FEATURE | Alfred Button Exclusive Range
On the Button The Alfred Button own brand range offers Premier retailers fantastic value and quality and a brilliant way to provide shoppers with exclusive products they won’t find in a supermarket.
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he Alfred Button range offers retailers everything that today’s shoppers are looking for, all rolled into one fantastic brand: great quality, fantastic value and something a little different. First off, the entire range is exclusive to Booker – so you won’t find it in any supermarkets. Secondly, it’s a fantastically shelf-friendly range with high quality bottling, packaging and labelling, delivering exceptional standout on the fixture. Thirdly, the entire range is priced at a level that allows retailers to offer their shoppers an outstanding product at a great value price, something that’s more important to shoppers than ever at the moment. And last, but not least, the liquid inside is absolutely top quality. The Alfred Button range first began life in response to the explosion of interest in gin and liqueurs. Everything about the brand – even the name and the bottle shape – was developed from the ground up to allow retailers to offer fantastic products that were bang in line with the latest trends while also ensuring great value for shoppers and great margins for retailers. At its essence, the range was created to help retailers either make or save money – often achieving both. It’s no surprise that the range has become so successful which has allowed Booker to grow the Alfred Button range to tackle other gaps in the market, offering high quality but great value alternatives in popular product categories.
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