tara mcgovern portfolio {FASH20031} {N0573165}
{work experience} a summary of my experiences working within industry {self promotion} the process of branding myself {hyper} a zine focusing on the topic of popular culture as a religion {aw/15 trend report} a womenswear trend report for aw/15 {london zine} a collection of images taken from a recent visit to london {added extras} useful and interesting workshops and seminars throughout this module
content inside
{what am i like?} an illustrative representation of my favourite things
what am I like?
brief: create an image representing your individual identity inspired by an exhibition called ‘what are you like’ from the House of Illustration. the contributing artists had to illustrate 8 of their favourite things
{what am i like} inspired by an instagram illustrator @sushaillustration who focuses on the style of line drawing with block colour. I have replicated this style to intricately draw ‘my favourite things’ using adobe illustrator.
work experience
see first year reflection here
pop pr september 2015 wonderland magazine august 2015
{london fashion week show assistant}
see reflection here
my role at pop pr consisted of assisting the pr team to ensure the smoothrunning of three fashion shows over the busiest period of the fashion calender. interaction with high-profile figures and dealing with problems extremely quickly were key aspects of this role.
responsibiities whilst at wonderland included completing pr returns of which required complete responsibility and fantastic time management. I also assisted on the photo shoot editorials with eliot sumner and kaya scodelario.
{fashion intern at wonderland magazine}
see reflection here
brief: to develop a body of self-promotional work by thinking of yourself as a fashion communicator and promoter within the broader fashion landscape - you as a brand
self promotion
{design development}
the design outcome for my self promotion design recipe came from a task I set for myself which involved drawing 25 logos in 5 minutes. the key colour that I have used throughout was inspired by Ai Wei Wei’s He Xie.
TARA MCGOVERN Fashion Communication & Promotion student seeking work experience focusing on creative direction, layout design, and independent publications within a creative workplace! I am a hard working and positive team player, with a keen eye for detail and love for fun yet sophisticated design. Employment September 2015 to present H&M, Nottingham - Part Time Sales Advisor I pride myself on interacting with customers whilst being polite, friendly and approachable, as I help to solve problems efficiently using my initiative and positive attitude. Advising customers on styling choices and purchases is an enjoyable way to gain loyal customers and increase the stores revenue.
{CV}
April 2012 to August 2015 Outfit Arcadia, Chelmsford - Part Time Sales Advisor Working at Outfit from the age of 16, quickly increased my confidence in verbal communication. After 18 months working at Outfit, I was offered the role of Brand Support with a responsibility for two brands presentation and sales every weekend. This role allowed for more visual merchandising opportunities and a personal shopping style approach to customer service. Experience August 2015 Wonderland Magazine, Notting Hill - Fashion Intern Responsibilities whilst at wonderland included completing PR returns of which required complete responsibility and fantastic time management. I also assisted on the photo shoot editorials with Eliot Sumner and Kaya Scodelario. September 2015 POP PR- Fashion Week Intern My role at POP PR consisted of assisting the PR team to ensure the smooth running of three fashion shows over the busiest period of the fashion calendar. Interaction with high-profile figures and dealing with problems extremely quickly were key aspects of this role. Skills - Highly proficient at using Adobe Suite Photoshop, InDesign and Illustrator - Highly proficient at using Microsoft Office - Creative thinker - Planning and organisation - Extremely punctual and efficient time-management - Full clean driving licence Education 2014 to 2017 Nottingham Trent University BA (Hons) Fashion Communication & Promotion This degree has taught me vast range of skills due to its flexible yet creative nature, teaching layout design using Adobe InDesign to holding zinemaking workshops. Two of my three semesters have entirely relied on fantastic teamwork, which I have not just enjoyed but excelled in. 2012 to 2014 South Essex College, Southend UAL Fashion Promotion Extended Diploma Merit 2007 to 2012 Moulsham High School, Chelmsford 12 A-C GCSE’s, including English and Maths Achievements Course Representative for Year 2 The role of second year course representative involves engaging with other course members to understand what they like and dislike about the course and/or university. This information is then relayed to course tutors as well as the course leader through formal meetings. Exhibition Committee for Year 2 As part of a team, we are in the process of organising an exhibition to display FCP’s outcome from this semesters body of work. For this task, I have comitted dedication and passion to work with others to open a successful event, whilst having to consider others work and help to design the promotional materials to engage and encourage people to visit. References Sarah Lewington Senior Lecturer sarah.lewington@ntu.ac.uk
Outfit Chelmsford Available upon request
T
tara mcgovern visual communicator
8 Glebe View, Chelmsford, Essex, CM2 8PZ Flat 2-3, 23 Arthur Street, Nottingham, NG7 4DW taramcgovern@hotmail.co.uk 07772327782
Fashion Communication & Promotion student seeking work experience focusing on creative direction, layout design, and publications within a creative workplace. I am a hard working and positive team player, with a keen eye for detail and love for fun yet sophisticated design.
