1 minute read
Lyssy & Eckel
Web Design
Advertisement
Branding UI/Ux
Overview
Lyssy and Eckel manufactures quality cattle feeds, deer feeds, show calf feeds, show lamb feeds, show goat feeds, horse feeds, cottonseed cubes, range cubes, minerals and custom formulations. They also offer a complete line of agricultural products including tack, animal health and wildlife products.
Solution
In the rebrand I wanted to make the site easier to navigate,Increase sales, and become an authoritative resource for our customers. Founded in my home town, I came into the project with lots of prior knowldedge of the brand and its customer base. Keeping their signature LE monogram from the original cattle brand of the company I incorpurated it into a new badge to better fit the new design choices. Bright colors were also brought in to the design. Intergration of hover states were added throughout the prototype to engage the customer to shop more areas of the cite. More customer images were also included to show how well the product in question works and also give opportunity for customer recognition.