2.11. Research Framework

to change the image of the place. It helped the city to change its image in people's minds. Nowadays Dubai offers foreign investors to invest in Dubai without any restrictions and duty-free. Dubai has widened its cluster model over the previous decade to encompass construction, financial services, media, and ICT services, manufacturing, health care, and education. The creation of these new clusters was aided by a group of around 22 international trade zones. Dubai, on the other hand, has built hotels and developed real estate to center its economy on tourism. Dubai's government has played a key role in the tourist industry, not only by enabling visitor admission but also by investing heavily in the business. When it became necessary to diversify the economy following the peak of oil production and the drop in oil prices, key decisions in the tourism sector were made. Furthermore, it was recognized that tourism was a key component in the emirate's commercial activity. As a result, the government has been eager to promote the tourist sector to both casual visitors and business buyers. (Hafeez et. al, 2016). Dubai's culture was primarily centered on the religion of Islam and traditional Arab culture in the cultural sector. In 2016, 83 percent of metropolitan Dubai's population was foreign-born, with almost half of them coming from India to enrich the city's culture (Emirates 24/7, 2016). When visiting the UAE, however, international nationals must respect Emirati tradition. Dubai is well-known as the Middle East's entertainment capital; the city attracts partygoers who like splurging at the city's posh clubs and nightclubs. The city is still planning greater development in these sectors.

The next case is the city of Glasgow in the region of Scotland. The city is rapidly growing and thriving world-class education sector. Glasgow is the largest city in Scotland with eight of Glasgow’s educational institutions. There are more than 5,000 academic staff and 130,000

students, in these institutions. Medicine, the arts, engineering, life sciences, business, and healthcare are all represented in these educational institutions. These eight educational institutes, along with the Glasgow City Marketing Bureau (GCMB), are collaborating to exchange resources and experience in order to market Glasgow as a premium study destination. The city has been working on ways to boost the number of students, scholars, researchers, and educators who choose Glasgow as their first choice. The city is also establishing a reputation as a center of excellence in education, research, and industry. (Rachel, 2015).