Freedom Body Packaging Series

Branding Illustration Packaging Advertising

Overview

Freedom Body is a body care line focused on caring for its customers from the outside to the inside, focused on taking care of your skin and mental health. With 10% of profits being donated to an active mind, an organization focused on education on common mental illnesses like anxiety and depression; Freedom Body looks to make a difference.

Solution

For this collection, I created two packaging executions, one that had to be a milk carton and another a label wrap. Later, I expanded the project by adding a print ad and six social media ads to showcase the products.

In the execution, I illustrated wrapping elements associated with the scent of each product to engage the consumer to pick up, read and continue to turn the product around. The colors are also associated with its scent, making it easy to expand the line of products if necessary and easy for consumers to associate the products with its designated line.