Homes at The Heritage will fit the changing demographics at the lake
The Heritage
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What to expect from the new neighborhood STORY BY BETSY ILER & PHOTO BY JUSTIN CLAYTON
While actual home designs are still on the drawing board for Russell Lands’ new neighborhood at The Heritage, a well-developed concept for future floor plans and renderings is emerging, said Steve Arnberg, vicepresident of real estate sales for the Lake Martin developer. “Over the years, we’ve seen a number of designers with very successful designs, from the use of the property in relation to the lake to views of the lake, and those things remain true, but driving the property type is a demographic shift that’s happening now,” Arnberg said. “More people are leaving urban environments and seeking traditionally second-home areas. We are so close to Birmingham, Montgomery and Auburn that more people are moving here on a
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permanent basis.” That shift to building permanent homes at Lake Martin, as opposed to vacation homes, creates architectural demands that differ from the secondhome floor plans seen in many lake home neighborhoods, like The Ridge and The Willows. “Closets and bedrooms in second homes tend to be smaller, but now that’s changing. Dining rooms are changing. It calls for us to do something fresh and new,” he said. “We’re pretty excited about it. We have a designer we are working with to help us come up with new concepts on how the homes look.” Typography also plays an important role in the concept, Arnberg said, as contrary to the steeply sloping shore-
