TBPM Media Kit 2023

Meet The Team

LAURA BYRNE Creative Director & Editorial Manager | Laura@tbparenting.com

Laura Byrne is an award-winning former television news journalist who spent 15+ years in newsrooms across the state of Florida including Sarasota, Tallahassee, Fort Myers and right here in Tampa Bay where she still freelances on occasion. She covered the political beat, crime beat and every day breaking news during her time in Florida newsrooms, but is now focused on sharing positive news stories and events with families in Tampa Bay. She is a proud mommy of two boys who keep her on her toes and laughing every day. Her goal is to inspire families just like yours to get out and play and experience all that Tampa Bay and our great state of Florida have to offer!

ANU VARMA PANCHAL

Associate Editor | Editor@tbparenting.com

Associate Editor Anu Varma Panchal has a master’s degree in journalism and more than 15 years of experience writing and editing for newspapers and magazines in Illinois, Iowa and Florida. She has lived in Florida for more than 10 years, and enjoys raising her two daughters in Tampa Bay.

BRIE GORECKI Associate Editor

| Brie@tbparenting.com

Brie has been writing for websites and local publications for over 10 years. A USF graduate, she has worked for several major companies in New York, Atlanta, and here in Tampa. She’s a Disney fanatic, an animal lover, and is a huge foodie who loves trying all the amazing restaurants around Tampa Bay. She’s a proud mom to a sweet little Star Wars and Godzilla-loving boy, and to her “fur-babies,” a rescue dog and cat from Humane Society of Tampa Bay. She loves spending time with her family, whether it’s a date night out with her husband or a day filled with roller coaster rides at a theme park.

SARAH RIGBY

Director of Operations | Sarah@tbparenting.com

Sarah has been keeping Tampa Bay Parenting organized behind the scenes since 2016. She holds degrees in Vocal Performance-Musical Theatre and Graphic Design, as well as minors in Business and Entrepreneurship. Originally from Iowa, Sarah is happy to now call Tampa home. When not at work you can find her serving at church, sipping a good cup of coffee, or out on the boat with her husband and furbaby, Biscuit.

RALF GONZALEZ Account

Executive

| Ralf@tbparenting.com | 813-773-0047

Originally from Miami, Ralf now lives in Valrico. He is a proud father to two sweet girls. Ralf joined the staff of Tampa Bay Parenting in 2014 and is excited to bring his knowledge of sales relationships to the Tampa Bay Community.

Why Advertise?

Top 8 reasons to advertise with us:

We Reach Local Moms! Tampa Bay Parenting is a direct pipeline to Moms living in Hillsborough, Pinellas and Pasco counties!

Cost-effectively communicate your advertising message directly to local Moms. We reach 150k+ Moms monthly through print, web, video and social media.

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Interactive social media channels with over 69k+ Facebook, Instagram and Twitter followers.

Tampa Bay’s most complete guides to private, charter and magnet schools, summer camps, summer fun activities, and more.

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Distributed directly to households with $100k+ income and kids under 13.

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Must read for Moms! Thousands of Tampa Bay Area Moms trust Tampa Bay Parenting Magazine to choose activities, pick camps and schools, make purchases, find inspiration, stay well, and have fun with and without their kids.

16 years of experience bringing current content and events to parents in the Tampa Bay area. Published every month since April 2007.

Neuroscience tells us Print Advertising works! Read the science behind it HERE.

Readership & Distribution

Distribution:

• 40% of each month’s issues are direct-mailed to Moms in the Tampa Bay area with at least one child under age 13 and with household income over $100k.

• 60% are distributed in bulk locations and in “multi-read” offices, such as doctor office waiting rooms.

• Out of our 700+ bulk locations, approximately 60% are in Hillsborough and 40% are in Pinellas.

Target Demographic:

• Local Moms!

