May, 2019
The TAPPA Tribune is the monthly magazine of the Tampa Area Professional Photographers Association
Contents Being a Professional Photographer Sucks, Study Concludes
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Sales 3 How to get Published - and get Paid for it
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This Month’s Program
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RSVP 5 Print of the Month Winners
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Upcoming Events
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Print of the Month Rules
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ADVERTISE 33 Be a Part of Something Great
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Board of Directors
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On the cover: Photo by Randy Van Duinen Visit TAPPA on FaceBook
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TAPPA Tribune Photo: Randy Van Duinen
Sales
photo: Adobe Stock
Being a Professional Photographer Sucks, Study Concludes By Chuck Vosburgh
This was a real headline. A survey ranked professional photographer in the 25 worst jobs in the US. If professional photography sucks it’s your own fault. Yes, you read that right, but keep reading... It doesn’t have to suck. In fact, it can be awesome! The reasons professional photography was rated among the worst is because of low average income and a decreasing number of opportunities. Welcome to just about every career field out there! It’s true, most career fields are in a state of change and photography is no different. So, what do you do? Continued on next page... TAPPA Tribune
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Continued from previous page...
The real reason it sucks Full disclosure: I wrote a course on sales skills for photographers. A link is at the end of the article. Photography is one of the few professions that lack any real training in business and sales. Sure, there are lots of resources showing how one individual did well, but chances are you don’t match that person’s business enough to get the same results. Compounding the problem is that most creative people consider themselves “bad salespeople”.
How to make it not suck Know your value. There will always be people cheaper. What are you really selling? I’ll give you a hint, it’s not photography. In the case of portraits, you’re selling prestige, a legacy, a feeling of belonging. What re those things worth? A lot! In the case of commercial photography, you’re selling the customer’s ability to make a quicker buying decision and making them more likely to choose your client’s product or service. That’s worth a lot more than a photo. Can people tell instantly that you will show up, get the job done, be pleasant to work with and make sure everyone is smiling? That is much more important than how talented you are to prospective customers. Your ability to do a good job is assumed so get past how talented you are and down to what is really important to the person writing the check. You should be able to look the prospect in the eye, say your price with confidence and then shut-up. If you can train yourself to do that you’re income will multiply.
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Learn basic sales skills. The good news is that sales is 90% listening and if you listen and ask follow-up questions the prospect will tell you exactly what they need and if you can provide it, how to help them decide to hire you. If you haven’t read the classic book How to Win Friends and Influence People by Dale Carnegie, get it now. It can be life changing. There are a lot of people who have a fulfilling, propsperous photography career and there’s no reason you can’t too! Chuck Vosburgh has more than 30 years of experience as a commercial photographer and author of How to Sell Photography Without Becoming a Salesman. Learn more at http://vosburghphoto.com Chuck can be reached at Chuck@ChuckVosburgh.com or 727.743.1740
This Month’s Program
How to get Published - and get Paid for it Rinat Halon
Meeting Details Tuesday, May 14, 2019 Social and Networking 6:00-6:15 Print of the Month entries must be in by:
6:15
Announcements
6:15-6:30
Meeting and Awards
6:30-7:00
Program 7:00-9:00
International photographer Rinat Halon will be sharing the stories behind the photos for magazine editorials, lifestyle and fashion she photographed worldwide in the past 20 years. From a photo article about the Ohio State Buckeyes for the Israeli National Geographic, to photographing hair style fashion in the basement of the Kremlin in Moscow - and all the magazine covers in between. Want to know how to get published - and get paid for it? This is for you. Giveaways and door prizes from Rinat’s sponsor Miller’s Lab.
$20 RSVP at: http://tappa.org/r-s-v-p-meeting/ TAPPA Meets on the 2nd Tuesday 6pm at: Bryan Glazer Family JCC 522 N Howard Ave. Tampa, FL 33606
NEW MEETING PLACE!
info@tappa.org Tel: 727-577-5172
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Print of the Month - Commercial First place: Randy Van Duinen
Print of the Month - Commercial Second place: Randy Van Duinen
Print of the Month - Unclassified First place: Randy Van Duinen
Upcoming Events
Print of the Month Rules - Prints are to be mounted.
May 14
Rinat Hilton
Getting published and getting paid for it
April 24
TAPPA Social
Shuffleboard Club, 559 Mirror Lake Drive, N., St. Petersburg 33701
To be announced
TAPPA Photo Safari Dry Creek, Palmetto
June 11
Chris Chandler
Underwater Portrait Photography
July
Kevin Floyd
How far can you go in Photoshop? Until you get caught!
