SWOT Analysis STRENGTHS • Feel good, do good brand • “Be sweet” • Upbeat and modern location in Ponce City Market • Unique product
• Target more to college students and young professionals • Vegan options for a new health conscious market • 3 additional stores within the next 5 years • Uniqueness and expansion of social media • Video promotions
OPPORTUNITIES
WEAKNESSES • Little content variety on social media • Low brand recognition among UGA students • Low quality distribution of individually wrapped items • Low awareness in Charlotte market
• Other small boutique dessert vendors in Ponce City Market and Optimist Hall • Optimist Hall is a smaller, lesser known location • Seasonality of gelato
THREATS
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