子，自 2003 年起

Group

Friso van der Steen │ D irector, International Projects, Mecanoo

Friso van der Steen │ Mecanoo 建築事務所國際專案總監 Friso van der Steen 主要負責 Mecanoo 建築事務所在歐洲以外地區的

Architecten

擔任 BMW Mini 的色彩與剪裁設計負責人，參與一台車的孕育過程，

Annette joined BMW in 1996, becoming a member of the group’s design team.

設計案執行及品質管理。Mecanoo 建築事務所在英國、美國都有辦公

Friso van der Steen is in charge of project execution and quality control of all

負責 Mini 的內部與外部設計中任何與顏色、材質有關的事物，從油漆

Since 2003, she has been the Head of Color and Trim Design and Design

室，也在臺灣設立亞洲辦公室，是一個擁有堅強專業陣容的團隊，曾

Mecanoo’s design projects outside of Europe. Mecanoo Architecten has offices

顏色到車頂的選項，所有與座椅內裝的設計。2016 年中接任 BMW 全球創意設計諮詢上海工作室總監。

Quality at Mini, involving in the making of a car. She is responsible for anything related to color and material for the interior and exterior of a Mini vehicle; from paint color to roof material, as well as the design of seats and the interior. In

獲得不少獎項。目前正在進行中的專案包括紐約公共圖書館分館整建，以及高雄的衛武營藝術文化中心。

has a professional team that has been commissioned for various major projects. Ongoing projects at the moment include the renovation of the branch library of

2016, she assumed a new role as Studio Director at Shanghai of BMW Group

New York Public Library, and the Wei-Wu-Ying Center for the Arts in Kaohsiung.

subsidiary Designworks.

in the U.K. and U.S., and has also established Asian office in Taiwan. Mecanoo

新城市基金會董事長 Chairman, New Cities Foundation │ John Rossant

DUCO 設計顧問公司合夥人 Partner, DUCO, Design Management & Policy Consultant

Gisele Raulik Murphy Although rapid urban development has brought stresses, it also represents m o re o p p o r t u n i t i e s . Chairman John Rossant of New Cities Foundation points out that many cities are facing new challenges, such as technological changes, including 5G, or self-driving / autopilot vehicles. Therefore, tomorrow’s

城市迅速發展雖然帶來壓力，卻也代表著更多的機

infrastructure should be flexible and open, and also take

會。新城市基金會董事長 John Rossant 指出了許多

into considerations of ICT needs, in order to adapt to all

城市面臨的新挑戰，包括科技改變，如 5G 丶無人駕

kinds of changes.

駛及自動駕駛車輛出現，因此明日的基礎建設必須彈

John Rossant believes that to respond to these changes

性且盡可能開放，並考慮資通訊的需求，才能適應各

and demands, design plays an important role. Good design

式各樣的變化。

should be based on memory; it is not being nostalgic

影響政策制定，讓城市開始改變

良好的設計應該以回憶為基礎

Good Design should be based on Memory

政策是城市改變的指南，設計師從中又能扮演什麼樣的角色？長期推動設計政策制定的 DUCO 設計顧問公司合夥人 Gisele Raulik Murphy 提出了 3 種方法。首先是扮演催化者的角色，透過視覺方法作為溝通的語言，促進互動與知識交流。第二是協助人民或利害關係人參與制定政策，

Influence PolicyMaking to Jumpstart City Transformation

Policies are guidelines for city transformation, and what role do designers have in this? Gisele Raulik Murphy, Partner at DUCO who

DUCO 曾在巴西為市長及利害關係人舉辦工作坊，在

has long been promoting

中小企業政策制定前，協助政府與市民一起討論。

design policy-making,

Gisele Raulik Murphy 指出，以往政府的作法是先做

proposes three methods.

好政策規劃丶製作簡報，再透過新聞部門去和市民溝

First, designers should play the role of catalyst,

通，卻從沒想過可以逆向操作，邀請民眾在一開始就

communicating through visual means to facilitate

加入討論。以人為中心思考，讓政府部門的政策制定

interaction and knowledge exchange. Second, designers can help the people and stakeholders

