Target Audience

Hitting the Mark

Based on primary research and feedback from our client, we were able to create two target profiles that we believe best fit our potential market.

NICK, 22, FINANCIAL ANALYST

First we have Nick, a 22-year-old recent graduate from Auburn University. He now lives in Montgomery and works as a financial analyst, so he has a great deal of disposal income he’s looking to spend. Nick is a thrill seeker and is always on the lookout for a new adventure to experience, whether with friends or flying solo. While scrolling through Instagram, he came across a paid advertisement that showcased some highlights of the Porsche Sport Driving School experience. Now he’s exploring their website, trying to figure out the ideal course for himself and his friends.

ELLA, 27, ADVERTISING EXECUTIVE

Ella is 27-years-old and already established in her career as an advertising executive. Growing up, her father would always take her to car shows and auto races which inspired her passion and appreciation for luxury cars. Ella loves giving meaningful gifts to the people she cares about, and being a Birmingham native already knows all about Porsche Sport Driving School. For her father’s birthday coming up, she’s planning a surprise trip for the both of them that will be a once-in-a-lifetime experience.