COMPETITIVE
analysis
1. GEORGIA INTERNATIONAL HORSE PARK Branding: ++ “Groomed for Greatness” ++ Maintains an air of prestige and superiority ++ Hosted all Equestrian and Mountain Biking events for the 1996 Olympic games (and not likely to let anyone forget it). ++ Very accommodating - You can bring your own horse to their facility and they will allow you to use their facilities recreationally ++ Exclusivity (they really capitalize on their Olympic involvement and legacy). Media Placement ++ The Goss Agency - Asheville, NC ++ The Rockdale Citizen (newspaper) ++ Tentpole event at Georgia Mountain Fairgrounds ++ Theknot.com and Weddingwire.com (wedding webiste) ++ Allow concerts to be held there which garners high amounts of media attention and free publicity
Target Market ++ Horse lovers ++ Mountain bike enthusiasts ++ Golfers ++ Lovers of the outdoors Products/Services ++ Horse Riding ++ Mountain Biking ++ World-class golf course designed by Arnold Palmer Social Media ++ Facebook: posts minimum once a day, most of the time more than once, always including a photo (4,528 likes and 21,280 visits) ++ Instagram (doesn’t have an account but frequently tagged as a location). Why they’re unique ++ Conyers Cherry Blossom Festival ++ Big Haynes Creek Wildlife Festival
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