CONCLUSION

OVERALL...

Overall we were able to increase engagement and followers on Dynamite’s existing Facebook and Instagram accounts through consulting the Dynamite staff on how to promote their spring sale. Our team also advised the owner on how to create posts that were cohesive with the TNT campaign, which cemented their brand identity and built awareness beyond their core customer base. In addition to their already existing social media platforms, our team recommended that Dynamite branch into other platforms - Pinterest, Twitter, and a branded website. We acted on these recommendations and created accounts for Dynamite that were cohesive with their reinvigorated brand identity and the TNT campaign. We recommend that the client start using these new platforms regularly with consistent hashtags - #DynamiteAthens, #DynamiteTNT, and #TNT - in order to continue building brand awareness and keeping their existing customers engaged and informed about their ever changing inventory.

THANK YOU THANK YOU