September 27-29
- Size: 8x10. - Electronic Imaging size can be two 8x10 taped together on the back and spread open for viewing. - Three entries per member each month. - There must be at least three entries in a category for that category to be included in the monthly competition. - All entries MUST have your name and the category you wish to enter on the back of the print. - Prints must be turned in before 6:25 pm. Prints received after 6:25 will not be accepted!
Focus Convention FPPonline.org
More information on all of these events and more can be found in this newsletter and at TAPPA.org
Winners: - Please send your winning files to Chuck@ChuckVosburgh.com for the newsletter as soon as possible. Deadline for publication is one week after the meeting. - Name your files by your last name-place-category. For example: Smith-1st-Portrait.jpg - Resolution 1500 pixels on the longest side or greater is acceptable. JPEG format is preferable.
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The TAPPA Tribune is published monthly for the membership of the Tampa Area Professional Photographers Association. Its purpose is to share knowledge and insight with the photographic industry. The deadline for submission of articles and ad changes is the 15th of the month. Permission is hereby granted to reprint the contents of this newsletter, provided the authors and The TAPPA Tribune are recognized as the source. The ideas and views expressed do not necessarily reflect the policies of the Tampa Area Professional Photographers Association; they are solely those of the authors and editor.
Editor: Chuck Vosburgh 300 62nd Street North St. Petersburg, FL 33710 Chuck@ChuckVosburgh.com 727.743.1740
Advertising: To advertise in the TAPPA Tribune, please contact the editor for rates and distribution information.
Meetings: TAPPA monthly meetings take place the second Tuesday of the month at:
LOCATION Holiday Inn 700 N Westshore Blvd Tampa, FL 33609 Networking Meeting
ADVERTISE In the TAPPA Tribune For information and rates, contact Chuck Vosburgh at Chuck@ChuckVosburgh.com or call 727.743.1740
Visit us on the web at TAPPA.org
6:00 pm 6:30 pm
Register online at TAPPA.org
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Be a Part of Something Great Being a part of TAPPA has many benefits both professionally and personally. Your annual dues helps TAPPA provide nationallevel educational programs every month, a great place to meet and many other educational and social opportunities throughout the year.
Membership Classification PROFESSIONAL MEMBER: (Voting) An individual that is a Florida resident. An individual who owns a legally established business engaged in selling photographic goods or services to the public. An individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition. A valid Sales Tax Number and Occupational License are required. Annual dues are $75 plus a new member registration fee of $10. ASSOCIATE MEMBER: For additional members from the same firm or studio already represented by a PROFESSIONAL MEMBER. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. The PROFESSIONAL MEMBER’S Sales Tax Number and Occupational License are required. Annual dues are $65 plus a new member registration fee of $10.
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MEMBER: For enthusiasts, hobbyists, non-professionals, and newcomers to the profession, who are not associated with any PROFESSIONAL or LIFE MEMBER and may just be getting started in the profession. They may not vote, hold office, or display the TAPPA logo, but may enter print competitions. No Sales Tax or Occupational License are required. Annual dues are $65 plus a new member registration fee of $10. STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office, or use the TAPPA logo, but may enter print competitions. Annual dues are $35 plus a new member registration fee of $10. SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office, use the TAPPA logo or enter print competitions. Annual dues are $25 plus a new member registration fee of $10. Questions? You can always email our Membership Director.
A membership application is on the next page or go to TAPPA.org
Tampa Area Professional Photographer’s Association Membership Application Your Name ____________________________________________
Code of Ethics
Business Name _________________________________________
1. I will endeavor to enhance and ennoble the status of the photographic profession by maintaining a dignity of manner in my behavior, in the presentation of my photography and photographic services, in the appearance of my studio or place of business and in all other forms of public contact.
Business Address _______________________________________ City _______________________ State _____ Zip _____________ Business Phone ________________________________________ Cell ____________________ Home Ph ______________________ Email Address __________________________________________ Web Address ___________________________________________ Photographic Degrees ____________________________________ ______________________________________________________ FPP Member? Yes / No If yes, membership number: __________ PPA Member? Yes / No If yes, membership number: __________
TAPPA Membership Classification (check one) ______ PROFESSIONAL: (Voting) An individual (Florida resident) who owns a legally established business engaged in selling photographic goods or services to the public, OR, an individual who is employed by a legally established photographic business. May vote, hold office, use the TAPPA logo, and enter print competition.
