Google Analytics Since their conception, all of Honeysuckle Gelato’s online and in-store traffic has been generated organically, with no paid advertising. Head of marketing, Khatera Ballard, has recently come to the conclusion that an investment into digital marketing could be beneficial to the business. Khatera asked if we would implement analytical software to the website, analyze that data, and offer some insight as to what might possible to increase the company’s presence throughout the web. We started this process by implementing the ‘Google Analytic’ software into the Honeysuckle Gelato website code. The software gathered data for a month, and then we came to the following conclusions based off of that sample of data. The following data are currently the most actionable:
60% of users on mobile
25% of web traffic is coming through social media
9% cohort report (return user rate)
50% bounce rate
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