HORIZON APP

Project Type

UI/UX | Branding | App

DELIVERABLES

Brand Standards | Wire-frames | App | Research Survey

Overview

Tasked to create an app based on researching our peers’ needs and bringing them a solution. This brings us to Horizon, where we strive to present our user’s real-time information, not just on the current job market when searching for a job. But an opportunity for them to have a side-by-side comparison of the current cost of living in that area of said job. for that piece of mind when it comes to moving to a new city out of your comfort zone and into your potential new adventure just over the Horizon.

FIRST IDEATION:

Brand Standards

FINAL SOLUTION:

Brand Persona

The leading group consists of college students ranging between 18 and up. Some prime examples are Mayan, Sam, and Erica, student workers. Studying for their undergraduate degree, some of their personality traits consist of being studious, funny, and calm. Their main goal after graduation is to get a job that will pay well and be a fun place to live. Some of their concerns would be being afraid to move away from their family’s support or the University’s safety due to finances after graduation and looking for a job.

Brand Facts

Some side notes about the brand are that it has originated in San Antonio, Texas, since 2022. This app is the only job searching up the cost of living side by side, making it easier for fresh out of-college students to find what they’re looking for. Making our slogan, dream job, dream city, dream living. Why settle for less when you have everything within one app.

Survey Research

Regarding the research, I sent out a survey to 25 of my peers To gauge their current standing in school, their plans, and problems that may stand in the way of those plans. For example, I noticed there were issues with the cost of moving to their dream city, being afraid of leaving the comfort of security from having family nearby. In addition, many have yet to use an app or even thought of using one that could help guide them aside from the general job search.

Wireframing

Throughout the wireframes, I planned out the different pages and buttons that would be interactive and help the user flow through the app and fulfill the goal of being user-friendly, getting into the nitty-gritty of the many possibilities that a user could end up interacting with, along with providing information and a digestible way, by not causing more of a problem but making it easier to solve.