Annual dues are $99
______ASSOCIATE: For additional members from the same firm or studio already represented by an ACTIVE TAPPA Professional member. They may not vote, hold office but may use the TAPPA logo and enter print competitions.
2. I will observe the highest standard of honesty in all my transactions, avoiding the use of false titles, confusing or inaccurate technical terms or descriptions and misleading terms or claims. 3. I will at all times endeavor to produce only those types of photographs and photographic services that will enhance the prestige of the profession, to apply my best efforts on behalf of the public, and to play my part in raising the general standard of photographic craftsmanship. 4. I will show a friendly spirit of cooperation with my fellow professional photographers and assist them whenever possible should they be in trouble or difficulty. 5. I will assist and give of my knowledge to the members of my profession, and will encourage them individually and collectively, so that the quality of photography may constantly be raised to higher standards. 6. In all matters relating to the interpretation of this code I will recognize the authority of the Tampa Area Professional Photographers Association, Inc., and agree to hold harmless the Board of Directors in any decision made on behalf of the organization. I have read the above Code of Ethics and agree to abide by it, evidenced by my signature in ink this ___________ day of _______________ 20_____. Any member of the Tampa Area Professional Photographers Association, may be reprimanded, suspended, or expelled by the Board of Directors for a violation of the Code of Ethics, or the Bylaws.
Annual dues are $85
______ STUDENT: An individual that is currently enrolled in photography related courses in the State of Florida and can provide authentic student identification. May not vote, hold office but may use the TAPPA logo and enter print competitions
Signature
______ SPOUSE: An individual not engaged in photography whose spouse is a TAPPA member. May not vote, hold office or enter print competitions.
Please make checks payable to TAPPA Or pay online at www.tappa.org
Annual dues are $45
Annual dues are $25
This application must be completed in full with proper fees, prior to being considered for membership.
Benjamin Todd 813.431.2873 bwtodd75@gmail.com Chuck Vosburgh 727.743.1740 Chuck@ChuckVosburgh.com Lee Burgess 727.724.1022 lee2810@verizon.net Rob Moorman 727.527.1237 cameradude1@earthlink.net Randy Van Duinen 727.577.5172 randy@rvdphotography.com Karen Barnett 727.267.8296 oakcrestproductions@tampabay.rr.com Susan Black 813.230.6472 suzi@suzibee.com Carol Walker 727.5775626 carol@thomasbruce.com Robert Sargent 813.930.7390 robert@sargentphotography.com Michael Landes 863.512.2637 landesmr@yahoo.com Ginny Otto 715.252.3195 ottophotography@icloud.com Booray Perry 813.728.7110 booray@boorayperry.com CJ Moment 813.244.6716 cj@annointedproductions.com
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TAPPA Advisors
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Board of Directors
2018 Officers President
Brad Hall
727 577-5172
Randy@RVDphotography.com
Vice President
Karen Barnett
727 386-9610
oakcrestproductions@tampabay.rr.com
Secretary
Lee Burgess
727 267-8296
Lee@LeeBurgessPhoto.com
Treasurer
Patricia McFarlane
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Randy Van Duinen
Directors
Chris Chandler
Trishmacmacphoto@yahoo.com 813 431-2873
Randy@RVDphotography.com
Jessica Hall
(727) 423-3146
Jessica@HotLavaStudios.com
Glenn Nielson
(813) 540-4200
Glenn@PicsInTheGlenn.com
FPP Delegate
Lee Burgess
727 724-1022
Lee@LeeBurgessPhoto.com
Membership
Patricia MacFarlane
Program
Brad Hall
727 386-9610
Brad@HotLavaStudios.com
Salon
Michael Landes
863 512-2637
LandesMr@yahoo.com
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Glenn Nielsen
813 540-4200
Glenn@PicsInTheGlenn.com
Scholarship
Kathryn DeYoung
Past President
Committees Trishmacmacphoto@yahoo.com
kathryndeyoung316@yahoo.com
Audio Visual Newsletter Editor
Chuck Vosburgh
727 743-1740
Chuck@ChuckVosburgh.com
Social Media Photographer
Warren Fuss
tuna.fuss@gmail.com
Web Master
Kevin Newsome
813 968-2810
Kevin@NewsomesStudio.com
Hospitality
Rob Moorman
(727) 423-3146
cameradude1@gmail.com
