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RESULTS + RECOMMENDATIONS
from Dynamite
RESULTS + RESULTS + RECOMMENDATIONS RECOMMENDATIONS
FOLLOWERS + PAGE LIKES
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Across the six months of the campaign, there was an 18.3% follower increase on Instagram - this equates to a new 839 individuals following Dynamite’s account. Post engagement also saw an increase - likes per picture rose 33% and comments rose 67%.
On Facebook, Dynamite’s page likes increased 4% with a total of 74 new fans. Post engagement rose overall with an average of 400 likes and comments and 120 page-views per month.
RECOMMENDATIONS
VINTAGE CRAWL | Dynamite has a great relationship with other vintage stores in the Downtown Athens area. A Vintage Crawl would be a great way to showcase the collaboration amongst vendors as well as increase brand awareness among customers who may frequent their collaborators. Ticket purchase would include a discount at all of the venues along the route.
WEBSITE | In 2017, every business needs an interactive homepage to funnel all of its online activity. We recommend that Dynamite continue their subscription to Squarespace and actively update the content. Suggested information to include would be the seasonal Look Books, Dynamite street style blog, Meet the Team portfolios, links to social media pages, and options for consumers to subscribe to Dynamite updates.
SOCIAL MEDIA INTERN | Due to its close proximity to UGA’s campus, Dynamite has access to many talented students who could assist as social media interns. It could partner with the Student Merchandising Association to find semester interns who would be thrilled to help operate the Dynamite branded website. The role of the intern would include: Look Book updates, email listservs, blog posts, and customer support. The interns would also be responsible for managing the social media accounts to maintain a consistent image crossplatform.
CONCLUSION CONCLUSION
