Research

The Air in Our Tires

Experience Centers like the Porsche Sport Driving School are a pivotal part of the customer journey. It’s where a brand can fully explain their story. PSDS exists so that it can make emotional connections with visitors and derive deeper insights of what consumers want. A successful Experience Center engages its audience and elevates the interaction between the car brand and its drivers. This is all accomplished so that drivers understand how they’ll be taken care of as customers.

72% of millennials prefer experiences over items.

Our research tells us that amongst the younger Millennial generations, 72% of people prioritize experiences over items. In addition, 73% of people agree that the fear of missing out drives them to actively seek out new adventures. These findings are great news for PSDS because it provides consumers with a unique, new adventure. This is an opportunity that the PSDS team used to their advantage when creating a new brand voice for the Experience Center.

Porsche consumers prioritize entertainment.

In addition, 96.65% of Porsche consumers said they prioritize entertainment. Before working with PSDS, the school was not effectively showcasing the entertainment that the courses can provide. After assessing their problems, coming up with a solution, and analyzing competitors, we were able to effectively bring out the entertainment aspect of PSDS to their social media platforms.