TikiyahOverstreet

I was introduced to Tikiyah through our mutual media friend, (The true king of Chicago media) ikiyah, what’s your professional background?!

Brandon Pope, and was so excited to be connected to her. You will be DRAWN to her the same way I was when I realized what she is all about.

Meet Tikiyah!

I like to tell people that I tripped and fell into the public relations world about 10 years ago while living in Los Angeles. Which I did. I’m a Chicago native who also worked in radio and TV prior to leading campaigns in the public relations industry.

Currently, I specialize in consumer publicity, and I have a passion for cultural brands. In particular: beauty, lifestyle, fashion, food and beverage, cannabis, celebrities, and health – and I collaborate with award-winning PR agencies around the globe.

What makes me genuinely elated is when the client is visibly happy about the top-tier placement in Forbes, LA Times, etc. It’s a great reward after a hard day’s work.

In your own words, how do you describe the ROI of PR?

If you have patience,

PR could be one of the best investments that you can make while building a brand. Public Relations is about storytelling. People want to be able to relate to your brand. While PR and advertising can go hand in hand, acquiring a publicist will help develop a passionate following among consumers, which will equate to a strong ROI over time.

Do you have any case studies or stories that can showcase the ROI of PR/ Communications?

Storytime. I worked with a team of PR professionals in the past, and one of the clients was a children’s toy. After weeks of steady pitching and following up in hopes of snagging their 1st TV placement, we secured a holiday segment for a national TV show. The segment was about “the best holiday gifts for your kids.” The segment aired, and the client sold out within hours!

What is the best PR/ Communications advice you give your clients?

1. Please be patient, results do not happen overnight. 2. Step out of your comfort zone. 3. Communication is gold.

Is there anything we haven’t asked that you’d like to add?

It’s highly advised for companies to include diversity and inclusion in their messaging, and it should also reflect in the scope of work.

You can stay in touch with Tikiyah on LinkedIn or by following her on instagram: @Prgirl_tips