REBRANDING

To reach young professionals, Rooftop needed to be the star of its own show; it needed a revamp. We created a unique voice, tone, and guidelines for photography, design, and social media. Then, we took action. Using our guidelines, we established an Instagram account for Rooftop and a Rooftop section of the Georgia Theatre’s weekly e-newsletter. We also created deliverable like menus and stamps that reflected Rooftop’s new aesthetic. By rebranding Rooftop, we hoped it would transition the restaurant and bar from an afterthought to a top-of-mind destination.