a letter from the editor

BY HANNAH SCHWEISS

Keep reading if you own, operate, or work in a business where you want to expand opportunities and get in front of new audiences.

Keep reading if you’ve been promised a “simple fix” to grow your business — only to be on the other side of someone else’s online program or sales funnel.

Keep reading if you have a vision for how you want to show up, or if you’ve been on the fence about where to start. Because when you DO get started, you want the end results to not only represent you but also leave a lasting impression.

If any of this resonates, you are part of the 95% of working professionals who believe that the market will remain or become more competitive; you know that if you don’t stand out, your competition will.

(Source: Jobvite)

So, what’s your plan?

If the pandemic taught us anything, it was that digital presence matters. We’re living, breathing, complex people who are doing things in real life (*clears throat* “making human connections”).

So, how do you stand out both on and offline? What story are you telling?

Even more, how do you tell your story without peacocking or coming across as braggy?

Your story has to be true to your business or brand. This is, in a nutshell, the job of a publicist.

Your publicist cares for the state of affairs in your business. The story you’re telling.

And your story is the “who,” “what,” “when,” “where,” and “why” behind external facing activities.

You need to go well beyond a press release. You need a strategy. And that’s good business.

In our experience, a client wants to have capital-M “MEANING” behind their investment in public relations. What we’ve learned in our five years of serving clients from across several verticals, industries, stages, sizes, etc., is that there isn’t one single definition of “the ROI of PR.”

That’s what we will explore here in the third issue of the TE&Co. Magazine. Certainly, our voice will be prominent through this issue as a continuation of the intention behind this Magazine, to “celebrate our wins and take a behind-the-scenes look at how we build successful PR, Personal Branding and Communications Strategies.” We also knew that we aren’t the only voice on the topic of measuring the ROI of PR. In the pages ahead, you’ll be given the opportunity to spend time with several leading PR executives, entrepreneurs, mavens —you name it— from all around the U.S. who share the same dedication to their craft that we do.

Thanks in advance for taking the time to get to know these incredible women.