A/W15 Womenswear Trends

Autumn

Trends

Winter

: The Twisted Classics; The New Lady/ The Future Mod : The Extroverts; The Patchwork Kids/ The Shout-It-Louder’s

2015

THE TWISTE CATWALK

Sibling

House of Holland

Chanel

D CLASS ICS WATCH

Versace

Jonathon Saunders

Jeremy

Scott

The New Lady The New many

Lady

inspires

The New Lady empowers other women through high spirit and ‘girl power’ The New Lady appreciates classic design with a fun twist The New hard to wants

Lady works get what she

The New Lady is active feminist

bag: Prada / jacket: Prada / coat: Ashley Williams / shoes: Prada

an

Jonathon Saunders

THE FUTURE MODS

Classic mod shapes exaggerated through shape or texture

The Future Mod shows appreciation for past fashion cuts and silouhettes The Future Mod experiments with new textures and materials such as and faux fur

PVC

The Future Mod understands the importance of accessorising The Future Mod’s style is a perfect mix of eccentric and classic The Future Mod wants to be perceived as being knowledgable of past fashion

Toni Blaze at LFW by myself

shoes: Miu Miu / dresses: Jonathon Saunders

Taylor

Pixie

Swift

Lott

Taylor Swift is reknown for it’s girliness and innocence but she is constantly referencing the sixties by wearing mini shift dresses a lot!

Pixie’s style is experimental, but the one look that she always relys on is a mini dress.

Alexa

Chung

Michelle

Williams

Alexa’s style is the perfect harmony of chic classic and eccentricity. She isn’t afraid to trial new textures and styles, yet always looks confident in her style choices. Mary Jane shoes and a mini dress are her go-to outfit.

Michelle’s style is chic and classic but with retro twists and turns along the way. Her slick bob and patent boots are another nod towards the swinging sixties.

THE EXT CATWALK

Ashley Williams

Libertine

Ashley Williams

ROVERTS WATCH

Vivienne Westwood

Sibling

Libertine

THE PA

Kelly Harrington, taken at LFW 2015 by myself

TCHWORK KIDS HIGH

ST

ITCHY

THE

EDIT

SCRATCHY

RAGGED

SKINNY

DIP

PATCHY

PRIEST

LONDON

MOTIVATIONS & ATTITUDES OF A PATCHWORK KID:

The Patchwork Kids wear one-of-a-kind items of clothing

The Patchwork Kids like to show personality through clothing

The Patchwork Kids re-work clothing that no longer has a life

The Patchwork Kids don’t take getting dressed too seriously and have fun with fashion

The Patchwork Kids like to display general creativity in all aspects of life

THE SHOUT IT LOUDERS The

The

Shout it Louders are outspoken always have an opinion

Shout

The

The

The

it Louders want to be perceived confident individuals

Shout

Shout

Shout

and

it

it

it

Louders are humorous

Louders

are

sarcastic

inspired

Louders belong to of ‘girl power’

the

by

as

but

film

movement

--------------------------------------------

-------------------------------SOPHIA

ANYA

WEBSTER

HINDMARCH

ASHISH

--------------------------------

--------------------------------------------

-------------------------------“I think it’s about projecting something about your personality, maybe your sense of humour, and what you believe in” -

Founder

of

Etre

Cecile

(EveningStandard.com,

June

‘15)

--------------------------------

WHERE FROM? THIS TREND ORIGINATED FROM TO LOOK D I F F E R E N T

THIS TO C

THIS TO S

TREND A V E

TREND R E A

ORIGINATED T E

ORIGINATED MONEY

FROM

THIS TREND ORIGINATED TO HAVE F R E E D O M S P E E C H

FROM

THE

DESIRE

THE

DESIRE

NEED

FROM THE O F

THIS TREND ORIGINATED TO SHOW A U T H O R I SOCIAL STATUS

CURRENT

THE

FROM T Y,

NEED

THE NEED POWER OR

INFLUENCERS:

- 2015 GENERAL ELECTION. NO POLITICAL CHANGE CAUSED PROTESTS AGAINST AUSTERITY - ECO-FRIENDLY LIVING. WE AND RECYCLE WHERE WE CAN TO

ADVANCES IN MORE EASILY

MUST

RE-USE

SOCIAL MEDIA ALLOW SHARE MESSAGES

PEOPLE

IN THE PRESS vogue.com (http:// www.vogue. com/13298448/ patches-denimfall-2015trends/)

ELLE (issue 2015)

mag November

If there’s anything that fashion’s revived yen for all things seventies has taught us, it’s that a little of the decade’s laidback sartorial spirit goes a long way where good vibes are concerned. Case in point: a devil-may-care array of patches to add personality to your standard blue jean jacket. While you could trawl the stands at your nearest flea market for deadstock finds, we’d humbly suggest looking no further than your Instagram feed. Far from the patch’s novelty origins, a new generation of creators are whipping up designs that are works of art in their own right. Need further convincing of the trend’s 21st-century relevance? These pieces are right in step with the catwalks’ eclectic mood: At Gucci, maestro of mishmash Alessandro Michele kitted out one of Resort’s corduroy jackets with various bees and badges, and in Loewe’s latest menswear offering, Jonathan Anderson and co. stitched rocket ships to shirts, bags, and trousers. Most opulently, Hedi Slimane riffed on the DIY ethos of patches with a men’s bomber, fairly encrusted with dozens upon dozens of them.

stylist. co.uk (http://www. stylist.co.uk/ fashion/ the-chicestslogan-tshirts-jumpersand-sweatshirtsgraphics)

Since Vivienne Westwood’s iconic God Save The Queen top we have been in love with the slogan tee.

In terms of fashion, there’s little we find more satisfying than wearing a white cotton T-shirt with bold black typography on it.

Essentially, it’s lazy dressing. OK, so you’ve put a t-shirt on but instead of adding a chunky necklace as you would with a plain tee, there’s no need as the words are the accessories.

See, there’s already much less effort required.

Not only that, the words can help us feel better on a bad day, and let people know our frame of mind without us having to open our mouths, which, as we’re sure you’ll agree, can be pretty useful sometimes.

Instagram (Kelly Harrington, trend forecaster instagram page)

by Tara McGovern Fashion Communication & Promotion Year 2