TRENDS
TRENDS
TRENDS COLOR
HISTORICAL EVENTS THAT SET THE TONE FOR TRENDS
• The pandemic has left us with a “depressive mode” and “nostalgic about the good old days”. That is why the increase of bright and fun colors patterns.
• People are tired the pandemic “stay at home”, they want to go out and have FUN outdoors it seems safer, and specially during the summer
• During the pandemic there was an increased number of adoptions of pets, and with that a noticeable increase of people traveling with their pets. This gives us the opportunity to explore more other markets like outdoors, car travel and “vacation mode” trends.
• Still trying to be conscious of the planet, the trend for last 2 years has been recycled materials and fabrics made out of plastic.
PROPOSAL
PALETTS AND PATTERNS
PANTONE® 15-6437 TPX
PANTONE® 2464 C
PANTONE® 15-1046 TPX PANTONE® 135 C
PANTONE® 18-1756 TPX PANTONE® 198 C
PANTONE® 16-1442 TPX
PANTONE® 2023 C
PANTONE® 17-1937 TPX PANTONE® 7423 C
PANTONE® 19-3953 TPX
PANTONE® 3581 C
PANTONE® 15-5728 TPX
PANTONE® 2413 C
PANTONE® 17-5936 TPX
PANTONE® 7424 C
PANTONE® 16-4120 TPX
PANTONE® 645 C
PANTONE® 13-4130 TPX PANTONE® 642 C
PANTONE® 13-6009 TPX
PANTONE® 4162 C
PANTONE® 15-1816 TPX
PANTONE® 197 C
HELLO summer
FABRICS
CONSUMER IMPACT
58% - are more likely to purchase a product or service from a company that is environmentally friendly 59.1% - Assume companies should help consumers become more environmentally responsible
66% - Willing to pay more for product and services from companies committed to environmental impact
68.6% - expect packaging for products to be recycled
APPAREL
TOYS
• Float toys (using fabrics to keep them afloat)
• Freezable toys ( to keep cool)
• toy inside a toy ( for longer entertainment)
• Natural Rubber ( for Sustainability)
• Hide and seek (consumer perception)
• HUMOR
• NOSTALGIA
• COOLING
• EXTRA DURABLE
• ENTERTAINING
• Soft Velboa like fabric, with printed as well on the crest, with crackle and has bottle in the inside to crunch
6.60”
9.0”
4.58”
FRONT VIEW 5.19”
BACK VIEW
COLLARS LEADS & HARNESSES
TRAVEL
TREAT TOY
TREAT TOY
Safe Non-toxic TPR Rubber or Natural Rubber
Most important is the thickness and or the combination of polymers to make it more resistant. Kong has Non-vulcanized natural rubber. I suggest natural rubber as it is durable and sustainable.
Chamber is big enough to insert not only treats but peanut butter
TREAT TOY
I’m c l!
Chamber has a couple of “barriers” to make it harder on the dog to get the treat
Safe Non-toxic TPR Rubber with Natural Rubber
Most important is the thickness and or the combination of polymers to make it more resistant, novelty and colorful