Analytics Into Action

TARGETING SOCIAL MEDIA

Use local Atlanta and Charlotte social media influencers to promote Honeysuckle’s product and, therefore, expand our page’s reach TARGETING MOBILE USERS

Paid ads on social media platforms such as Instagram Target users walking around in Ponce City Market using geolocation

Create a pop up on Honeysuckle’s website offering “5% off your online or in-store purchase” in exchange for the user entering their e-mail. This will subscribe them to a newsletter that will contain business news (partnerships, new flavors, new locations, etc.) If e-mail is entered, bounce rate is addressed 5% discount can potentially increase online and in-store traffic If newsletter is clicked, will take them back to site, addressing return rate

INCREASING WEB PRESENCE (ADDRESSING COHORT REPORT & BOUNCE RATE)

RECIPE FOR SUCCESS