APPAREL PROPOSAL TANIA FISCHER WWW.TANIAFISCHERDESIGN.COM
EVENTS THAT SET THE TONE FOR TRENDS
Ever since activewear transitioned from fashion faux-pas to downright trendy, athleisure fashion is giving us a run for our money (pun intended). You’ve seen it everywhere and worn by everyone.
The global athleisure market size was accounted for USD 300 billion, in 2018 and is anticipated to grow at a CAGR of 8.1% over the forecast period of 2019 to 2025. Increasing awareness towards personal grooming and physical fitness amongst millennials is projected to propel market growth. Further, cultural shift in wearing apparel at the workplace globally is expected to increase the usage of athleisure in the forecast period.
Many brands are now offering activewear lines and workout clothes to fit multi-faceted luxury lifestyles. With an ever-growing athleisure market, it can be hard to know which fashion sportswear brands are worthy of purchase. For Barrys this means a walking advertising billboard that is cool and worthy of attention.
Not just cute workout clothes a tool for marketing, and brand impressions. Or simply as a transition outfit before you finally decide what to wear. Granted, some brands are so cool you’d rather wear them to hang out than to work out, but they definitely make legit functional activewear.
TANIA FISCHER 09/18/2021
• Innovation in Sports Functional Clothing Breaks Loose, Promising a Robust Future Filled With Opportunities • Moisture Management Clothing Receives Special Focus • All Things Anti-Microbial & Anti-Virus Gets a Boost Due to COVID-19 Pandemic • COVID-19 Fast Tracks Transition to Sustainable Clothing & Fashion • The Environment & Sustainability Will be Top Priorities After the Pandemic • Expect in the Sustainable Clothing & Fashion Space • Innovations in Smart Fabrics Provide a Window Into the Exciting Future of Fashion • Athleisure Wear Will Continue to Outpace the Rest of the Apparel Categories in the Post COVID-19 Period • The Epic Moment in Human History Where Sports Meets Fashion • Women Represent a Large & Lucrative Consumer Cluster • Made in the USA, or by American companies, local gets most support TANIA FISCHER 12/09/2022
INSPIRATION
LUXE BRANDS
TANIA FISCHER 12/09/2022
Color trends for 2024 are brighter but it is known that not everyone looks good in some of them ( i.e. yellow tones).
We are concentrating on colors that are less fashion forward and have more longevity as well as making sure they stay true to Barry’s brand.
We kept the 2 most popular colors, Viva Magenta and Elemental Blue
COLOR PANTONE® 19-4329 TPG PANTONE® 18-1750 TPG PANTONE® 19-4329 TPG PANTONE® 18-1750 TPG PANTONE® 11-0105
TRENDS
TANIA FISCHER 12/09/2022
FABRICS
CONSUMER IMPACT
58% - are more likely to purchase a product or service from a company that is environmentally friendly 59.1% - Assume companies should help consumers become more environmentally responsible
66% - Willing to pay more for product and services from companies committed to environmental impact
68.6% - expect packaging for products to be recycled
TANIA FISCHER 12/09/2022
APPAREL
APPAREL & FUNCTIONAL GEAR
Matte and Shiny Lycras with Logo woven on the mesh and on the bra elastics
TANIA FISCHER 12/09/2022
& FUNCTIONAL GEAR Outdoor Voices is an Austin Brand A good collaboration Matte and Shiny Lycras with Logo woven with mesh and on the bra elastics TANIA FISCHER 12/09/2022
APPAREL
TRAVEL WITH US
Ilovesomuch
Ilove
somuch Paris
Barry’s with locations all over the world can have its own following, making each studio unique and different with one of a kind collectibles
TANIA FISCHER 12/09/2022
BARRYS REFLECTIVE
Reflective accents on the clothing can become a value added to Barry’s customers. A lot of your members, walk, run or bike to the studios. This can become a “safety” feature and with the red lights in the studio a fun element for the brand.
TANIA FISCHER 12/09/2022
FASHION MEETS BRAND
Making fashion, functional and quality designs is a must for Barry’s.
The brand represents, movement, style, lifestyle and quality
TANIA FISCHER 12/09/2022
TRAVEL & MORE
Other items that can be incorporated to merchandising are gym bags this one has a zippered bottom for “dirty clothes”
Water-bottles like Yeti’s also a local brand to Austin
And a one of a kind collaboration with Oribe to make a toiletry bag that could be refilled at Barry’s around the world.
TANIA FISCHER 12/09/2022