Building customer relationships through trade shows stands

Building customer relationships through trade shows stands Business owners like to do business with a person they like, that is where business relations come in. If you have ever gone out of way just to do a favor to a retail owner because he is good with you then you already know this.

Remember no matter how great of a product or service you are offering in an industry, you will face failure if don’t let your consumers feel valued. One of the most popular approaches to maintaining relationships with existing clients and making new relationships with potential clients is through a trade show stand at some marketing event.

This article will provide you with few tips to capitalize on this opportunity: Remember the 80/20 rule: Knowing the 80/20 rule is paramount for retaining your customers. 80/20 is a simple rule, according to which your sales representatives should listen 80% of the time and should talk only for 20% of the time. This approach stresses on listening rather than talking. It might be hard but it gives your clients a sense of being heard and valued, which is the main objective.

Ask thoughtful questions: Remembering the 80/20 rule, do not forget the importance of 20%. When you have the chance to speak, ensure that you asks such questions from the customers, which demonstrate that you are listening to them and that you are concerned with their needs. You might not have the precise product or service for their need, still you will get to know about what you are missing and the products you can come up with to satisfy such needs. You can do that, by transferring this information to the R&D department of your organization.

Attract and encourage existing clients to visit trade shows stands: You can attract your existing clients to visit your trade shows stands by sending them emails few days before the event. These emails should give tell them that they are exclusively invited and should also give them some incentive upon their attendance. If you are unable to give them some give away, you can simply offer them a coupon for their subsequent purchase. This will help you to strengthen relationships with your clients, as they would prefer to stick with your business.

The above three tips are really good at strengthening and building strong customer relationships with existing and potential customers. In addition, give your sales force a proper training session before the trade shows and incorporate the above three points in this session. http://www.researchomatic.com/Customer-Relationship-Management-98544.html