Community News

Premier Blackrod shopper scoops brand-new Mini in scratchcard promotion

As part of a recent Premier scratchcard promotion offering more than £1m in prizes, a shopper at Premier Blackrod in Bolton won the top prize of a brand-new Mini.

MINI ADVENTURE: Winner Danny with Martyn Parkinson and retailer John Jones.

Danny McGlade, a lucky shopper at the Premier Blackrod store in Bolton, was over the moon recently to collect the keys to a brand new Mini, the top prize in Premier’s popular scratchcard promotion.

Across its 3,800 stores around the UK during the 2021 Euro Championship, Premier retailers gave away free scratchcards during the promotion to over-18 shoppers for all purchases over £5. With hundreds of thousands of scratchcards given away to its loyal customer base, over £1m worth of prizes were on offer ranging from instant-win chocolate bars and snacks through to electrical gadgets and one grand prize of a Mini.

Martyn Parkinson, Sales Director for Booker Wholesale, said: “Our scratchcard promotion remains unique in the symbol sector and continues to be massively popular with both retailers and shoppers. It has really been successful in terms of attracting footfall into Premier stores and driving sales and profits. I am delighted to have been able to hand over the keys to the grand prize, and wish Danny many happy hours of motoring!”

The lucky winner, Danny McGlade, was left “amazed” by the win, and said: “I could not believe I had won! When I scratched the card and it revealed itself as the Mini, I thought I must have got it wrong! Winning this prize is a dream come true and it really will make a difference to me and my family.”

Retailer John Jones of Premier Blackrod, said: “We are all absolutely delighted that Danny has won the Mini. We cannot believe that the winning scratchcard has made its way to our store!

“The scratchcard promotion itself created a real buzz at the time with so many instant-win prizes, but to have the Star Prize here in Blackrod has really blown us all away!”

INBRIEF

PREMIER STORES TO SHINE AT CONVENIENCE AWARDS

Premier stores from across the country have made the final cut for a large number of the top awards including Independent Convenience Store of the Year, Large Convenience Store of the Year and Small Convenience Store of the year.

The Convenience Awards 2022 are set to take place on Tuesday 13 September in London. The Premier finalists are: l Independent: Premier

Singh’s Teynham, Sheffield. l Large Store: Premier Birnam

Stores, Kirkcaldy and

Premier Racetrack Ibrox,

Glasgow.

l Small Store: Premier VG

Foodstore, Wheatley Hill l Customer Delivery: Premier

Heyside Mini Market and

Post Office and Premier

Singh’s Teynham, Sheffield

l New Store/Refit: Premier

Singh’s Teynham Road,

Sheffield

l Community: Premier Jules

Convenience Store, Telford

TALKING TACTICS

What are you doing in-store to stand out in your local market? Share it with us and your Premier retailer colleagues at talkingshop@booker.co.uk