• Modern & active moms with disposable income

• Age range: 25-45

• Household income exceeds $100K

• Moms in Hillsborough, Pinellas, Pasco counties, and beyond

• Young families with at least one child between the ages of 0-13

Editorial Calendar

Every Issue Includes: Health & Wellness | Education | Life & Home | Things To Do | What’s Happening in Tampa Bay

Issue Deadlines Editorial Special Section

January

Ed: Dec 1 Ad: Dec 10 New Year’s Resolutions, Health & Fitness, Gasparilla

February Ed: Jan 1 Ad: Jan 10

March

Valentine’s Day, Dental Health Month, Heart/Women’s Health

Ed: Feb 1 Ad: Feb 10 St. Patrick’s Day, Oganization/Spring Cleaning, Spring Break Activities

April Ed: Mar 1 Ad: Mar 10 Summer Reading, Teacher Spotlight, Earth Day

May

Ed: Apr 1 Ad: Apr 10

June Ed: May 1 Ad:May 10

July

August

Ed: June 1 Ad: June 10

Ed: July 1 Ad: July 10

September Ed: Aug 1 Ad: Aug 10

October Ed: Sep 1 Ad: Sep 10

Mother’s Day, Health & Fitness Month, Skin Cancer Awareness

Father’s Day, Hurricane Awareness

Staycations & Getaways, 4th of July Events

Back to School Essentials

Nursery Must Haves, Mommy & Me Classes, Baby Safety Month

Harvest & Halloween Events, Breast Cancer Awareness

EDUCATION GUIDE

DENTAL GUIDE

SUMMER CAMP GUIDE

SUMMER CAMP GUIDE

SUMMER CAMP GUIDE

SUMMER FUN GUIDE

SUMMER FUN GUIDE

BABY GUIDE

EDUCATION GUIDE

November Ed: Oct 1 Ad: Oct 10 Giving Back, Thanksgiving EDUCATION GUIDE

December Ed: Nov 1 Ad: Nov 10 Holiday Gift Guide & Holiday Events

ANNUAL EDITION Planned to Launch in 2024 Babies! Pregnancy through Preschool

BABY GUIDE

Annual Guides & Packages

Guide to Tampa Bay Schools: Oct | Nov | Jan

Each issue features a special section focused on education in the Tampa Bay area. The Education Directory provides the information most requested by readers such as class size, tuition, activities and more! The Education Guide also features great editorial content showcasing schools and educational programs to tens of thousands of Bay Area parents. It’s a MUST READ!

Guide to Tampa Bay Summer Camps: Mar | Apr | May

Each issue features a special section focused on summer camps in the Tampa Bay area, and each issue includes our extensive Summer Camp Directory. The Summer Camp Guide provides the information most requested by readers. A more extensive, SEO friendly, online directory allows your business to provide detailed information to parents including pictures, video and more!

Summer Fun Guide: June | July

The Summer Fun Guide features great editorial content showcasing destinations and activities for families, including local area attractions, day trips, staycations, getaways, and out of area overnight and travel destinations. It’s a MUST READ for local parents! We include details parents find most helpful in choosing summer activities for their families!

Back to School Fair | Saturday, July 29, 2023

Back to School Fair is an amazing opportunity for businesses to communicate, interact, exhibit products and market services directly to thousands of Tampa Bay area families on one day, under one roof! Attendees want to learn about everything from after-school activity and fitness providers, to doctors, law firms, food and clothing manufacturers, restaurants, wireless providers, and lots more. Free backpacks are given to the first 500 kids! Great giveaways are raffled off throughout the day! Sign up to be an exhibitor at tampabayparenting.com/btsf.

Print & Digital Ad Rates

*Quantity of digital ads available is extremely limited

Print & Digital Ad Specs

Digital Ad Specs:

Please send artwork in a PNG, JPEG or GIF format and include the the click-thru URL.

Leaderboard Banner - 728 x 90

• Rectangle Banner - 300 x 250

Print Ad Specs:

• All fonts and artwork must be embeded into a PDF and sent to Sarah@tbparenting.com.

• Digital Files must be press quality PDF at 100%, 300dpi, CMYK.

• Full Page ads must include a 0.25” full color bleed on all sides and all text, logo and images must be within the live area of the ad.

• Full Page ads must be free of all crop marks and notations that are not to be printed.

Full Page Bleed: 8.75”x 11.25”

Full Page Trim: 8.25”x 10.75”

Full Page Live Area: 7.75”x 10.25”

1/2 Page Specs: 7.75”x 4.75”

1/4 Page Specs: 3.75”x 4.75”