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3.4.1. Primary Data
3.4.1. Primary Data
The primary data source is one that has genuine data. This is one in which the researcher gathers data firsthand for a specific research endeavor or objective. There will be a variety of ways to obtain primary data. Self-administered surveys, interviews, field observation, and experiments are, nonetheless, the most popular methodologies. When compared to secondary data collection, primary data collection is both costly and time-consuming. Nonetheless, for a few types of study, original data collecting is the only option. (Salkind et. al., 2010). For this study, primary data acts as an important role in this research. The researcher is used the questionnaire survey to collect the primary data as it provided the most accurate first-hand information about the respondents to the researcher.
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The research's primary data is gathered by delivering individual questionnaires to respondents via the Internet questionnaire method. An internet questionnaire allows data to be collected using an electronic set of questions that are published on the internet. (Archer, T. M.,2003). The respondents are requested to respond to the prepared questionnaire containing few statements to measure the various independent constructs understudy on a Likert Scale and Dichotomous Questions. As shown below.
Strongly Disagree
Disagree Neutral Agree Strongly Agree 1 2 3 4 5
