EXECUTIVE SUMMARY

EXECUTIVE SUMMARY EXECUTIVE SUMMARY

CHALLENGE

Dynamite focuses on bringing unique fashion to the Athens community and welcomes anyone who loves rocking trends from another era. Its free spirited persona, although perfect for garnering customers, has resulted in branding and logo inconsistencies across platforms. These inconsistencies have led to low brand awareness in the Athens market.

This campaign seeks to create a single, strong brand identity, to raise brand awareness, promote engagement, and ultimately increase sales while staying true to Dynamite’s quirky, light-hearted personality.

STRATEGY

To increase brand awareness, we streamlined Dynamite’s brand image, including a logo redesign and social media revamp. We increased the brand’s presence on Facebook and Pinterest and implemented unique hashtags on Instagram to track which category of posts resulted in the most engagement. To increase engagement with the brand with both loyal and first-time customers, Dynamite sponsored events that are reflective of its unique personality, such as the FDSA Spring Fashion Show.

IMPACT

We achieved positive results in boosting social media reach via Instagram, including increased followers and photo likes, and Facebook, particularly in the impressions gathered via a 360-degree Facebook photo of the store.