Email Marketing – Ensuring Your Emails Stand Out From The Crowd
Email Marketing
Email Marketing – Ensuring Your Emails Stand Out From the Crowd Email marketing and communication form an integral part of businesses in today’s world. Sales and marketing are aggressively focusing their marketing tactics into email marketing in order to capture greater customer base. However, with so many businesses attempting to do the same, chances of your email standing out from the crowd are bleak. For marketers, the challenge is to devise emails that appeal to the audience and are able to capture their attention instead of getting lost in a crowd. Below mentioned are a few email techniques that will guide you on how to make emails that will actually be opened. Schedule Your Email For Off-Peak Timings A number of marketers believe that their emails should be sent to the recipients during the weekdays in order to provide them with a reprieve during the weekend. Statistics however, reveal quite the opposite. Analysis suggests that a majority of individuals check most of their emails on Saturdays and Sundays. This means that marketing strategies which aim to send emails during the off-peak timings will actually have greater chances of their emails being read. To give a perspective, emails sent during the weekdays have a 58 percent chance of being read while those that are sent on the weekend have a chance of 65 percent. This technique however will also depend upon your audience and the type of work they do. This simple trick can easily be implemented into your business in order to check if it reveals the same outcomes. Content Is King When it comes to emails, words are all you have. The email should boast a catchy subject line. This is where most of your recipients will decide whether they want to read it or not. There are certain keywords that have a lower open rate as compared to others. Similarly, certain industries have some specific keywords that resonate well with the readers. Your job is to find the ones that suit your business and its customers the best. The best way to achieve this is to test craft your email using a combination of email designs and subject lines. This will help you identify which ones have higher open rates and which ones are ignored. Make sure that the subject line is personalized such that it depicts that you know your reader. Focus On Engaging The Prospects Email marketing is not about closing a sale. In actual it is about engaging your audience so much that it eventually leads to a sale or a telephonic conversation or sometimes even a direct meeting. This is why prospecting emails are made and sent in the first place. Engaging your audience is one of the most difficult tasks. One simple trick that can be used to achieve this is to make use of simple questions. Emails that make use of simple questions are better able to grab readers’ attention. http://www.researchomatic.com/proposalevaluating-the-effectiveness-of-emailmarketing-143920.html
Email Marketing