Situation Analysis

STRENGTH PSDS is claimed to be the premier driving school in the country that puts the customer first through extensive training programs.

WEAKNESS The company’s ununified social media presence creates a lack in brand voice, thus making it hard for people to see the experience the driving school can offer.

OPPORTUNITY To showcase the Porsche experience through a unified social media presence to a broader target audience.

THREATS Competition from other driving schools and people not seeing value in this luxury product poses a threat.