TALLY MAG Issue 2

03/10

TALLY FAMILY Designer’s Interview

Spring / Summer Campaign 2010

A Tally Welcome to... our brandnew bunny!

TALLY WEiJL Collection Electro Space & The Flash Rock

Travel Hotspots Ski weekend

Spring/S Campaign 2010

The TALLY Girl is at the airport – a place where she feels at home totally. That’s because she is a Jet-Setter. The landing runway is a playground for her fantasy.

She repurposes the airplane’s engine into her hair-dryer and declares the aerofoil wing her exclusive sun terrace. The businessmen in the airplane can’t believe their eyes! She’s lying there, bathing in the sun and nothing can disturb her. The bunny, her best friend and loyal companion, is lying next to her doing exactly the same. But the passengers’ gazes are directed at the TALLY-Girl only.

Because she is sexy, enjoys life and represents her lifestyle with plenty of confidence.

That’s totally tally!

Summer

big re-opening SUPER BRAND MALL Shanghai Although this store-opening happened a while ago, we didn’t want to keep back those pictures of our very sweet customers from you.

After a successful reconstruction phase, our TALLY WEiJL store in the Super Brand Mall Shanghai reopened last fall.

With its 115 square meters, this stylish location is the third largest TALLY WEiJL store in China and surely our most beautiful TALLY WEiJL store there.

An ocean of pink balloons awaited the enthusiastic costumers on the opening day. There were vouchers hidden for them on the inside of the balloons. The curious mass flocked to the store to benefit from the attractive discounts.

WE MAKE SHANGHAI TOTALLY SEXY!

Collection:

Electro Space & The Flash Rock Pop Art meets glamour! With the new collection, the TALLY Girl enters a universe full of gaudy colors, futuristic designs, neon combined with pastel shades and a lot of black. The silhouette is sporty, chic and is characterized by graphic forms and patterns. Bright colors communicate fun, energy and dynamics.

Our heroine presents herself in a glamorous and futuristic manner. She’s a fan of Lady Gaga and Bands like the Yeah Yeah Yeahs. Tight styles she combines with oversized shapes in a very sexy way.

Colored animal prints, colorful nylons and studs make her heart beat faster.

Bunny on tour Basel, Paris, London – the Bunny is a real jet setter - just like the TALLY-Girl!

Shopping and partying can be quite stressful – that’s why our Bunny traveled to the Caribbean luxury island St.Barth. At that hot-spot he passes his time under the warm sun together with Gwen Stefani and Orlando Bloom.

If he isn’t busy hunting celebrities, he is building sandcastles, drinking cocktails at the beach or listening to the sound of the waves. He enjoys the quiet to the fullest, because he knows: very soon the journey will continue ...

n ow b e Enjoy the s

fore winter

says bye b

ye !

Wellness meets Design: Hotel Miramonte (Bad Gastein / Austria) The Hotel Miramonte reinstates the bright past of the town Bad Gastein.

Instead of mass tourism it focuses on the needs of modern individuals. The perfect place to take a break from everyday life! Price per person from 62 Euro on (twin share). www.hotelmiramonte.com

Powder & Party: Hotel Riders Palace (Laax / Switzerland) Ecological architecture meets functionality and style. The perfect location for boarders and free skiers: Action at four different snow parks and the largest pipe of Europe directly at your doorstep! And after a long day enjoy yourself with Après Ski at the in-house Lounge. 5 nights in a fourbed room incl. ski pass for 262 CHF per person. www.riderspalace.ch

Adventure in the Alps: Snow village (Ötz / Austria) A Snow village with many little igloos is located in the heart of the ski-region Hochötz. From december to april those igloos are ready to serve you as a truly unique accommodation. The Candlelight-Night“-Package for 299 Euro, per night und couple contains an individually designed two-part igloo with lambskin-bedrolls, candlelight, cheese fondue and champagne. And after that just check out a how-to-built-a-iglooworkshop or go snowshoeing! www.schneedorf.com Get your extra kick of adrenalin!

