PRELIMINARY PROGRAMME FOR FINAL CONFERENCE 5.-6.6.2012 CULTURAL TOURISM 2011
Cultural Tourism 2011 Interreg IV A Final Conference, Tallinn 4. - 6. June 2012 Nordic Hotel Forum, Viru väljak 3, Tallinn
„Towards the sustainable tourism cooperation in the Baltic sea region” 4th June Monday 19:00- 21:00
Get together party hosted by Tallinn City at Seaplane Harbour The Seaplane Harbour is a new maritime museum that will open in Tallinn in May 2012. The museum comprises of more than a couple of hundred large exhibits in unique seaplane hangars and on the water.
EU and Pan BSR perspective to the topic 5th June Tuesday
Morning
Registration of participants at Nordic Hotel Forum
10.00
Opening of the conference Evelin Sepp Tallinn Creative Hub
10:15
Welcome words from The Cultural Tourism 2011 –project / Turku Touring Liisa Lemmetyinen Turku Touring, lead partner
10:30
The EU framework for tourism policy and its practical implications for tourism cooperation in the Baltic Sea Region Ilona Lelonek European Commission, DG Enterprise and Industry Unit F1 Tourism Policy Development,
PRELIMINARY PROGRAMME FOR FINAL CONFERENCE 5.-6.6.2012 CULTURAL TOURISM 2011
11.00
Travel trends in the Baltic Sea Region Martin Ahlberg, Baltic Sea Tourism Commission
11.20
Baltic Sea Region cities uniting culture and tourism Inger Harlevi The Hanse
11:40
From Interreg funded cooperation and marketing project to a permanent marketing organization Bo Nylansted Larsen Cruise Baltic
12:00
“Creative Europe 2014-2020” creativity as the driving force for an active community Elena Natale Tallinn Creative HUB / Cultural Tourism 2011 project
12:20
Business opportunities in tourism in Baltic Sea Region – case Tallink Luulea Lääne AS Tallink Grupp
12.40
Lunch
13:40
How the Central Baltic funding has contributed and benefited the cultural tourism development in the BSR Mr Philipp Swartz, Central Baltic Programme
14.00
Developing the Sense of place Peter Cole European Cultural tourism network Wales
14.20
European Cultural Tourism Network Peter Cole
Wales 14.30
Coffee break
14:50
Presentation of the main results and proposals of CT2011 / Cultural Tourism Manual Ain Hinsberg, EHTE / CT 2011 –expert Introduction to panel discussion Ain Hinsberg.
15.10
Panel discussion: Promoting cultural tourism in BSR
PRELIMINARY PROGRAMME FOR FINAL CONFERENCE 5.-6.6.2012 CULTURAL TOURISM 2011 – Cooperation possibilities and concrete ideas in developing cultural tourism in the BSR
16.20
Summary and conclusions
16.30
Closing the first day
18:00 – 19.00
Guided city tours on 3 separate themes Based on the products created within the project and ending to the dinner • • •
19:00-22.00
Tallinn – City by the Sea Tallinn – Green City Tallinn - Architecture, Design and Handicraft
Dinner at Tallinn TV tower 314-meter high Tallinn TV Tower is the highest building in Estonia built in 1975. After a thorough renovation and re-opening to the public in April 2012 it has become a very popular destination among local and foreign tourists.
6th June Wednesday National and regional approach to the topic
9.30
Morning coffee
10:00
Finnish approach to cultural tourism development in BSR Pauli Santala Ministry of Employment and Economy, Finland
10.20
Estonian approach to cooperation opportunities in BSR Kalev Vapper Ministry of Economic Affairs and Communications, Estonia
10.40
Status of Capital of Culture and its effect on a city's brand equity Ulla Hakala Turku School of Economics
11:00
Results of the year of Capital of Culture 2011 Jaanus Mutli Tallinn 2011 Foundation
PRELIMINARY PROGRAMME FOR FINAL CONFERENCE 5.-6.6.2012 CULTURAL TOURISM 2011
11.20
Results and proposals for the future Turku 2011 Foundation Pirjo Saari Turku 2011 Foundation / Cultural Tourism 2011 project
11.40
Small break
11.50
Expectations of the Capital of Culture Year 2014 City of Riga: Aiva Rozenberga City of Umea: Fredrik Lindegren
12:20
Study Cases: • • •
Chain of culture Lotta Mujo, City of Turku Branding the Scandinavia Marika Andersson, Turku Touring Developing Tourism in the Baltic Sea Region, case: tourism flagship projects under the EU Strategy for the Baltic Sea Region Päivi Oliva, City of Turku
13.00
Lunch
14:00
Project proposals and partner search Presentation of the project ideas and main participants Ain Hinsberg
15:30
Closing the seminar