#Stellabration Process Book

“STELLA BY THE SEA”

TARA YADAV FASM 210 Digital Presentation Techniques Oscar Betancur

CONTENTS BRAND HERITAGE

3

SYNOPSIS

5

INSPIRATION

6

MOOD BOARDS

7 FPO’S

8

THE SHOOT

10

FINAL

30

MEDIA BUYS

31

BRAND HERITAGE Owner – Stella McCartney Established - 2001 Headquarters – London, United Kingdom Target audience- aged between 25 -50 years old, high income level, sophisticated, modern, responsible and environmentally conscious

Revenue - $12,490,600 USP feature – sustainable luxury Price points- $600-$4000 Social Media Presence-5.6 million instagram followers Retailing - 51 freestanding brick and mortar stores, ecommerce website shipping to 100 countries online and distributed in 77 countries through 863 doors including specialty shops, and department stores

Recent Expansion - collections include women’s and men’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids

MISSION STATEMENT We are committed to operating a modern and responsible business. “We are agents of change. We challenge and push boundaries to make luxurious products in a way that is fit for the world we live in today and the future: beautiful and sustainable. No compromises.

Each decision we make is a symbol of our commitment to defining what the future of fashion looks like. From never using leather or fur and pioneering new alternative materials to utilising cutting edge technologies, pushing towards circularity, protecting ancient and endangered forests and measuring our impact with ground-breaking tools.�

SYNOPSIS SHE EMBODIES HER YOUTH THROUGH MOVEMENT, FREEDOM AND ENERGY AND EXISTS IN A SPACE BETWEEN SHARP, CLEAN LINES AND SENSUAL WEARIBILITY - THUS A “STELLABRATION” OF HERSELF AND THE ENVIRONMENT.

Modern Refined Sensual Youthful Minimalist Effortless

INSPIRATION

MOODBOARD

FPO’S

STYLE 1

STYLE 2

THE SHOOT

PRODUCTION CREATIVE DIRECTOR- Tara Yadav PHOTOGRAPHY AND FILM CREW - Mayank Kukreja, Mitali Ganeriwal, Karan Pimpale MODELS - Anna Wolfe, Eliza Lynn, Ines Zaga, Jordan Meeler MAKEUP AND HAIR- Morgaine Trehan, Idalo Castro WARDROBE - my own and collaboration with Sana Bhatia Fibers LOCATION- Tybee North Beach, Tybee Island, GA SCHEDULE - February 2,2019- 11:30am

SHOOT DIRECTION

BEHIND THE SCENES

UNEDITED PICTURES

CONTACT SHEET

FILM STILLS

1 MINUTE VIDEO https://www.youtube.com/watch?v=JE-QR5pCRxs&feature=youtu.be

6 SECOND VIDEO https://www.youtube.com/watch?v=KEldFnncnIg&feature=youtu.be

EDITED CAMPAIGNS

SHOP.STELLAMCCARTNEY.COM

SHOP.STELLAMCCARTNEY.COM

FINAL CAMPAIGNS

MEDIA BUYS