SWOT Analysis

STRENGTHS

Feel good, do good brand “Be sweet” Upbeat and modern location in Ponce City Market Unique product

Target more to college students and young professionals Vegan options for a new health conscious market 3 additional stores within the next 5 years Uniqueness and expansion of social media Video promotions

OPPORTUNITIES WEAKNESSES

Little content variety on social media Low brand recognition among UGA students Low quality distribution of individually wrapped items Low awareness in Charlotte market

Other small boutique dessert vendors in Ponce City Market and Optimist Hall Optimist Hall is a smaller, lesser known location Seasonality of gelato

THREATS

FINDING THE FLAVOR