Hiring Presentation for Chewy

Page 1

SUMMER 2022

TANIA FISCHER

TRENDS

TRENDS

TRENDS COLOR

HISTORICAL EVENTS THAT SET THE TONE FOR TRENDS

• The pandemic has left us with a “depressive mode” and “nostalgic about the good old days”. That is why the increase of bright and fun colors patterns.

• People are tired the pandemic “stay at home”, they want to go out and have FUN outdoors it seems safer, and specially during the summer

• During the pandemic there was an increased number of adoptions of pets, and with that a noticeable increase of people traveling with their pets. This gives us the opportunity to explore more other markets like outdoors, car travel and “vacation mode” trends.

• Still trying to be conscious of the planet, the trend for last 2 years has been recycled materials and fabrics made out of plastic.

TANIA FISCHER 09/18/2021

PROPOSAL

COLLECTION OF PRODUCTS THAT TELL A STORY TANIA FISCHER 09/18/2021

PALETTS AND PATTERNS

PANTONE® 15-6437 TPX

PANTONE® 2464 C

PANTONE® 15-1046 TPX PANTONE® 135 C

PANTONE® 18-1756 TPX PANTONE® 198 C

PANTONE® 16-1442 TPX

PANTONE® 2023 C

PANTONE® 17-1937 TPX PANTONE® 7423 C

PANTONE® 19-3953 TPX

PANTONE® 3581 C

PANTONE® 15-5728 TPX

PANTONE® 2413 C

PANTONE® 17-5936 TPX

PANTONE® 7424 C

PANTONE® 16-4120 TPX

PANTONE® 645 C

PANTONE® 13-4130 TPX PANTONE® 642 C

PANTONE® 13-6009 TPX

PANTONE® 4162 C

PANTONE® 15-1816 TPX

PANTONE® 197 C

HELLO summer

TANIA FISCHER 09/18/2021

FABRICS

CONSUMER IMPACT

58% - are more likely to purchase a product or service from a company that is environmentally friendly 59.1% - Assume companies should help consumers become more environmentally responsible

66% - Willing to pay more for product and services from companies committed to environmental impact

68.6% - expect packaging for products to be recycled

TANIA FISCHER 09/18/2021

APPAREL

APPAREL & FUNCTIONAL GEAR HOLIDAY
Rain coat with adjustable Belly
Cute reversible hat
T shirts that can be tank shirts
Functional raincoat harness
Floating vest
DESIGN NOTES: 1. Raincoat
55%
2. Nylon
inside 3. Reflective
4. Clear
brand 5. Snap
the
the
6. Velcro
7. Flap
3. 3. 3. 1. 4. 2. 7. 2. 6. 2. 5.
FRONT BACK
outer fabric
polyester, 45% polyurethane
based printed fabric
material on trims
PVC Patch with
button matching
color of
coat. Snaps hood to body
closure on chest
covers d ring opening
TOYS

TOYS

• Float toys (using fabrics to keep them afloat)

• Freezable toys ( to keep cool)

• toy inside a toy ( for longer entertainment)

• Natural Rubber ( for Sustainability)

• Hide and seek (consumer perception)

• HUMOR

• NOSTALGIA

• COOLING

• EXTRA DURABLE

• ENTERTAINING

TANIA FISCHER 09/18/2021

• Soft Velboa like fabric, with printed as well on the crest, with crackle and has bottle in the inside to crunch

6.60”

9.0”

4.58”

FRONT VIEW 5.19”

BACK VIEW

TANIA FISCHER 09/18/2021

COLLARS LEADS & HARNESSES

3/4” Collar M 14-20 3/4” Collar S 9-14 1” Collar L 16-26 TANIA FISCHER 09/18/2021
3/4” Collar 10-14”
COLLARS, LEADS AND HARNESSES
3/4” Collar M 14-20 3/4” Collar S 9-14 1” Collar L 16-26 3/4” Collar 14-18” 1” Collar 18-22” COLLARS, LEADS AND HARNESSES TANIA FISCHER 09/18/2021
HOME
HOME TANIA FISCHER 09/18/2021
PRINTED TWILL SOLID TWILL BINDING
Beds with “lighter” fabrics
Hammocks with mesh ( for dogs and cats)
Convertible Cat Beds
Fun patterns thinking of outdoor fabrics
TERRY

TRAVEL

TANIA FISCHER 09/18/2021 TRAVEL ZIPPERED FRONT POCKET TO STORE BOWLS AND OTHER ITEMS 2 COLLAPSIBLE BOWLS TOP ZIPPER WITH ONE PULL ONLY MESH POCKET WITH ELASTIC TRIM FOR COLLAPSIBLE BOWLS ZIPPERED POCKET 3/4” IN DEPTH ZIPPERED ACCESS TO THE BACK POCKET ZIPPER ON THE LEFT SIDE DOUBLE ZIPPER PULLS DTM ZIPPERS REDDY WEBBING IN POLY-COTTON WITH CONTRAST STITCHING 210 D - LINED INTERIOR WITH NYLON BRANDED ZIPPER PULLS FOR TOP CONSTRUCTION REFERENCE ONLY EXTERIOR ZIP POCKET LINED CORNFORT HANDLE WITH SNAPS TO GRAB BOTH SIDES BOX STITCH DTM LEATHER AND METAL HARDWARE FOLLOWING REDDY BRAND POOP BAG HOLDER WIT DTM TPR FRONT ZIPPERED POCKET
HOLIDAY 3/4” Collar 9-14 Collar 16-26 3/4” Collar 9-14 Collar 16-26 3/4” Collar 14-18” TERRY PRINTED TWILL SOLID TWILL BINDING FULL COLLECTION TANIA FISCHER 09/18/2021

TREAT TOY

TREAT TOY

Safe Non-toxic TPR Rubber or Natural Rubber

Most important is the thickness and or the combination of polymers to make it more resistant. Kong has Non-vulcanized natural rubber. I suggest natural rubber as it is durable and sustainable.

Chamber is big enough to insert not only treats but peanut butter

TANIA FISCHER 09/18/2021
REFERENCE

TREAT TOY

I’m c l!

Chamber has a couple of “barriers” to make it harder on the dog to get the treat

Safe Non-toxic TPR Rubber with Natural Rubber

Most important is the thickness and or the combination of polymers to make it more resistant, novelty and colorful

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