STORM BOWLING AD SERIES

PROJECT TYPE

Advertising | Digital Promo

Overview

3 Print Ads | Social Media

DELIVERABLES LOGO

Storm Bowling is a brand that wants to empower bowlers and the sport into the limelight, providing peak performance to bowl like a pro or get started on their way to being one. They have a significant impact and presence within the bowling community. To showcase that, I wanted to bring the new line of bowling balls into the modern age and allow a unique sport to reach and entice new and old bowlers with a vintage/ modern aesthetic.

Illustration Element

Social Media Stories

Social Media Ads

Solution

I created an ad campaign highlighting these bowling balls and their cores and utilizing each ball’s unique features in the print ads. Through photography and textured overlays, I could give each ball its setting and copywriting within the campaign to accentuate the visual attitude of each bowling ball. Additionally, the social media ads push toward a younger demographic, highlighting our unique cores that create a personal bowling experience for every bowler—across Print ads and social media, broadening our outreach to all bowlers.