employment September 2015 to present H&M, Nottingham - Part Time Sales Advisor
I pride myself on interacting with customers whilst being polite, friendly and approachable, as I help to solve problems efficiently using my initiative and positive attitude. Advising customers on styling choices and purchases is an enjoyable way to gain loyal customers and increase the stores revenue.
April 2012 to August 2015 Outfit Arcadia, Chelmsford - Part Time Sales Advisor
Working at Outfit from the age of 16, quickly increased my confidence in verbal communication. After 18 months working at Outfit, I was offered the role of Brand Support with a responsibility for two brands presentation and sales every weekend. This role allowed for more visual merchandising opportunities and a personal shopping style approach to customer service.
experience September 2015 POP PR - Fashion Week Intern
education 2014 to 2017 Nottingham Trent University BA (Hons) Fashion Communication & Promotion
This degree has taught me vast range of skills due to its flexible yet creative nature, teaching layout design using Adobe InDesign to holding zine-making workshops. Time management and self-motivation are very important when working towards deadlines within a team or when working alone.
2012 to 2014 South Essex College, Southend UAL Fashion Promotion Extended Diploma Merit grade
2007 to 2012 Moulsham High School, Chelmsford
12 A-C GCSE’s, including English and Maths
a little more Course Representative for Year 2
My role at pop PR consisted of assisting the PR team to ensure the smooth running of three fashion shows over the busiest period of the fashion calendar. Interaction with high-profile figures and dealing with problems extremely quickly were key aspects of this role.
August 2015 Wonderland Magazine, Notting Hill - Fashion Intern
Responsibities whilst at wonderland included completing PR returns of which required complete responsibility and fantastic time management. I also assisted on the photo shoot editorials with Eliot Sumner and Kaya Scodelario.
The role of second year course representative involves engaging with other course members to understand what they like and dislike about the course and University. This information is then relayed to course tutors as well as the course leader through formal meetings. Good communication is key for this role.
Exhibition Committee for Year 2
As part of a team, we are in the process of organising an exhibition to display FCP’s outcome from this semesters body of work. For this task, I have comitted dedication and passion to work with others to open a successful event, whilst having to consider others work and help to design the promotional materials to engage and encourage people to visit.
references
skills - Proficient at using Adobe Suite Photoshop, InDesign, Illustrator as well as Microsoft office - Creative and innovative thinker - Planning and organisation - Extremely punctual and efficient time-management
the use of a cv is a necessary requirement when applying for a job in any field, however it is understandable that within the creative sector, a cv should also be used to show love of design
- Good collaborative and team-working skills - Ability to communicate well through visual, spoken & written media - Knowlege of fashion references and trends
Sarah Lewington Senior Lecturer sarah.lewington@ntu.ac.uk
Outfit, Chelmsford Available upon request
{creative cv}
on the reverse side of my creative cv, I have collated a series of photographs of my recent university work. I have included my cargo collective address
T Address
Dear Sir/Madam
8 Glebe View, Chelmsford, Essex, CM2 8PZ // Flat 2-3 Arthur Street, Nottingham, NG7 4DW
I am in my second year of a Fashion Communication and Promotion degree at Nottingham Trent University and am seeking additional work experience within the fashion industry. I am writing to apply to the position of Fashion & Beauty intern for the two weeks commencing on the 29th March, as advertised on fashionworkie.com.