更加創新。第三是運用設計協助政策制定。原本在巴西辦理活

to participate in policy-making. DUCO has held workshops

動申請，必須經過 20 道手續丶填寫 200 頁文件，設

for mayors and stakeholders in Brazil, helping the

計師將程序簡化為 5 個關卡丶 6 頁文件，但未登記罰

government and general public to discuss matters before

款從 230 里拉（約 2,100 台幣）提高到 1 萬里拉（約

SME policies were formulated. Gisele Raulik Murphy

John Rossant 認為，要回應這些改變與需求，設

or repeating things that have been done before, it is

計扮演了重要的角色。良好的設計應該以回憶為基

considering the connection between past and present,

9,300 台幣），不但違規舉辦活動的情況減少，政府

points out that the government used to plan policies,

礎，並不是懷舊或重覆已經做過的事，而是思考過去

giving new life to city. For example, a bus terminal can

收入更因罰款提高而增加。

make presentations, and then communicate with the

和現在的關聯，賦予城市新生命。例如交通轉運站可

become future hotspot in the city, creating more ways to

其他像是政府開放資料，設計師可透過視覺設計讓

citizens through the information department; however, the

以變成未來城市的熱點，設法創造更多民眾的互動，

interact with citizens and facilitating economic activities.

資訊更容易理解，英國也成立政策實驗室，將設計思

government has never considered doing things the other

並促進經濟活動的發展；都市家具也能扮演有趣的角

Urban furniture can also play interesting roles, allowing

考導入政策制定。隨著設計的定義愈來愈寬廣，設計

way around, inviting citizens to join the discussion at the

色，讓人民在公共空間互相交流，提供 WiFi 丶充電

people to exchange in public spaces by providing Wi-Fi,

所能發揮的影響力也愈來愈大。

beginning. People-centered thinking allows government

點或休閒功能。

power, or leisure functions.

未來城市將採用更多群眾外包，也意謂著民主架

Future cities will utilize more crowd sourcing, which

構更為重要。城市要朝永續方向邁進，不能只從視覺

means that democratic framework will be ever more

丶物件等具體部分著手，必須嘗試新型態及多元的設

important. Cities should strive for sustainability, and should

計，藉由不同背景的人協同合作，可以讓設計發揮更

not focus on concrete things like visuality and objects;

大的影響力，城市變得更永續。

instead, it must experiment new and diverse designs.

agencies to be more innovative when making policies. Third, utilize design to aid policy-making. Before, to

Gisele Raulik Murphy │ DUCO 設計顧問

organize an event in Brazil, the organizer needed to go

公司合夥人英國威爾斯大學設計政策博士，曾服務於英

through twenty application procedures, and complete 200

國與巴西的設計中心。2005 年在歐盟資助

pages of documents. Designers have simplified the process

下發起設計導入創新政策計畫，整合多個歐洲設計組織，共同研究並分享在設計與創新

to five stages and six pages of documents, but penalty

Through cooperation between people from different

政策方面的經驗。2012 年在巴西成立 DUCO

for not registering with the government increased from

background, design can become more influential, making

設計管理與設計政策顧問公司，隨後受到烏

approximately 2,100 NTD to 9,300 NTD. This has not only

our cities more sustainable.

拉圭政府委託，為烏拉圭提出國家設計政策

reduced illegal organization of events, but the government

建議。最近，她專注在衡量投資於設計的回饋，像是巴西南部設計支

has seen an increase in revenue from penalties.

持計畫的影響評估。

Other things such as government open data, designers

Gisele Raulik Murphy │ P artner, DUCO, Design Management &

can make it easier to understand through visual design. U.K.

Policy Consultant

has also established policy lab to introduce design thinking

John Rossant │新城市基金會董事長

John Rossant │ Chairman, New Cities Foundation

2010 年創辦新城市基金會並擔任董事長，他深信在 21 世紀的國際城

John Rossant is the founder and Chairman of New Cities Foundation. He

Gisele has a PhD in Design Policy from University of Wales-UK, and has worked

市裡，讓不同的利害關係人一起工作可以增進生活與工作的品質。曾

believes it is imperative that different stakeholders work together to improve the

for design centers both in Brazil and U.K. In 2005 she established the EU funded

into policy-making. With increasingly broader definition, the

quality of life and work in 21st century global cities. A former journalist, John

SEE project, a collective of European design organizations to share experiences

has stationed in Paris, Rome, and Middle East; he also served as senior editor

influence of design is also expanding.

and expertise in policies for design and innovation. In 2012, Gisele established

擔任過巴黎、羅馬和中東駐地記者，以及美國商業週刊資深編輯，獲得不少新聞獎項；也曾負責舉辦全球知名的國際活動，像是於瑞士

at Business Week, winning various awards in journalism. John had previously

Davos 舉辦的世界經濟論壇年會，以及 2010 年應法國總統之邀，籌辦

the design management and policy consultancy called DUCO. In 2013 DUCO

been responsible for the production of some of the world’s most prestigious

was commissioned by the Uruguayan Government to develop recommendations

G8 國家數位論壇，探討網際網路的未來

events, in particular the World Economic Forum’s Annual Meeting in Davos and

for a national design policy. Current work has been focused on measuring the

other WEF events around the world. In 2010, the President of France asked him

return on investment in design. One recent commission in this field was the

to organize the e-G8 Forum on the future of the Internet.

evaluation of the impact of a design support program in the South of Brazil.

