lo g o
Hendershot’s is trademarked by its signature gramophone. When designing the upgraded logo, we wanted to make that image the centerpiece. Without compromising the integrity of the classic and retro-themed design, our new Hendershot’s logo encompasses the originality of the brand while promoting a more modern look feasible for marketing or future merchandising. Removing the blue background and altering the font makes the Hendershot’s brand name more l egible, and it reiterates the modern brand identity we sought to promote in our campaign. We also made the subhead easier to read so that the many different product offerings stand out and are more recognizable. The overall modern appeal helps reach our desired target market of college students.
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