ENGAGEMENT DELIVERABLES

newsletter

With Georgia Theatre being a very well established brand, we needed to tap into this pre-existing following to highlight Rooftop as its own brand offering. We leveraged Georgia Theatre’s large reach by creating a Rooftop section within the Georgia Theatre’s weekly e-newsletter. By using the new tone, style, and voice, this section featured Rooftop as its own brand. The copy informed the audience about unique news and updates related specifically to Rooftop.

rooftop geofilter

Snapchat is hugely popular amongst not only our target market, but younger demographics as well. By creating a Rooftop geofilter, we not only created engagement with customers while they were at Rooftop, but also promoted future engagement from people who saw the filter on friends’ Snapchat stories and were then inspired to come to Rooftop. Our filter was seen by over 20,000 users in the first two days after it launched.

rooftop cinema

To increase traffic to Rooftop on slower nights, we created a Rooftop Cinema event. We plan on screening cult classics and new releases at sunset. Rooftop will open beforehand for people to enjoy a cocktail and snack. Ticket purchases will be made at the GA Theater Box office and seating will be designated on a first come first serve basis.

postcards

To increase engagement and awareness with the young professional demographic, we created postcards to be mailed to local offices and business encouraging employees to come to Rooftop for their next lunch meeting or just to grab some food. We continue to use witty, punchy comedy, and highlight the great new photography we did for Rooftop’s revamp.

posters

We created posters for our lunch campaign which targeted young professionals in the Athens area and encouraged them to come to Rooftop for lunch. We came up with copy that matches Rooftop’s clever and punchy voice. The tagline “Satisfy your daylight cravings” is seen with the logo on each poster which ties into our Instagram hashtag. We used food and views imagery from Rooftop and the brand colors to create the posters. These posters are up inside and outside the Georgia Theatre and we’ve posted them to our Instagram to increase awareness and engagement with the young professional demographic.

guerilla marketing

Our research showed that a lot of people were unaware of where Rooftop’s entrance was and that it was not a top of mind awareness restaurant. To help direct people to the entrance, we created sidewalk advertisements that would be put within a block of Rooftop. The advertisement is our familiar light bulb logo drawn in chalk that leads customers directly to Rooftop. We incorporated our hashtag #daylightcravings to increase involvement with social media. In addition, to promote Rooftop as a restaurant we are adding an outdoor display of our new menu at the entrance to Rooftop. This is now a permanent part of Rooftop’s iconic elevator entrance.