Index Introduction Section 1: Brand Identity Logo Specifics Brand Color Palette Brand Typefaces Tagline
Section 2: Print Color Palette Graphics & Photography Body Copy Magazine Advertisements
Section 3: Interactive Layout Comparison Website Interface Online Store Pop-Up Media
Section 4: Motion Graphics Narrative & Themes Graphic Elements
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First, a note... The luxury fashion brand, Rodarte, emerged into the industry very unconventionally. While most designers labor away to earn fashion-related degrees, Kate and Laura Mulleavy earned liberal arts degrees and drew poetic inspiration from their heritage and a long list of uncommon films. This campaign incorporates film as inspiration and draws from the dark side of fairytale and fantasy. The campaign will utilize relatively new and popular advertising strategies and media: internet-streaming and social media-based fashion film/motion graphics, as well as an updated website, social media, and print advertisements (an advertising medium only used once by the brand to date). The objective is to emphasize how the Rodarte brand came to be in such a unique way, helping to further differentiate the brand from its competitors while increasing brand awareness. People show themselves to the world though fashion. What one wears tells others about them before any words are exchanged. The clothing created by Rodarte already evokes narrative imagery but, through this campaign, will be taken to a higher level. Deeper and richer narratives will resonate with viewers through the components of the campaign. The clothing will have the chance to elicit unexpected and curious characters and scenarios that consumers will be excited to channel in their everyday lives.