TYPE MENU BOOKLET

PROJECT TYPE

Packaging | Typography | Branding

DELIVERABLES

Three Custom Typefaces | Life Style Type Usage | Type Booklet

TYPE SKETCHES

Overview

We created multiple different typefaces that all tied back to a common theme. Getting into the technicality of kerning and letter forms, my theme was desserts that all start with “M.” I considered the different textures, patterns, and shapes of said desserts when designing the typeface for each one. At the end of our project, we then selected one typeface to develop into a complete alphabet. We also had to use our typefaces within a lifestyle setting, so I did the packaging for each one.

Type Menu Booklet

FRONT & BACK COVER

Tyepe Booklet Spreads

Solution

When designing my final type booklet, I decided to continue on my theme of desserts and create a menu that you can order from and get these desserts packaged and ready to go for pickup or delivery. Listing each type as if they have ingredients and the different flavors that I would come in, playing along with the food theme and the potential of different flavors involved with the packaging, providing breakdown information for each type and the process that went into them from sketching to finished product to lifestyle usage.