newsletter With Georgia Theatre being a very well established brand, we needed to tap into this pre-existing following to highlight Rooftop as its own brand offering. We leveraged Georgia Theatre’s large reach by creating a Rooftop section within the Georgia Theatre’s weekly e-newsletter. By using the new tone, style, and voice, this section featured Rooftop as its own brand. The copy informed the audience about unique news and updates related specifically to Rooftop.
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