Huge outdoor-parcours and a high wire garden expect you in immediate proximity! Information and reservation under: www.outdoor-parcours.com

Totally in

This summer, hot pants will be even shorter and hotter!

Overknees of every kind, as boots or long socks combined with shorts and XXL-tops …

Overalls are back!

Chic and feminine, wrapped around, with long or short trouser legs and new details …

Totally out You better don’t show your face in round sun glasses anymore, because hippie style is a back number!

Leave the cowboy hats this summer for the real cowboys!

Tally Family interview: Sarah / Design Center Paris

Why did you become a designer?

With 11 years, I had a book about Yves Saint Laurent‘s work. Since then I never stopped sketching his drawings and staring at catwalk pictures. Then with 15, I directed my studies to become a designer.

Have you always wanted to become a designer?

As a child, I wanted to become a cartoon designer but quickly I realized that I preferred to draw dresses.

What inspires you?

Everything around me, people in the street, TV, movies, exhibitions, my friends.

Do you have any fashion icons?

If yes, who?

I don’t have one special icon but right now I would say Scarlett Johansson.

Tell us something about the creation process of a TALLY collection: We work from the trend themes plus inspiration from internet / magazine / shopping and our feeling of fashion.

As well, we are traveling to different countries to feel the trends all over the world, to observe and catch the closer spirit of what our customers want. We propose sketches of several shapes and then after validation we work with supplier to set up the proto sample until we get the OK for production.

An accessory, that should desperately be invented ...

A beautiful big purse in leather where you can find everything quickly!

Do you have any certain rituals when you need some new creative ideas?

Make up a story in my mind around a girl I want to dress up. That helps me a lot.

Which fashion item would you like to possess and why?

1st Louboutin shoes, because ... I don‘t know, they are crazy and I love them!!!

Your favorite designer / artist / musician / band / movie?

YSL (miss him), Karl Lagerfeld, Robert Doineau (photographer), Gossip (band), old Walt Disney cartoons, all about NYC. Your personal Top 5-Songlist on your MP3-Player at the moment?

Gossip, Madonna, Scarlett Johansson & Pete Yorn, Feist und Lady Gaga.

Tally

g n i z i m o t s u c

Give your look a very personal touch and create your TALLY belt!

Here comes a very easy, but clever DO IT YOURSELF (DIY) instruction for everyone who has at least one TALLY WEiJL shawl at home and who wants to use it in a totally different way!

For this DIY project you need: elastic band 4 D-rings fixing pins sewing kit or a sewing machine

INSTRUCTION / BELT BUCKLE: pull the ends of the elastic band through the 2 D-rings and fix it with the pins. before sewing, make sure that the ribbon isn’t too tight so the rings can still move freely.

Now, just start sewing and the mobile belt buckle is DONE! Thread the TALLY-shawl and get creative with it!

HOW TO THREAD YOUR SHAWL: fold the shawl.

First, thread one end through the D-rings, then pull the fabric back again.

Put it over the first ring and under the second ring.

Place the belt on your waist and fix the other end of the shawl in the same manner.

HOW TO WEAR:

A TALLY welcome to … our brandnew BUNNY! Lacoste has it’s crocodile, Puma it’s big cat and TALLY WEiJL … has finally got it’s bunny! He is pink, he is sweet and he stands for FUN – the perfect companion for our fashion brand! From now he is going to make the TALLY World even more colorful. Weather inside our stores, on the price shields or on various documents – he is going to join us everywhere and anytime!

Hey Bunny, You are TOTALLY TALLY!

tal

lly!

Our BUNNY totally adores TALLY! – and what makes YOUR heartbeat faster? E-Mail us a picture of you with your speech bubble! The most beautiful ones will be published inside our next TALLY MAG issue!

And now: Grab your scissors and go for it!