Entrepreneurship lessons from the life of Walt Disney No doubt, Disney is one of the biggest franchises of the world today. The Walt Disney Company is a mass media corporation with a diverse number of businesses covering child entertainment. It is the biggest cable and broadcasting company on the globe that is worth 45.429 billion USD today. However, very few people know that this business had only started with one man who changed this world to a renowned magnitude. Following are some entrepreneurship l essons to learn from his life:
1. You must be a salesman Sales has always got a bad reputation. But if we come to note the facts, it’s the sales that gets the money into your company. And according to Walt Disney, it requires money to make dreams come true. Walt Disney had ran out of money when he was half-way through making Snow White. People told him to end this pursuit, but Disney was determined to complete it. He then went to different producers personally to sell the movie and showed them the raw footage. He asked them to finance the movie and through that pursuit, he was finally able to finish it. Snow White went on to be a great success and started what we know today as the golden age of animation.
2. Leadership is everything Disney always believed that effective leadership was the key to innovation, focus and motivation. According to him, it was one thing to tell your employees to do something, while it was a completely different action to motivate them to do so. If you inspire your employees to an action, they will take the complete responsibility and ownership of the job.Walt Disney had always been a great storyteller. He would make his employees a part of a story, hence making the employees characters in it. When he was making snow white, he would act out the characters and even do their voices to explain the direction to the animators. He also had a talent to hire people who were more talented than him, and he would direct them all to a single goal through his motivational stories.
3. Continuous improvement One of the most important concepts of management is continuous improvement. This is the same concept that led the Japanese to become mechanical giants in the world. Whenever Disney went on doing a project, he would always dig deep into it to know what was wrong with it and where it could be improved. This concept of continuous improvement led him to the success of Cinderella, Alice in the wonderland and other such classics. Disney could have rested while his employees worked in the later years of his life. But that wasn’t his style. He was always on his feet thinking how things could be made better. He even went on all of the rides in his park to know the littlest of setbacks. If you actually want to be a successful entrepreneur, following the life of Walt Disney can take you to the peaks of success. The tips given above can help you through all walks of life.
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