Welcome
This style guide is intended to set the tone for the “Unleash Your Creativity” rebranding campaign. This is a strict guide for how the brand may be used, and of course how it may not. The purpose of this campaign is to educate the general public on the benifits of the programs featured in the Creative Suite. My research has indicated that the average person has little to no knowledge of even the most basic capabilites of the Suite. In order to combat this issue thecampaign will capture the public’s attention through impressive imagery, and educate through the campaign website. Since the key objective of the campaign is to showcase the capabilites of Adobe’s products, a creative use of digital media is a must for every component. While their will inevitabally be plenty of creative license taken for each individual project, it is essential that the campaign in held together through a consistant use of design elements as well as a cohesive message. This style guide will funciton as a governer for this campaign, and ensure the success of each component.
Contents
Brand Identity 3. Color Guidelines 4. Typographic Principals 5. Acceptable Tagline Varients 6. Unacceptable Tagline Varients 7. Acceptable Call To Action 8. UnAccepatable Call To Action 9. Proper Use of Adobe Logo 10. Immproper Use of Adobe Logo 11. Patterns And Textures
Print Project 12. Print Samples 13. Specifications and Treatments 14.
Interactive Project
Color Guidelines
These six colors are the only alotted colors for graphics that accompany imagery in a work. There is however one exception, which is that if a work is specifically targeting a specific program in the Creative Suite the designer may choose to use the color associated with that program’s logo, as well as up to a maximum of two shades of said color. If the work targets two or more programs then the designer must limit accompanying graphics/text to the colors provided. The light blue featured in this color wheel may only be used to supply neon glow effects to graphics that are composed of the other five colors. It is primarily intended to give a glow to the Adobe logo.
Typographic Principals Acceptable Header Fonts
Bold
Italics
Underline
Bold
Italics
Underline
1. Trajan Pro “Unleash Your Creativity” 2. Times “Unleash Your Creativity” 3. Charlemagne Std
“Unleash Your Creativity”
Acceptable Copy Font 1. OCR A STDUptatusam nossequi occabor as ra vellesc illabores re name non pratatem autes aribus, corest, to doluptae res et ma arios sam quam, simus di quo eos es que serum acest hicaestiant estrum qui corepudi blaces aut volorrorae nusapiet asperi il mi, sam harum exerfer natatusda atia quos verfere, quo ipsuntur
Acceptable Tagline Variants Unleash Your Creativity Trajan: C: 0
M: 0
Y: 0
K: 100
Unleash Your Creativity Trajan: C: 0
M: 0
Y: 0
Trajan: C: 0
M: 100 Y: 100
K: 100
Unleash Your Creativity K: 0
Unleash Your Creativity Trajan: C: 0
M: 100 Y: 100
K: 0
Unleash Your Creativity Trajan: C: 24
M: 100 Y: 100
K: 24
Unleash Your Creativity Trajan: C: 24
M: 100 Y: 100
K: 24
Unleash Your Creativity Trajan: C: 0
M: 0
Y: 0
K: 0
Unleash Your Creativity Trajan: C: 0
M: 0
Y: 0
K: 0
Unacceptable Tagline Variants Unleash Your Creativity
The Tagline must be presented without line breaks.
Unleash Your Creativity Only one color may be used for the entire headline.
Unleash Your Creativity No gradiants may be used for the tagline.
Unleash Your Creativity Only the colors featured on page five are acceptable for the tagline
Unleash Your Creativity Font size may not alternate thoughout the tagline.
Unleash Your Creativity Italics are not permitted for the tagline. The tagline may not be underlined.
Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know. Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know. Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know. Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know. Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know.
Acceptable Header Fonts 1. Trajan Pro “Unleash Your Creativity” 2. Times “Unleash Your Creativity” 3. Charlemagne Std
“Unleash Your Creativity”
Acceptable Call To Action
Bold
Italics
Underline
Improper Use of Call to Action Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know.
1
Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know.
2
Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know.
3
Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know.
4
Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know.
5
Log onto www.UnleashYourCreatvity.com today and discover what the pro’s already know.
6 1. If Italics are used, they may only be used on the website address. 2.Text must have a consistent size throughout. 3.Text must be include a white section when accompanied by a black background 4. Colors may only alternate in the way outlined on page seven. 5. Only white may be used as a font color when using a black background. 6.Font must be at least 12 point to allow for readability.
Propper Use Of Adobe Logo
Acceptable Logo Color Variants
Proportion must be maintained, the logo can be scaled to meet any specifications. The logo may be distorted to give a realistic perspective effect.
Impropper Use Of Adobe Logo
-The Adobe logo may not use make use of any treatments or filters with the exception of the light blue outer glow featured on page nine. -The glow color may not be substituted. -The Adobe type must be left black and may not be substituted with alternated colors or fonts. It does not, however, need to accompany the “A” graphic at all times. -At no time should the “A” graphic feature a black A with a white outline.
There are three major textures which may be used in this campaign. Those textures are represented on the left. The starry sky, paint splash, and smoke textures should be used as background elements for project components. While these are the three major textures which should be used, other textures may be supplemented if the graphic dictates it. One example of this is featured below. In this testimonial ad I decided to turn the art director of DC comics in today a superhuman using Photoshop. In this example it was important to establish an ice theme, and therefor it was acceptable to utilize an icy texture in the foreground. The important thing to remember when applying an outside texture is that it must match the theme of the ad, and it must feature elements that tie into the established brand. In this case the copy and colored banners function as a direct tie-in to the campaign.
Patterns & Textures
Print Sample 40 Point-Trajan Pro Bold
Extends to Bleed
13 Point Trajan Pro
2.25” x 1.625” Set Directly Against Trim
Magazine Print Document Size Requirements: Live-1p6 Time- 49p6x64p6 Bleed- 1p6
Print Specs
Treatments