Albion in Action A Video Portal Web Site for Albion College Created by Nicole Rhoads Full Sail University 2010
Style Guide
Albion in Action A Video Portal Web Site for Albion College Contents Introduction
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Print Piece
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Web Site Piece
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Motion Video Piece
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Introduction
Albion in Action
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The primary components of the Albion in Action campaign are a print piece designed to promote a new video portal Web site, an interactive component of the video Web site itself, and a motion component which introduces the site to first-time visitors. The Albion in Action video portal will satisfy three primary goals. It will increase admission applications and campus visits from prospective students and parents by showcasing the quality and value of an Albion education. It will instill a sense of pride and facilitate engagement among alumni, which will support fundraising efforts. Finally, it will increase visibility of the college to better position it among the top liberal arts colleges in the United States by allowing for syndication and sharing of authentic, easily consumable video content.
Albion in Action
Print piece:
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CMYK color mode; 8.5” x 11”
Copy Specifications
Headline Copy Font: Sketch Rockwell Size: 50 pt Kerning: -25 Color: PMS 269, PMS 600 Page Heading: 15% horizontal arc Body Copy Font: Arial Size: 18 pt, 36 pt Kerning: 0 Color: PMS 269 Note: copy should not make reference to “uploadiing videos”; the interactive system does not have this capability Thumbnail Captions Font: Hanna’s Messy Hand Size: 24 pt Kerning: 0 Color: PMS 600
Image Specifications
Video thumbnail images:543 x 389 pixels Video player bar height: 27 pixels Social network icons: 157 x 157 pixels, PMS 269 color overlay Note: Social network icons were selected based upon video hosting service availability.
Background Specifications
Logo placement
Primary background color: PMS 600 Secondary colors: PMS 7536 Solid blocks of color only; no gradient or texture backgrounds