3 minute read
On The Button
On theButton
The Alfred Button own brand range offers Premier retailers fantastic value and quality and a brilliant way to provide shoppers with exclusive products they won’t find in a supermarket.
The Alfred Button range offers retailers everything that today’s shoppers are looking for, all rolled into one fantastic brand: great quality, fantastic value and something a little different.
First off, the entire range is exclusive to Booker – so you won’t find it in any supermarkets. Secondly, it’s a fantastically shelf-friendly range with high quality bottling, packaging and labelling, delivering exceptional standout on the fixture.
Thirdly, the entire range is priced at a level that allows retailers to offer their shoppers an outstanding product at a great value price, something that’s more important to shoppers than ever at the moment.
And last, but not least, the liquid inside is absolutely top quality.
The Alfred Button range first began life in response to the explosion of interest in gin and liqueurs. Everything about the brand – even the name and the bottle shape – was developed from the ground up to allow retailers to offer fantastic products that were bang in line with the latest trends while also ensuring great value for shoppers and great margins for retailers. At its essence, the range was created to help retailers either make or save money – often achieving both.
It’s no surprise that the range has become so successful which has allowed Booker to grow the Alfred Button range to tackle other gaps in the market, offering high quality but great value alternatives in popular product categories.
ALFRED BUTTON LONDON DRY GIN
After huge growth in flavoured gins, shoppers are now rationalising into a core range of flavoured and traditional London Dry Style gins.
Premium, heavy weight, tinted glass bottle with wooden enclosure gives stand out on-shelf.
Clear call out of style in block capitals assist shoppers browsing the spirits fixture.
Die cut, two part, metallic labelling give a quality presentation
Strong communication of botanicals on label, something that increasingly matters to shoppers.
ALFRED BUTTON SMOOTH VODKA
Great vodka is often defined primarily as ‘smooth’ and that is exactly what Booker was aiming for with this vodka.
Easy drinking, versatile and triple distilled to remove harshness.
Not available in UK supermarkets or other drinks suppliers so offers a clear point of difference.
Produced in the UK to ensure availability.
Blue branding helps land a premium Vodka cue.
Case size: 6x70cl WSP: £65.89 RSP: £18.75 POR: 29.7%
Case size: 6x70cl WSP: £71.89 RSP: £19.49 POR: 26.2%
ALFRED BUTTON VANILLA VODKA
This product was created with one simple goal: to help shoppers make the best Porn Star Martini possible!
The Pornstar Martini is by far the UK’s most popular cocktail, accounting for around one in five of all cocktails made.
The challenge with Alfred Button Vanilla Vodka was to deliver maximum vanilla.
The product smells delicious and tastes fantastic with a great balance of sweetness, flavour and aroma. It’s also bold enough to cut through the passion fruit flavours in a Pornstar Martini
Just as easy to mix with Cola for a simple serve.
Case size: 6x70cl WSP: £65.89 RSP: £18.75 POR: 26.5%
ALFRED BUTTON PASSION FRUIT LIQUEUR
When developing Alfred Button Vanilla Vodka, some retailers complained about the lack of availability on the well-known leading liqueur brand that features in the Pornstar Martini.
Booker was asked to help develop one and wanted a product where the passion fruit really stood out. The result is Alfred Button Passion Fruit Liqueur!
As well as a core ingredient in a Pornstar Martini, it also capitalises on the popularity of passion fruit flavours at the moment and is perfect for simple serves like passionfruit and lemonade.
