TALLY MAG Issue 1

10/09

TALLY FAMILY China & France

BIG OPENING Stuttgart Germany’s biggest TALLY WEiJL

TALLY WEiJL

Flagship Store

conquers Chinese television The Oriental Angel Show

Travel hotspots London

TALLY WEiJL Collection Dark Beauty & Cosmetic Power

Is it hot in here or is it me?

TALLY WEiJL Campaign A sexy model in a hot TALLY WEiJL Outfit infront of a wintry landscape-it‘s not hard to tell who’s the one who’s hot in here!

Confidently she confronts the coldness and the snow, and is accompanied by her little best friend the TALLY WEiJL Bunny, who remains by her side during her wintry adventure.

As already seen in our spring-/summer campaign, our brand is being perfectly represented by the US-american model Tori Praver. In addition to that, TALLY WEiJL remains loyal to the photographer Greg Kadel. The Parisian agency BETC Luxe has once again accomplished a masterpiece with this campaign. It is a perfect advertisement of our brand new winter fashion, since TALLY WEiJL dresses its costumers for the frosty days with hot fashion.

Our current campaign on four wheels causes in Ticino a boost in temperature!

Germany’s biggest TALLY WEiJL Flagship Store

On 17th of September 2009 a new TALLY WEiJL Flagship Store opened its doors in Germany. Located at Königsstrasse, Stuttgart’s high street, with an area of 560 sqm the store stretches over two floors. At 12 am sharp, the doors opened to let in the curious crowd that had gathered in front of the store. Inside, the customers could benefit from a special sales promotion: 50 % discount on all articles during the first opening hour.

One customer purchased clothes worth 500 € and only had to pay half of the amount! A real bargain! Rafael Treite, a well-known German presenter, guided through the event, entertaining and animating the customers till the very last minute to grab a piece.

H

ts o p ots

Sightseeing: Hyde Park The largest park in central London: 2 The perfect place to relax after a lo

Cuisine: YALLA YALLA A small and cozy cafĂŠ that serves excellent Lebanese cuisine. Fresh, fast and inexpensive!

Yalla Yalla, 1 Greens Court, Soho, London

den Market e area where SHOPPING : Cam place to be. Th e th n ai ag is e fashion The old favourit nal but unique io it ad tr or ry empora n wish for! you can find cont erything one ca ev – s he ot Cl y, trends: Jewelr

2km long and 900m wide. ong shopping tour...

NIGHTLIFE : Punk Club district of Soho, one can find In this cool Club, within the such as Lady Gaga and Mark (if lucky enough!) celebrities Ronson… www.punksoho.co.uk

Lodging : Th e H o x to n H o A cheap te l room in a s tylish h first “lu otel? Th xury” b e Hotel udget h 59 pound Hoxton i o t e l in Lond s. The H s the on. Room oxton Ho fee star tel, 81 Great Ea t from stern St reet

FLIGHT: If you´re lucky and book early enough, you can find a cut-rate flight for example under www.easyjet.com.

TALLY WEiJL Collection Dark Beauty & Cosmetic Power Our TALLY Girl presents herself sexy, mysterious and self-confident – like a contemporary Hitchcock hero. She cunningly enacts the Lolita within, thus balancing chicly between dark prints and complexion-powder tones.

Dark Glamour defines itself from the colour black, lacquer leather and laces with a combination of soft nude tones. It’s a clever blend between tragedy and poesy...

Rabbit

On Tour A plushie takes over the world Our pink contemporary friend ended up on his earliest road trip in Paris, France. He had a quick Sushi snack in the city of love, and thereby recharged his battery before he dashed off into the wild and up to hip London! The pink bunny gives himself a short break at the foot of the Big Ben after a successful shopping day.

That same night the bunny continues his adventures trip – you ask where to? That you’ll find out in the next newsletter!

Y INmn L L A TOTHave for this autu A Must-

Brandy, Fergie Overknee boots Rihanna Blazers & Military jackets!

Megan Foxx, Beyonce Leggings, Jeggings & Treggings or lace stockings!

Lauren Conrad Dress up your heads ladies!

Victoria Beckham, Agyness Deyn, Lady GAGA Who dares will wear shoulder pads this fall!

Who we

ars this,

is out th is autum n

TOTALL Y OUT

Britney, Vanessa Hudgens Ed Hardy t-shirts, caps, shoes, etc.

Lindsay Lohan, Nicole Richie, Kate Moss Boho Chic was so 2008! This doesn’t belong in the closet this season!

Wedges are surely comfortable but totally out!

conquers Chinese television

TALLY WEiJL

TALLY WEiJL is once again positioned in the spotlight. 40 million people continually observe our newest collection on TV.

Since June 2009, 18 - 25 year old ladies display their skills in a new Chinese reality show called “Let’s Go! Oriental Angel!” which is broadcasted weekly until October 2009. TALLY WEiJL is one of the sponsors and provides the contestants with a totally sexy collection. “Oriental Angel” is similar to shows like “American Idol” and “X Factor”. The show searches within Chinese metropolis such as Shanghai, Beijing (Peking), Chong­

qing, for the next superstar, in other words for the next “Oriental Angel”. Skills such as traditional dancing, singing and trendy performances can be seen on the show.

The ladies place all their time and concentration in their performances to have a chance at the main prize. The stylist of the show puts together an individualized sexy TALLY WEiJL outfit for the contest­ants so they look heavenly during their perfor- nuously TALLY WEiJL’s newest col­lection mances. Over 40 million people watch live on Dragon TV. – “Let’s Go! Oriental the show with awe and can observe conti- Angel” – Let’s Go! TALLY WEiJL!

(answer on the next page)

Our TALLY WEiJL Store in Apeldoorn responded to the offer of Magazin 055, a local journal in Apeldoorn. The magazine had the idea to do a fashion shooting of TALLY WEiJL fashion on sexy girls working at our store. From shop girl to model!

The magazine organized a trendy and urban location to stage the chosen girls, inviting some of their friends as well.

The outcome: fresh visual material with a touch of street style and spontaneity.

Our real girls behind TALLY obviously had fun that day!

Y L I M A F LLY

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