Analytics Into Action TARGETING SOCIAL MEDIA
TARGETING MOBILE USERS
• Use local Atlanta and Charlotte social media influencers to promote Honeysuckle’s product and, therefore, expand our page’s reach
• Paid ads on social media platforms such as Instagram • Target users walking around in Ponce City Market using geolocation
• Create a pop up on Honeysuckle’s website offering “5% off your online or in-store purchase” in exchange for the user entering their e-mail. This will subscribe them to a newsletter that will contain business news (partnerships, new flavors, new locations, etc.) • If e-mail is entered, bounce rate is addressed • 5% discount can potentially increase online and in-store traffic • If newsletter is clicked, will take them back to site, addressing return rate
INCREASING WEB PRESENCE
(ADDRESSING COHORT REPORT & BOUNCE RATE)
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