Contact
I demonstrated great teamwork whilst planning an end of semester exhibition, as well as using excellent communication skills to achieve a First grade in my first year of University. I am confident when working alone and was promoted whilst employed at Outfit, Arcadia to a role in which I had to work independently and eďŹƒciently. I used my initiative to complete tasks whilst delivering fantastic customer service and excellent verbal communication. I have continued to communicate clearly and enthusiastically at work and university and am looking forward to developing these skills further.
taramcgovern@ hotmail.co.uk 07772327782
Last summer, I completed a period of work experience at Wonderland magazine, which prepared me for the high expectations of a fashion magazine. I loved the fast-paced, exciting atmosphere that assisting in the fashion cupboard provides. I have the ability to adapt to changing situations. I’m organized and understand deadlines, oering help where it is needed and using my common sense to be productive.
I would be delighted to work with the team at Closer as I admire the concept of delivering fast fashion advice each week, helping fashion and beauty lovers follow the best celebrity and high-street trends. Keeping up with fashion trends and news is a key part of my degree and I have built extensive knowledge of fashion references, which I think would be beneficial to your company. Thank you for taking the time to consider my application and I look forward to hearing from you. Kind Regards, Tara McGovern
{covering letter}
Portfolio www.cargocollective. com/tarajmcgovern
{business card}
cargo collective the element of this online portfolio that I really like is that the navigation bar follows the page when you scroll, it is in a fixed position.
this portfolio demonstrates that cargo collective can be edited to your style with the right html coding
I like that the header text of this portfolio is positioned over the photo and scrolls as a separate layer
this portfolio has the option to save your favourite pieces of their work so is extremely interactive
wix this portfolio shows the ease of usability as you can drag and drop images rather than having to use html codes
www.cargocollective.com/tarajmcgovern
{an online presence on cargo collective}
using my personal branding in combination with the online platform cargo collective I am able to connect with possible collaborators or employers to showcase my creativity through set briefs within my degree compatible on all devices
brief: research and identify the key trends for this season and design a booklet showcasing them through catwalk trends as well as street style.
trend booklet
{aw 15/16 trend booklet}
by analysing the designer runway shows, as well as street style in both london and nottingham, i have summarised the key trends for aw/15 womenswear within this booklet
trend 1: the twisted classics the new lady & the future mods as seen on Taylor Swift, Pixie Lott, Alexa Chung & Michelle Williams
trend 2: the extroverts the patchwork kids & the shout it louders sold by Ashley Williams, Sophia Webster, Anya Hindmarch, Libertine & Sibling
london zine
brief: collect and catagorise images from the recent study trip to london. choose a theme that is present in a group of your photos and create a zine around this.
looking at the grid form in the manmade structures that surround us in any city, ‘read between the lines’ shows the intricate detail that is considered when designing and building.
identity zine
brief: in a team of 4, you will explore the notions of identity. with the starting point of religion, you should then plan, design and create a zine. you should also produce a promotional poster, a piece of group writing summarising the big idea and creative concept and you may create an online presence for your zine
{hyper}
Hyper is a visually stimulating zine communicating how the digital revolution has infected our attitudes towards religion and how this is shaping celebrities as 21st century gods. Injected with a striking sense of satirical humour, we mock teen’s devotion to a hyper-reality, forming modern day disciples who religiously follow and worship their idols.
{promotional poster & online presence}
instagram: @hyper_zine
{about Hyper}
{end of semester exhibition: Identi-zine}
as part of the exhibition comittee for the end of semester show, I designed a poster as well as creating a facebook event to promote the exhibition. the style I chose to design the poster in is entirely representative of the semester we have just completed, with doodles to show the skills learnt throughout.
a little extra
bookbinding monoprinting risograph printing zine-making lord whitney workshop life drawing exhibition visits
{mono-printing}
we spent the day with local printers dizzy ink, at their nottingham studio learning the print technique risograph. we were tasked with designing and printing a zine based of the subculture of seapunks
{risograph workshop}
{lord whitney workshop} prop-making company lord whitney set us the task to create a film set surrounding the concept of ‘hoover’. we made a space scene and filmed a short stop motion film over two days using recycled materials
click here to view our GIF
{zine-making} within a group, we were tasked to create a zine using magazines and papers. our design theme was film noir, and throughout we had to represent the alphabet. when completed, i photocopied and used my new-found skill of bookbinding to create a zine.
{life drawing}
want to get in touch ? {07772327782} {taramcgovern@hotmail.co.uk}