不是終點，而是改變的起點

這次的國際設計政策論壇不談美學，而是以更宏觀的角度來思考未來城市的各個面向，每個議程主題對應到的都是一個值得關注的社會趨勢，希望藉此將設計思考導入成為城市改造及規劃的重

Not the End, but the Beginning of Changes

This year’s International Design Policy Conference did not talk about aesthetics; instead, it took a broader perspective to consider all aspects of future cities. The theme of every session corresponded to a social trend worth our

要工具。先把事情做對，之後再談美感。

attention, hoping to introduce design thinking as

為期兩天的國際設計政策論壇，邀請

an important tool of urban transformation and planning. We focus on doing things right

的講師都是一時之選，會場裡也看到了

first, and then we will worry about aesthetics.

許多對設計充滿熱情的年輕臉龐。90 年

The two-day conference invited world-class speakers. Many young design enthusiasts

代推動社區總體營造，造就了現在的青

also showed at the event. The promotion of comprehensive community development

年返鄉；十年前，臺灣設計起飛，吸引

in the 1990s has resulted in the homecoming of young people today; a decade ago,

許多年輕學子投身設計行列；現在的世

Taiwan’s design took off, attracting many young students to join the industry; now, WDC

界設計之都，作為設計界的十年盛事，

has become the most important design event of the decade, hoping to plant seeds in the

希望在年輕人心中埋下種子，影響臺灣

hearts of all young people, and in turn influence the next ten years of design in Taiwan. From the Conference to all the activities, WDC has caught the attention of the society. It

下一個十年的發展。從論壇到世界設計之都的各項活動，

has made Taipei a better city, and shown the rest of Taiwan the value of design. Although

引起了社會的廣泛關注，它讓臺北變成

WDC is coming to its conclusion, but this is not the end, it is the beginning of changes.

一個更好的城市，也讓臺灣其他縣市開

We hope to see its influence continue to spread, so that individuals, enterprises, or even

始看見設計的價值。雖然世界設計之都

government agencies, will grow accustomed to design thinking, creating a better future

即將落幕，但它不是終點，而是一個改

for the people, enterprises, and city!

變的起點，期待它的影響力能持續發酵，不管是個人丶企業或政府部門，都能將設計思考變成一種習慣，為自己丶為企業丶為城市設計一個更好的未來！

國家圖書館出版品預行編目資料設計翻轉！用設計改變臺北 / -- 第一版 . -- 臺北市 : , 2016.12 面 ; 公分 . -- () ISBN 978-986-241-820-8( 平裝 )

422.5

書

102026541

名：設計翻轉！用設計改變臺北

發行日期：2016.12 指導單位：臺北市政府發行單位：臺北市政府文化局執行單位：臺北市政府文化局、台灣創意設計中心地

址：11008 臺北市信義區市府路 1 號

電

話：886-2-2720-8889

發行人：鍾永豐執行企劃：李麗珠、劉得堅、李秉真、吳俊銘、蕭慧芳、謝明澤、陳智穎執行編輯：台灣創意設計中心、天下雜誌股份有限公司 ISBN：本刊全部圖文均有著作權，未經本刊同意不得使用或取材有著作權翻印必究

Title: Design Transformation! Changing Taipei by Design Publication Date: 2016.12 Supervisor: Taipei City Government Publishing Agency: Department of Cultural Affairs, Taipei City Government Executive Publishing Agency: D e p a r t m e n t o f C u l t u r a l A f f a i r s , Ta i p e i C i t y Government, Taiwan Design Center Address: No. 1, Shifu Road, Xinyi District, Taipei City, 11008 Telephone: 886-2-2720-8889 Publisher: Chung Yung-Feng Executive Planning: Li Li-Chu, Liu Te-Chien, Li Pin-Chen, Wu Chun-Ming, Hsiao Hui-Fang, Hsieh Ming-Tze, Chen Chih-Ying Executive Editor: Taiwan Design Center, CommonWealth Magazine ISBN: All contents are under copyright protection and may not be used without consent by the publisher.