Best Maid Pickles

Rebrand

Branding Publication Illustration Advertising

Overview

Founded in 1926 by the Dalton Family, Best Maid Pickles has been a Texan favorite brand. With lots of brand recognition behind their mascot Miss Smiley, the brand has been a staple in homes across the southern states. Texas-based and Family operated, the brand is sold at significant retailers, online on their site, and at their Emporium.

Solution

This project involved creating a new logo, where I adopted the short name Best Maid, an identity system, ephemera, packaging, advertisements, environmental, and an annual report. While designing, I kept in mind the goal of creating new branding that reflects the old will excite consumers and be easily adaptable for all business areas.

Logo Lockups Identity System

Packaging